.
. >>>
. >>> WE'RE BACK WITH SHUT UP AND
LISTEN, THE AUTHOR OF 600
PROPERTIES AND OVER 15
COUNTRIES.
COUNTRIES. I ASKED YOU THE SAME QUESTION I
ASKED OPRAH, WHAT'S THE ONE
THING YOU WANT THAT'S NOT FOR
SALE.
SALE.
SALE. >>
SALE. >> WHAT IS THE ONE THING I
WANT?
WANT?
WANT? THERE IS REALLY NOTHING THAT I
WANT, WE ALL SEE THINGS I LIKE
TO BUY, JUST BECAUSE I'M A
BILLIONAIRE, I STILL LOOK AT A
PRICE TAG ON ANYTHING, I THINK
IT IS TOO EXPENSIVE.
I DON'T BUY IT.
>> IT IS THE PRINCIPAL.
A LOT OF IT IS IN YOUR NET
WORTH OR YOUR BUSINESS.
I'D SAY I'D BE OUT THERE BUYING
EVERYTHING.
EVERYTHING. YOU GET A CAR, YOU GET A CAR!
YOU REALLY DON'T.
AND THERE IS REALLY NOTHING OUT
THERE THAT I WOULD SAY BECAUSE
IF I HAD TO HAVE IT, I WOULD
SELL SOMETHING ELSE TO HAVE IT.
I THINK THE ROCKETS FINISHED IT
OFF FOR ME.
>> TO GET ANY KIND OF AN ANSWER
AND SAY, WORLD PEACE.
>>> LET'S GO THROUGH.
>> MS. UNIVERSE, MISS AMERICA.
>>> SECTION ONE, HOSPITALITY,
YOU TOUCH ON THAT EARLIER, TAKE
NO OUT OF YOUR VOCABULARY, IF
IT IS SOMETHING THAT'S EASY
ENOUGH FOR YOU TO DO, THAT WILL
GET YOU A CUSTOMER FOR LIFE.
>> IT IS SO EASY, IT IS FREE TO
BE NICE.
BE NICE.
BE NICE. PEOPLE SAY, DO YOU GET TIRED OF
TAKING PICTURES AND BEING NICE.
>> ABSOLUTELY NOT.
I DON'T GO HIDE AND SAY I WANT
TO HAVE DINNER AND A PRIVATE
ROOM.
ROOM.
ROOM. I'VE BEEN SO FORTUNATE.
>> ABSOLUTELY.
>> ABSOLUTELY. IT IS FREE TO BE NICE JUST TAKE
NO OUT OF YOUR VOCABULARY.
>> DOES IT HELP TO GO DOWN TO
THE BENTLEY DEALERSHIP AND SAY
I KNOW YOU.
>> WHAT'S FUNNY, I PROBABLY
TWICE A WEEK GET A TEXT FROM A
GENERAL MANAGER, THIS GUY SAID
TO GIVE HIM A GOOD DEAL.
OR HE IS TRYING TO GET A 40 OF
20 IN BEVERLY HILLS, I NEVER
HEARD OF THE PERSON.
SECTION TWO.
SECTION TWO. YOU BETTER KNOW YOUR NUMBERS.
THAT IS EVERYTHING.
>> IF YOU ARE GOING TO BE IN
BUSINESS, EVEN IF YOU ARE AT
HOME, EVERYBODY NEEDS TO KNOW
THEY PERSONAL FINANCES.
THAT'S KNOWING YOUR NUMBERS.
THIS IS MY BUDGET, THIS IS WHAT
I CAN SPEND, THIS IS WHAT I
CAN'T SPEND, EVERYBODY HAS TO
BE DISCIPLINED WHEN IT COMES TO
ECONOMICS AND IF NOT YOU ARE
GOING TO GET IN TROUBLE.
IT SHOCKS ME THE PEOPLE THAT GO
INTO BUSINESS, I TELL PEOPLE
ALL THE TIME, YOU ALL ARE GOING
INTO BUSINESS, LET'S JUST USE
THIS IT IS AN ELEMENTARY
INTO BUSINESS, LET'S JUST USE THIS IT IS AN ELEMENTARYúEXAMPL
THREE OF YOU ALL WORK IN THE
KITCHEN.
KITCHEN.
KITCHEN. WHO IS GOING TO RUN THE FRONT
OF THE HOUSE AND WHO IS GOING
TO HANDLE THE FINANCIAL SIDE.
IF YOU GO INTO BUSINESS WITH
SOMEBODY, FIND PEOPLE THAT
DON'T HAVE THE SAME TALENT AS
YOU OR THE HAIR STYLEST THAT
SAYS, I'M OPENING MY OWN PLACE,
OR THE CHEF THAT SAYS, I'M
GOING TO OPEN ANY OWN PLACE,
WHAT YOU DO IN THAT SKILL SET,
YOU HAVE TO UNDERSTAND THAT
HIRE SOMEBODY WHO DOES.
>> I CANNOT TELL YOU HOW MANY
GENERAL MANAGERS, EXECUTIVE
CHEFS I'VE LOST BECAUSE PEOPLE
GO TO A RESTAURANT.
THIS GENERAL MANAGER SAID HE IS
THE ONE THAT MAKES IT HAPPEN.
I GET 80% OF THEM BACK.
WE ARE A SYSTEM.
A SUPPORT TEAM OF ALMOST A
THOUSAND PEOPLE PEOPLE DON'T
GET THAT.
GET THAT.
GET THAT. >> THE 955 RULE I PREACH THIS
CONSTANTLY, I SPOKE AT WAL-MART
SATURDAY MORNING CONFERENCE
SATURDAY AND THEY LOVE THIS 95%
OF EVERYTHING WAS RIGHT.
I DON'T CARE IF IT IS WALKING
IN YOUR OWN FRONT DOOR AT YOUR
HOUSE OR YOU ARE GOING SHOPPING
AND YOU'RE GOING TO A
RESTAURANT TODAY, I TELL MY
GENERAL MANAGERS BEFORE YOUR
SHIFT STARTS, WALK OUTSIDE
STAND IN THE PARKING LOT, DO
YOU HAVE CIGARETTE BUTTS OR
CANDY WRAPPERS, DO YOU HAVE A
BURNT OUT LIGHT A DEAD WEED,
SMUDGES ON THE GLASS, I CAN
PULL INTO A RESTAURANT OR
ANYBODY AS A RETAIL
ESTABLISHMENT'S PARKING LOT AND
TELL YOU WHAT KIND OF OPERATION
THEY HAVE INSIDE BECAUSE OF HOW
THEY TAKE CARE OF YOUR OUTSIDE.
YOU CAN APPLY THAT ON HOUSE.
5% OF WRONG, BECAUSE 95% OF
EVERYTHING IS RIGHT.
>>> SEIZE THE OPPORTUNITY.
>> 100% I WOULD SAY WHAT'S THE
ONE REASON YOU'VE BEEN
SUCCESSFUL, I SAY I ALWAYS
SEIZE THE OPPORTUNITY, I ALWAYS
KNEW THIS WAS AN OPPORTUNIST
TIME.
TIME.
TIME. I'LL TELL YOU, I'VE ALWAYS MADE
SURE AND I'LL TELL PEOPLE THIS,
YOU BORROW MONEY WHEN YOU DON'T
NEED IT AND BUILD CAPITAL WHEN
YOU DON'T NEED IT.
ONE THING ABOUT IT.
WHEN THINGS ARE GOING GOOD YOU
FORGET THEY ARE GOING TO BE
BAD.
BAD.
BAD. WHEN
BAD. WHEN THEY ARE BAD YOU FORGET
THEY ARE GOING TO BE GOOD.
MY COMPANY KNOWS THIS, IF YOU
WORK WITH ME, WEEK TO WEEK,
MAKE SURE YOU HAVE THE CAPITAL
TO MAKE THOSE OPPORTUNITIES AND
DO THOSE ACQUISITIONS.
>> HAVE YOU EVER BEEN SCARED
DOING IT?
DOING IT?
DOING IT? >> NO.
>> NO.
>> NO. THAT'S JUST WHAT I DO.
>> THERE IS ONE OF THE THINGS
THAT IS SELLING.
>> NO FEAR.
>> I WANT TO BACK UP, MY
HUSBAND WORKED AT A RESTAURANT,
ONE THING THAT HE LEARNED IS
HOW TO BE RESPECTFUL ALSO AS AN
EMPLOYEE.
EMPLOYEE.
EMPLOYEE. HE MADE A MISTAKE AND ORDERED A
FLOUNDER FOR A TABLE AND MADE
$24 THAT DAY BUT THE FLOUNDER
COST HIM $19.
HE GOES, I THOUGHT IF I'M GOING
TO PAY FOR THAT FLOUNDER I'M
GOING TO EAT IT.
HE FINISHED UP HIS SHIFT,
ALWAYS STUCK WITH HIM THAT HE
WANTED TO CREATE A RESPECTFUL
ATMOSPHERE AND HOPEFULLY
THEY'LL RETURN THE FAVOR.
>> IS HE TELLING WHITE LIES.
>> HE FELT BAD THAT HE MADE THE
MISTAKE.
MISTAKE.
MISTAKE. OTHERS WOULD SAY THAT'S YOUR
MOM.
MOM.
MOM. >>
MOM. >> HIS THOUGHT PROCESS WAS
THAT'S COSTING HIM THE COMPANY.
JUST LIKE WE FORGET HIS
EMPLOYEE.
EMPLOYEE.
EMPLOYEE. >> MOST PEOPLE WOULD TRY TO
TAKE IT OUT THE BACK DOOR.
>>> YOU CAN GET A COPY OF THE
BOOK SHUT UP