in this video I'm going to show you how to create a popular podcast now after
consulting thousands of podcast owners we know a thing or two about converting
a podcast into a very viral podcast that goes around and around around so I'm
sure that secret with you today in this video now make sure if you haven't done
so make sure to subscribe to us right here by clicking that red button and you
can get all the best podcasting news and marketing news directly from me straight
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directly from podcast for pod from pod value now let's talk about how to
actually create a popular podcast now one of the biggest myth that I have
heard and a lot of people have talked about is is does who you host your
podcast what does that matter or does the equipment that you use does that
matter now to some point right so you can't have a podcast words like you know
it hurts because there's too much background noise noise but I think you
can get a decent sound quality from it inexpensive tools use your your iPhone
your Android phone has a pretty good mic just make make sure it has right
settings okay so number one and you're a hosting company doesn't really matter
okay what matters is these things about to teach you right now so let's go over
them right now so number one structure that structure people might be
telling you intro content outro yeah add an intro nice jingle and an outer that's
fine but what really matters is the content now no one tells you what how to
structure your content now I will today now we use a method called Ida ADA AI da
now what is ADA so it's a popular copywriting don't worry about it it's a
popular copywriting matter that it's been big it's being used for like
hundreds of years and I want to go and reveal it to you how you can use it on
your podcast so a stands for attention kick attention attention am i interest
for interest d for desire a for action so attention interest desire and action
ok now how do you actually put that into your content now attention wise so you
have to get people's attention at the beginning of your podcast make sure you
tell and hey and this podcast it'll you'll be learning we'll be talking
about this interesting something some have a big claim that is gonna be
revealed by you or your podcast guests okay that's one an interest interest so
you have to tell people and interesting facts you got your clean they clean
right so hey in this pot they will be talking about how to actually make money
through blah blah blah hey did you know this method has been used by blah blah
blah blah blah so you give some facts now desire okay now interest is where
most of the content is interest is where a guest speaks now desire desire is what
we call future pacing future pacing means you want your customers to align
with you now you're nuts you could be selling something right that's what
usually what you'd use ADA for but not in the sense so desire in this sense is
you want your customers to your listeners your listeners are your
customers right you want your listeners to align with using hey
that's an amazing way I love it I wish I could do it maybe I could be that guest
maybe I could be that guy on the on the podcast you want that feeling so desire
okay and action F is for action now what is an action now in marketing action
means signing up buying and things like that in podcast what can it be
in podcast it could be hey make sure to share this podcast if you learned what
you did if you liked what you learned today make sure to share it tell people
at the end of every podcast to do something okay if you just if you have
an amazing podcast you tell people thank you have a nice day
see you next time okay yeah that's fine my phone is gonna remind me about your
podcast next time but what can a listener do because they got that
information in their head they gotta use it okay now the action is simple as this
you know if you love this podcast mixture right now to share it with your
three best friends simple now if you love what you learn today we want to get
you if you want more details make sure to go to our website and click on this
link to learn more or sign up for our new C action ok era era era era era era
era so what you need to do is get used to it era era era so if you hit if you
want to learn more about this method I've done a different video about ADA
it's totally different topic but it might help you if you want to learn more
ok so Anna Anna Anna get in your head ADA ADA attention interest desire action
sweet now so make sure you master it ok make sure you master that ok now length
up your podcast now so whenever somebody is asking how long should your podcast
be people are like oh how long as it needs to be and short enough to deliver
the message that's bullshit okay excuse my
language but that is the worst advice anybody can give you okay
now here's how you determine what your length now so who is your audience okay
is your if your audience is me I'm a soft roll guy right so I own software
companies right I won't talk to companies my drive from my it from my
home to my office is about 25 minutes can I listen to your podcast while I'm a
commuting think about that now if I am an S you know in a home a dad or mom
then hey I got more time so your podcasts could be longer you don't want
people to listen to your podcast and be like ah I'm gonna mess that I have to go
somewhere so the whole rule of thumb is short enough so that people don't have
to stop your podcast at them in the middle that's the whole thing so to know
that you have to know who your audience is make sure you create a persona when I
say persona is okay so my audience is Bob now what does Bob like to do bob has
is a CEO of a company is a VP he's a busy guy he thinks numbers so me if I
were to be interested to a podcast I wanna know numbers I want to know growth
tactics I don't know thinks that's gonna help me grow my company okay my
company's rights that's the whole thing um so it depends on your audience
persona persona persona you got it let's move on now virality factor now let's
talk about so number one you have to make it easy easy easy enough for you to
people to share your podcast now if you're sharing your Spotify link or your
iTunes link that's too big straight-up stupid you know why because
I've been saying it for years okay
Spotify Google all these other company Apple right okay whenever you send
people straight up to them you're helping them you're not helping yourself
at all okay so make sure you are sharing your own website and if you don't have
one go to pod Valley right now and let me show it to you it's pretty cool so
you go to a pod Valley claim your podcast right and you click unclaimed
it's free right you can love it so you come up here and I'm not sure I'm gonna
find my podcast okay I'm gonna find I find a random one here so I can show you
what it what it actually does so ten this random okay so find a podcast and
click on this button claim it right now then share this link you can even use
your own URL you don't have to use this right use it because it has all these
Spotify all these links and people can listen to it from the site and they can
opt it you can you know collect email address so use this okay don't be
sharing people just sending people to Spotify what is it what good does that
do to you nothing okay you put this link on an Instagram profile got it so right
here so if you go to Instagram so if you put that link right here people who
listen to Spotify whatever their whatever the hell they want to use but
they will go to your site here and they'll be able to opt in they can even
lesson right now so do that okay now so that's how easy do you do you may get to
share with people so so once I go to your podcast I can share that same link
with my friend so make it easy for people to share okay make sure to do
that also one of the cool things is good how easy
can you so Facebook Twitter Pinterest others right so you gotta let people
share the podcast if I like your podcast I want to share it with my friends
that's why that's what we talked about on the structure action right so you
come back here so you have to have social media links like these so make
sure you allow people to share in the most easiest way possible if you share a
Spotify link on Instagram I have Spotify why would my
friend waste time downloading Spotify they wouldn't and why would I share it
I wouldn't okay maybe my friends use Android and they got something else I
wouldn't so you get the idea right so make sure you make it easy for people to
share now number two is whenever you have a guest okay don't just pick out
your guests because they know about something please don't do that
what you need to be doing what you need to be doing is you have to find the
guest that has the viral factor the viral factor is okay are they popular do
they have some sort of following can they make your pot candy can they bring
can they bring hundred new listeners to your podcast that's the whole thing so
make sure when you're picking your guests make sure they got some guts okay
because there's there's no well sure is the people you can find pee other people
who are more popular use them okay don't spring your friends over on your podcast
Oh friends friends Bob Jill hey that does Bob and Joe or do they have the
virality factor if they don't let them go okay
now the biggest thing is value why would I waste time listening to your podcast
if I can't get anything out of it will I get anything out of your podcast if not
I got something else to listen to so make sure you respect people's time and
you give them the pleasant experience you teach them something you get their
brain you know running okay so make sure at the end of the podcast review recap
what they learn today so you learned so today in this video you'll learn how to
make your podcast viral and today you're gonna go ahead and share this YouTube
link this YouTube link with your friends who are also podcasters and they're
gonna appreciate you because you were that guy who share who brought that new
knowledge to they're gonna respect you when they make you and they use this
content they don't respect you more than me because you introduced them to this
video it's a win-win situation so go ahead right now and subscribe if you
haven't done so yet you should have already and share this link shown this
video with your friends now last okay for those who are free and easy things
that you can do now how can you boost it now ads okay now he's joining ads good
it depends it depends on what you do what your goal is if your goal is to
make money from a podcast definitely okay
if you're just doing it for a hobby maybe not maybe you should not focus on
those other things and you'll be fine okay make sure to do that okay so if
you're running apps you can do Instagram and Facebook ads but please for God's
sake do not run press releases okay you're not popular yet unless you're
popular if you're spending wasting money on press releases
okay think about okay you release a press release you paid somebody 99 bucks
and it gets published on this random site that you haven't heard of okay no
one goes there how's it helping you it doesn't okay
please do not waste time or money on press releases
unless do you know what you're doing even if you're just starting a podcast
please save that money for something else okay so with that maybe I'll do a
video on apps on different video but make sure to subscribe to this channel
so there you can watch other videos that I did that I've done on podcasting make
sense sounds fair have a beautiful day and god bless you