And just like that, the latest addition to the sex and the city universe has
come to a close at least for season one.
And there is a lot to unpack here.
From the Peloton scandal to Samantha's absence, there have been some huge
changes to the iconic friend groups lives as they step into their fifties.
I've got a lot of thoughts about that stuff too, but what really
stuck out to me the most as a marketer was Carrie's career choices.
In case you're new here.
Hello, I'm Latasha.
I've spent many years working as a social media marketer at
agencies in in-house roles.
And now as an entrepreneur and I have to be.
Problematic as it may have been, I was obsessed with sex in the city.
I would rent the DVDs from blockbuster back when I was in high school and
as a creative person and a writer, Carrie and her little laptop really
inspired me as a younger woman.
Of course I knew none of it made sense financially, but I loved how
she owned her truth and told stories and built this brand for herself.
That just felt really authentic.
One of my friends once called me.
And I quote hipster Carrie Bradshaw, because they had a blog back before it
was cool, which I'm not really sure that I agree with, but comments on below,
which of the ladies you most identify with and let's get into the video.
Oh, and P S if you're not caught up in this series, you
might want to come back later.
Since this analysis will inevitably have splits.
So today I am sad to say that we will be using Carrie Bradshaw as a case
study for what not to do when creating a personal brand on social media.
My first takeaway is this don't force yourself to use platforms that you
hate, Carrie, Charlotte and Miranda, all voice, how much they dislike Instagram
within the first few scenes of the show.
But Carrie feels an immense pressure to still be.
Here's the thing.
Even if a platform is getting a lot of attention, you are
not obligated to be on it.
If Carrie really feels Instagram would be a benefit to her personal brand and her
career, she shouldn't really try shaking up the content that she's creating.
If she hates it so much.
One thing that hasn't changed about Carrie Preston Mae
Bradshaw is her impeccable style.
I mean, serious.
These looks, SJP looks fantastic in this show.
And I know I'd follow her on Instagram, just for her hair and style tips alone.
So leaning into her interest in fashion is just one way she could make her
Instagram presence a little bit more fun and not feel so much like work and.
It's still not feeling it.
It's okay for her to take a break from social media, especially
since she's an accomplished author and personality already.
Now, besides her beautiful style.
We also love Carrie for her words, her wit her personality.
Honestly, our girl needs to be on Twitter, the pressure on Instagram
to keep up appearances and fit in.
Maybe with a little bit of a younger crowd, isn't always the most fun and can
make folks a little insecure about aging.
She shouldn't be, none of us should be, but it is expressed many times
in the show, more on that soon.
And honestly, I can't understand it getting older in any appearance focused
industry or job, even when you're as young as I am, can come with a lot of pressure.
So if you're dealing with social media burnout, try going into your phone
settings and putting on some apps.
If you're on an iPhone, it's called screen time.
By the way, also find an activity that can distract you from checking Instagram or
whatever app that you're struggling with.
Like going for a walk, maybe learning to play the piano, reading a book,
any helpful distraction that will encourage you to stick to your goals
of being more mindful on social media.
Number two, carry on.
Constantly repeat that they can't be like they used to, but that's just not true.
I'm not saying that you should be completely averse to change or aging, but
if you're feeling pressured to change your brand or content, because of who you're
following, it's time to change your feed, to reflect what you really want to see.
One of the pressures Carrie deals with is the push to be more explicit
on her podcast and social media.
Carrie has never been like a prude, but again, she is euphemistic and witty,
and I think she's more of a romantic at heart than a super vulgar sex kitten.
Not that there's anything wrong with that either, but you've got to
be you, if you're pretending to be something that you're not for the sake
of social media and staying current.
Please resist that pressure.
If Carrie delves too much into content that doesn't authentically reflect her
brand, she risks, alienating an audience that might have grown up with her.
Many of her followers are probably also women in their forties,
fifties, and sixties who may be moms, maybe even grandmothers, wives,
and may not be into some of the things that were discussed on the.
Honestly, I hate the stereotype that only millennials and gen Z are on social media.
There are amazing creators who are in their fifties and beyond.
And I know because I follow them and I don't like that.
Carrie feels pressured to keep up with younger creators at one point in the show.
She even considers plastic surgery, which again, no judgment.
I would love to hear more open and honest conversations about
the complexity of this stuff.
Carrie is the perfect person to be talking about what it's like to be a
woman of a certain age in her industry.
And she could even be a mentor to younger people who are just
starting out as writers or creators.
You know, one of the things I loved about sex in the city as a late teen and 20
something was that it made me look forward to my thirties because of these ladies.
I never thought of 30 as old or uncool and, and just like.
Does the same for me now, when I think about my fifties, there are plenty of
younger women who really value the wisdom and beauty that comes with Carrie's
ears as referenced in episode eight of.
So for all of you out there who might feel like you're tooled for tech talk
or don't feel represented by what you see on social media, you don't want
to have to make yourself smaller, to be a creator, fully embrace.
What makes you stand out and be proud of your life experiences?
You never know how many people might connect with the message that
you're sharing and brand consistency will make people feel like they
can trust and identify with you.
Now.
Listen.
Why isn't Carrie hosting her own podcast.
So since episode one, I've been saying that Carrie should definitely have her
own podcast after her decades, long career, as a writer and a standout
personal brand, she deserves to have control over her own narrative
around sex love and relationship.
Instead of taking a job for a panel type podcast that she has
little to no creative control over.
She should've been doing her own thing all along podcasts aren't necessarily
best for attracting a new audience, but they're great for deepening your
connection with an existing one.
A Carrie Bradshaw.
It could help her loyal audience identify and relate with her even more.
And as an author, it's also a great strategy to talk about topics that you're
passionate about and lead people down the funnel to your book or your newsletter.
So spoiler, in the last episode of the show, she is offered her own podcast,
but it kind of annoyed me, honestly.
Why did she have to wait for that hot guy to push her into it?
If I was her agent or marketer or PR person, I would have been
pushing for that all along.
And it was kind of disappointing to see such a progressive show, make this super
powerful, smart woman's career moves all.
Come down to a guy also like what network or studio is she working at?
I guarantee you they're taking like at least half of what she's making.
I need Carrie to whip out that laptop, create a little closet studio, hire
an editor online and go independent.
Future is remote carry seriously for you.
Don't have to follow.
Be the voice you want to hear.
Okay.
Here's a major spoiler that I'm sure you've already heard.
If you haven't watched the show yet Carrie's husband big passes away
early in the show from a heart attack.
And listen, while I'm not advocating that you have to suffer to be
a creator or you will want to necessarily capitalize on your travel.
This is a huge opportunity.
Not only for Carrie to process her grief through a creative medium, but
also a chance to share her story.
So others feel less alone to boil her career and purpose down
to being a sex writer, really discredits Carrie in her work.
One of my favorite quotes is from Tony Morrison, who says
you are not the work you do.
You are the person you.
And I think a lot of us need to hear that I certainly do many times a
week, even as a fictional character, Carrie inspired me, not because of the
wealthy and attractive men she dated, but because she owned her life as a
woman, this loss is a part of her life and a part of her story and something
many women will someday deal with.
Unfortunately, There are plenty of ways she could drip some of her experiences
into a content calendar instead of trying to do what the kids are doing
on Instagram that said Curie, isn't obligated to share any of this content.
But she is a writer and it makes me really sad that aside from one episode,
really, we just don't see your writing.
Personally, when my dad died, I naturally just started writing.
It really helped me process and it might be helpful for Carrie to create a daily
routine where she just sets time aside just to write staying connected to a
crafty love is a healthy coping mechanism.
And I feel like curi really needs that.
Speaking of writing print isn't dead.
So again, why isn't Carrie writing?
We only got to see a few scenes of Carrie at her laptop in the show, and
I'm not the only one who's running.
Does Carrie even work anymore.
In fact, her reasoning for firing Samantha was that the publishing
industry, isn't what it used to be.
And that might be true, but the written word certainly is not dead.
Now that Carrie has more life experience under her belt and
has built such an iconic brand.
She could definitely build a following as a writer online.
If print really is dead or whatever, email newsletters definitely are not.
And they're monetizing.
I would actually love to see someone like Carrie sharing content over on sub stack.
If you've never heard of the platform, sub stack allows writers to host
articles that are searchable and SEO friendly, and they also give readers
the option to purchase an additional paid subscription for exclusive content.
But girlfriend is obviously filthy rich now.
So I don't even think it's about the money for her.
She could just run a free sub stack in a similar way that she wrote her dating
column back in the day to drum up, press for her book and just interact
with her readers and build a committee.
And of course I loved seeing Carrie writing a much needed book about
grief and loss, especially after the major public health crisis
that we have all went through.
And they did address in the show.
Many of us lost people through these past few years, and I think
her book would actually run.
The moment for a lot of people in our current world's climate.
So she did end up getting the words out towards the end of the season, but I was
really unhappy with how her publisher pushed her around and encouraged her to
make this really generic looking book.
Again, we love Carrie because she's funny and witty and had this
super hot love story with big.
I want to hear her story in her words, in her style.
Not in a way that sounds like everything else that's already out there.
So those are my thoughts.
I'm curious career in and adjust like that.
I'd love to hear your opinions on the series.
Were you as surprised as I was by curious new gig, what would you
want to see her do instead of.
And are you hoping for season two?
I know a lot of people hated on the show, but I actually really enjoyed it.
And my quick non-business hot takes are that I would still
marry Harry Golden black.
Love him.
I adore the new cast members.
LTW in particular is an icon.
And we really just need justice for Steve.
All right.
Let me know your thoughts in the comments below.
I can't wait to hear what you think and I will see you next time.
Bye.