- Hey this is Ian Cleary from the Marketing Tech channel
and today we're going to talk about Domain Authority.
What is domain authority?
Well it's an important number for your website.
Do you know that number?
Do you know your competitor's number?
If you don't well stick here because you need to know it.
It's important, I'm telling you.
What is domain authority?
A company called Moz, a really smart company,
came up with this algorithm for ranking websites
out of one hundred.
The higher the number, the better.
If you got a high domain authority number
then it's going to be easier for you to rank on Google.
So the range can go from zero to a hundred.
When you're a brand new website
you're a spam website as far as Google's concerned.
Bad website, stay away.
Your domain authority is zero.
As your website gets established that number starts going up
and then you start writing these fantastic articles
and big websites start linking to you
and then your website authority goes way up.
It goes to ten, 20, 30, 40.
One of the crucial factors in your domain authority
is the links you get and we all like links.
Links from external websites.
You got a low authority website
and you get linked from a high authority website
that's relevant in your niche or niche,
as you might call her, that's useful.
That is going to bring up your authority.
That brings up your authority
and then it's easier to get ranking and search results.
I think what we'll do now is
take a look on screen at a couple of tools I found
which shows you your domain authority,
which you are going to love and you're going to say,
Ian those tools are fantastic.
I learned about it on your Youtube MarkTech channel.
I'm going to tell everybody about it.
Make sure to subscribe.
Make sure to give us the thumbs up down below
and give us loads of comments.
But let's hope over now and look at these
super fabulous tools.
Okay so on Google here and I'm going to search for
open site explorer.
And what I'm going to do here,
all I'm doing is putting in a website address,
so razorsocial.
Now you'll see it chose domain authority 58
and page authority 65.
Okay, so what's this page authority Ian?
You never mentioned this.
Okay, I didn't, but what happens is
when people are linking to your website
they link to a page on your website.
That could be a home page or could be a blog post
or it could be a directory that you have on your website.
Every time you get links to that page
the page authority goes up for that page
and that's out of 100 as well.
Now when you think of it,
when you get lots of links to different pages
then that sort of starts bringing up
your overall domain authority for your website.
So you build the page authority of each of the pages
and that drives an increase in your domain authority.
And that's one of the reasons why I blog
is because if you write really good articles
people will link to them
and that improves your domain authority.
It shows you here some information that's quite useful
as in what are the top links to this website.
Here's one social media examiner linking to me.
Has a page authority 73 and a domain authority of 84.
So that's a great link.
So you can do some investigation
in relation to links to your site,
but also links to your competitor's as well.
Now I want to show you another tool as well.
Social media analytics.
You can see there's some ads at the top,
but when I scroll down here you can see this extra line
of information provided by Moz.
So I've installed a tool called Moz toolbar
and in that then it starts showing me
the page authority and domain authority
of websites within search results.
Social media analytics, I rank,
see here number one, two, three, four
in search results for social media analytics.
Now if I look at some of the other ones up here,
why did they become above me?
Well these guys both are have 447 links
into a post on social media analytics
and domain authority 91.
This is domain authority 90, this is domain authority 91.
High domain authority with lots of links in.
I've got a page authority 55, which is pretty good.
144 links which is okay.
That's why I appear quite high.
Now if I go down further you can see that sometimes
the domain authority will go down, sometimes it will go up.
This for example, they have a higher domain authority,
a higher page authority,
but it's not focused on social media analytics on its own.
So that's why it's useful to have that Moz toolbar
installed to get to see, well why are people appearing
above you in search results.
So domain authority is important for your business.
Keep an eye on it and look at ways
of increasing your domain authority
by getting good relevant links.
Okay, that's it.
So I hope you enjoyed that video.
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Thank you very much.