- Hi guys, Neil Waterhouse.
This week's video is for dropship in eBay
and how to make your buyers
only want to purchase from you and not from your competitors.
I'll show you seven different ways
to tilt the world in your favor
so buyers only want to purchase from you
and not from your competitors.
If you're new this channel, my name is Neil Waterhouse
and I've been selling on eBay for 23 years.
I'm the author of "Million Dollar eBay Business From Home"
and creator of Dropship Formula.
So let's launch straight into it.
One of my favorite all time business books
is "Scientific Advertising" by Claude Hopkins.
For those who haven't studied marketing,
Claude Hopkins is arguably the greatest copywriter
and most studied copywriter of all time.
One of Hopkins' many achievements was a massive success
in turning around a beer company in the USA called Schiltz.
He did something incredibly simple
but it took the Schiltz beer company
to the very top of the chart,
that became the biggest beer brewery in the USA.
In the early 20th century all brewing companies
used the same word to sell their beer, pure.
But the word pure meant nothing
because everybody used it, but nobody explained it.
Hopkins realized this and created a campaign
to point at how and why Schiltz beer was pure.
But the crazy part was,
almost all the other beer companies in the USA
were already doing the same common things
but they simply did not point it out.
Hopkins used lines like,
beer bottles was sterilized four times before being filled,
brewing rooms had filtered air which prevented contaminants
from entering the beer as it cooled,
filtering pumps and pipes were cleaned twice a day.
For all the other brewers,
all these amazing facts which is commonplace,
after all virtually every major brewer in the USA
had to adhere to the same or similar standards.
Here's one of his ads where he simply points out,
the air in the cooling room is filtered,
every beer bottle is sterilized,
the beer is aged for months.
These were all commonplace facts,
however Schiltz was the only beer company
pointing out these commonplace facts.
In 1902,
Schiltz became the largest beer producer in the USA.
Hopkins simply told truth
that other brewers considered boring.
You can do the same strategy with dropshipping on eBay.
Imagine if you're a buyer on eBay
and you're in the market for say, a barbecue smoker.
Imagine that you've done your research and you've decided
that this is the barbecue smoker that you want to purchase.
You find one or more sellers
selling the identical barbecue smoker.
What pushes your buttons to make you
want to purchase from one seller and not from another seller?
These buttons are called mental triggers,
and we've been split testing
gazillion of these mental triggers
over the last 20 odd years.
Let me show you some of them.
For the first one,
let's say one of the listings for the barbecue smoker
has this graphic saying new version
and or new update in the gallery image.
For most people from our split testing
when everything else is equal,
the majority of human beings will always gravitate
to the latest version of any product.
When everything else is equal, just ask.
An Apple with their iPhones, everyone always wants
to gravitate to the latest and greatest.
In case there are any newbies watching this video,
the gallery image on eBay is image number one
of the 12 images that eBay allows you to upload
when you're listing anything on eBay.
Image one or the gallery image, same thing
is the image that appears in the search result
when somebody searches for anything on eBay.
In this screenshot, I did a search for kitchen organizer
and here are eight example gallery images.
The next way you can make buyers want to purchase from you
and not from your competitor is let's say,
you're selling an electrical item or a baby product.
Again if everything is equal, but in the gallery image
one seller is showing a certification icon for that country,
again, most buyers when everything is equal
will gravitate to that seller.
Of course change the country to,
whatever country you're shipping from.
Now bear in mind if you're dropshipping on eBay
no matter what country you live in or are selling in,
as I've been saying year after year,
we only ever use local dropship suppliers
for dropshipping, so if you're dropshipping in Australia
we only ever use Australian dropship suppliers.
If you're dropshipping in the USA,
we only ever use USA dropship suppliers.
If you're dropshipping in the UK, you guessed it
we only ever use UK dropship suppliers.
Now because of this, most local dropship suppliers
only sell items that are approved in that country.
So for that reason,
you can normally always show an approval icon for that item
however most sellers don't.
I'm not going to go into finding local dropship suppliers
in this video as I've done that before
in a previous week's video but if you missed that video,
I'll put a link on the screen and below,
until I also put a link on the screen below to
a free list of over 900 dropship suppliers
all over the world that you can download now for free.
The next way for dropshipping buyers
to only want to purchase from you
is to add a flag to your gallery image
for the country that you're selling in.
Buyers especially these days do not want to wait weeks
for items to come from overseas,
they want to buy from local suppliers.
So when they search for something on eBay
if one seller shows a local flag,
this will increase the click-through rate
for your gallery image.
Again, I'm not going to go into click-through rates,
these videos have, again done that before
but, again if you missed that video
I'll put a link at the end of the screen to another video
showing how to double your click-through rates.
Next icon is 100% genuine.
Again, when all things are equal
one by showing 100% genuine and the other one isn't,
it's a no brainer to which listings
gets the highest conversion rates.
I'll rattle through the next few
if that pretty self-explanatory.
Australia delivered but obviously,
changed Australia to whatever country
that you're shipping from.
Beware of gray imports.
Beware of non-Australian approved products.
Again, of course change to Australia
if you're in a different country.
Beware of cheap copies, beware of fakes.
Now there is a no one fits all answer
to which one of these icons that use for each product.
Every product is different.
If you don't know how to quickly add these icons
to your gallery images, again, I have another free video
from a previous week's video, showing how to do just that.
And also don't forget, you can outsource this work
and get this work done from $1 per hour
from low cost overseas virtual assistants.
The next way to tilt the world in your favor
so people buy from you and not from your competitors
is use a professional looking eBay listing template
for your listings, and these days
it's very inexpensive to do that.
When I started out
I spent literally thousands of dollars
getting eBay listing templates created.
These days you can get an eBay listing template
created from $25,
and you only need one eBay listing template
to list one or 10,000 items.
Now, I'm not talking about an eBay store template,
I'm talking about an eBay listing template.
The big advantage of an eBay listing template
is that it make sure eBay listings look professional.
Here's an example of a seller who is not using
a professional eBay listing template.
Here's an example of a seller who is using
a professional eBay listing template.
Again when all things are equal,
most people will gravitate to the listings
that look professional, as it gives them
the feeling of trust and confidence, and it is a feeling.
Next is your eBay username.
Again, let's say you're buying a barbecue smoker.
If everything is equal
would you rather purchase your new barbecue smoker
from a reject shop or a bargain store,
or would you rather purchase from a place that gives you
the feeling trust and confidence?
Names like David James in Australia,
(indistinct) in the UK, Nordstrom in the USA,
your eBay username makes a big difference
and it's free to change your username.
If you're stuck choosing a name
that gives the feeling of trust and confidence,
I'll put a link on the screen,
again to another free previous week's video showing
a quick way to get a username that gives buyers
the feeling of trust and confidence.
Once you've chosen your name
another way to give your buyers
a feeling of trust and confidence
is to get a professional logo created.
And you can get that done from $5 at places like fiverr.com.
If you want to double your click-through rates on eBay
make sure you check out this video over here.
If you have any questions,
please leave them in the comment section below.
And if you found any value in this video
please give it a thumbs up
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how anyone can make a full-time living from their home
using less than $100.
Until next week stay safe
this will sell more, it's Neil Waterhouse.