- Uh, okay. Those are heads.
- I don't really see what's popular about this.
- (FBE) We're gonna have you recreate your own version
of the #GucciChallenge. - Yes!
(camera shutter clicking)
♪ (punk rock intro) ♪
♪ (haunting music) ♪
- What is this? - Is this a fashion show?
- I'm trying to-- oh, this is Fashion Week!
- Ohhh! This is Gucci.
- I know what this is! I know what this is!
This is all over Twitter with the heads and stuff.
- Where are we? It's really ominous.
- Why is it in a hospital? - Why is it doctors?
Why is it in an office?
- Okay, I know Fashion Week gets weird, but...
I have not seen this one.
♪ (haunting music continues) ♪ - What's up with the music?
- Dang, look at those pieces, though.
- Dude, fashion is so... ugh.
- I never understand Fashion Week.
I feel like I just don't understand fashion.
- Who is ever gonna wear that?
- No, that's kind of bad. That top wasn't-- oh.
Oh god. - Oh, there's the head.
- Uh, okay. Those are heads.
- Okay, literally, what the-- what? What?! (chuckles)
- Head set. Oh my god. That looks exactly like her.
- That's so weird!
- You don't hold your own head. That would freak me out.
- Weird. I don't really know who would see a fashion show like that.
- These days, designers, they're just thinking,
you know, how are they going to stand out
compared to all the other big-name fashion houses?
And I'm gonna say Gucci takes the cake this season.
- (FBE) So that was Gucci's 2018 Fall/Winter Fashion Show
by fashion designer Alessandro Michele.
And this show actually started what seems to be
the first fashion trend of 2018.
So the trend is being called the #GucciChallenge.
- Gucci challenge? - Oh, I haven't even heard of that.
- (FBE) And we have some images to show you next.
So here is the first image. - "From runway to reality.
If you want to be HEAD of fashion, here's how
to wear the hottest accessory of the season."
- Oh! She's holding a head. (laughs)
- Oh my god. We can do that 'cause we're twins.
- Ooh. This is creepy. - I don't get it.
- Wait, wait. So you're telling me the fashion world saw that
and was like, Ah! (claps) Nothing makes sense anymore.
- (FBE) Here's another one.
- I mean, the clothing maybe, but just holding a head
in your hand? I don't really get that.
- It looks so weird, 'cause she's making
a dead face over there. - Okay, I see it now. Okay.
I kind of wanna do this now. (chuckles)
- I don't get it. That would make me uncomfortable,
just holding a head, trying to pose with it.
- That's funny. But they're obviously mocking it,
so it's not like it was an effective marketing technique.
- Oh my god, that looks really real.
- Oh! That one looks more realistic. I can't even see her body.
- Oh my god. All the way to Russia!
- It's very viral if it-- you know, the more languages
you get in, it's viral.
- That's cool that it's spread around the world.
I still think it's really stupid. (laughs)
- (chuckles) They're really... wow.
- (laughs) When your mom says you have to bring
your little brother with you.
- Oh, wow. Now the men are working it. Wow.
- It's cool, 'cause it's, like, you're getting creative
with angles and poses.
- I don't really see what's popular about this.
The cool kids are letting the adults have this one.
- I need to try this. I should post one today.
- I really like how anyone can just do it.
Kind of makes me wanna do it.
- This one's cute, 'cause you can see her body.
- I like that. That's so funny.
- Okay, that one's a fail.
I'm sorry, but that's a fail. (laughs)
I can see her body.
- You can see their bodies! That's not-- (scoffs).
They need to step up their game.
- See? Now they're getting worse and worse and worse,
which is funnier. Now it's turning into a joke.
Okay, I'm okay with this.
- There's definitely been way better challenges.
This is really just dressing up and grabbing a fake head
or grabbing your friend.
- Oh, drawings now. Okay.
- Oh, hey! I like this one.
- Oh, that's interesting. Huh.
- I like the drawing. - Yeah.
- The blood on the clothes is an interesting touch.
- This one's a little more morbid than the other ones.
I do gotta say that. But it's cool that it's not
just Gucci challenges of people, but artists are getting into it.
So it's really pushing a boundary, and Gucci set the trend!
- Oh my god. (chuckle) The Office.
- (laughs) - Yes! The Office!
- "Michael Scott was doing the Gucci challenge before Gucci."
- Yeah, you know, I guess Gucci was just behind
on The Office trends.
- (FBE) And the last one. - (both) "Barbie nailed it."
- Can't go wrong with a little Barbie.
- Of course, Barbie. She's perfect at everything.
- That's good. That's a classic.
And also, those heads are so easy to pop off anyway,
that they were really doing the Gucci challenge.
- This is good for Gucci, though.
The fact that they did that, and they're causing publicity
for people to do this, it's really good for the business.
- It's such a random challenge.
If someone said, "Hey, Gucci challenge,"
I'd be like, "Oh, are you gonna wear some weird shoes
or something with a bag or something like that?"
And they're like, "No, you hold a head."
That's some Dexter [bleep] right there.
- International fashion weeks are supposed to set trends
and set, "Here's what boundary we are pushing nowadays
with fashion and accessories and makeup."
And so having your head as a statement,
it's something new. Have we seen it before? No.
So Gucci did push that boundary.
- (FBE) So obviously, this trend has gone viral at this point.
But do you think that when this fashion show
was being organized that they thought
this had the potential to turn into a viral fashion challenge
like this, or did all this come
to be by accident? - Definitely happened by accident.
- Happy accident. - The public decides
what's gonna become a meme.
The creators don't decide what's gonna be a meme.
- Definitely came by accident. I think people more and more
are doing zanier things and trying to be quirky
with what they're doing just 'cause they know
that the internet might be like-- like, a BuzzFeed article
might pop up like, "Check out this weird Gucci fashion show."
- They knew that, you know, people would be talking about them.
But I don't think they imagined that people would try
to recreate that. - That was all on purpose,
but they weren't expecting it to be a joke as a trend.
- I don't think they thought,
"Oh, it's gonna be a challenge. It's gonna be a thing."
But I think they did it for attention,
because when you get attention, it's gonna draw attention
to the brand, the line, the show itself,
and that's exactly what they want. That's the marketing strategy.
- My guess would be that they believed it was going to be viral.
It was going to be something talked about by magazines
and stuff like Vogue and all of these designers
were gonna eventually see it. And so, I did think
that the publicity was probably gonna get there,
but I don't think they would've expected the internet
to pick it up so quickly and be like, "We're gonna
make this a challenge, and it's gonna turn
into something funny." - Advertising is a part
of that industry, and this-- if a young person knows how
to use the culture and the tools and the internet to their--
then they're gonna do it. Now, if you wanna have your product
be sold and be out there, this is how you do it.
- (FBE) And moving away from the challenge for a minute,
when you see fashion shows like this, and you see them
dress in clothes that you don't see the average person wearing,
and they're carrying around these severed heads,
does this intrigue you and your friends
to buy into the brand, or does it do the opposite?
- I could see how it would make people wanna buy their items,
but for me, definitely not.
- It kind of scared me away from it mostly,
'cause this is a bit too out there for me.
- It's something a lot of us appreciate, 'cause, you know,
I know a lot of guys and girls and kind of
from all different kinds of fields around my age
who are really into this stuff.
They definitely do have a large appreciation
for the name brands and stuff like this.
- It gets their name out there.
Beforehand, like, the whole Twitter thing,
Wendy's was never in my head. Like, what's Wendy's, bro?
But once Twitter-- all I see, all these clapbacks,
I'm like, "Okay, Wendy!" The fact that they had a challenge
for Gucci, people are gonna be like, "Oh, dang.
Gucci did a challenge."
- Doing something like that is unique and it adds
to the entertainment and to the-- how do you say?
To the performance aspect. Me personally, it works.
- (FBE) So finally, we have a fantastic graphics department
that is ready to help you become a part of this challenge.
- (excited) Are you serious? Are you serious?!
- (FBE) We're gonna have you recreate your own version
of the #GucciChallenge. - Yes!
- Love it. - Let's go!
- I'm so excited!
(camera shutter clicking)
- ♪ You're catwalking, baby ♪ (camera shutter clicking)
(camera shutter clicking) ♪ Work it ♪
♪ Own it ♪ (camera shutter clicking)
♪ Look at you ♪ ♪ You're catwalking, baby ♪
- Thanks for watching this episode of Teens React.
- Big shoutout to Daisy Nolf and Evan Dean for watching.
- Do you want a shoutout like Emi Grace?
- Leave a comment below. - Thanks for watching, guys. Bye!
- Hi, guys. JC here, producer here at FBE.
Thanks so much for watching this episode of Teens React.
If you want a behind-the-scenes look
at how we put all these episodes together,
make sure to check out all our social media.
The links are down in the description. Bye, guys.