LUCIA SUBATIN: Hi! I’m Lucia Subatin,
Technical lead for Cortex Framework at Google Cloud and I’m excited to share how you can
achieve better business insights and outcomes by accelerating your cloud journey on data and ai
So what is Cortex Framework? Well it's about helping you drive business innovation faster
by leveraging best-in-class cloud-native technologies with a proven solution approach.
You can think of it as a blueprint to help you design, build, and deploy data & ai
solutions for specific business needs, using packaged content to help you reduce the risk,
complexity, and cost of getting started. For example, we provide reference architectures,
deployable accelerators and integration services to help you kickstart your journey.
Cortex framework is built on Google’s unified, open and intelligent data and AI cloud foundation.
The packaged content helps you combine the best of your enterprise data with other public and
community datasets to unlock new business value. For example, by using BigQuery, for agile data
warehousing at scale and Vertex AI, for faster machine learning results with any skill level,
you can gain new insights and differentiate your business to better plan, predict, and perform.
Let’s take a look at what components make up Cortex Framework solutions.
We’ve introduced a reference architecture and a rich set of building blocks for organizations
looking to accelerate across key business areas including marketing, sales, supply chain, finance
and more. Cortex Data Foundation is anchored on BigQuery as the core architectural component.
Let's take a closer look at the available accelerators.
The Data Foundation provides packaged solution content for strategic business data sources like
Google, SAP, Salesforce and others and includes predefined templates for data
processing to help with ingestion and change data capture pipelines,
predefined data models to support rapid insights, and sample machine
learning components & dashboards for different business use case scenarios
If you want a deeper dive of the technical aspects of the Data Foundation,
tune in to our Technical Overview video in this series, for which you will find the link below.
Now let’s move on to the Cortex Application Layer which provides solution patterns for
interoperability between the Data Foundation insights and other platforms in a secure and
scalable way. This allows you to integrate key business insights into relevant systems
and processes where this information may be useful. You can also use the
application layer content to access partner add ons built on top of the Data Foundation.
All sample code is packaged in containers for security
and scalability and is delivered through Google Cloud Marketplace. You can learn
more in the link provided here, or by watching this deeper dive video.
So what sort of business use cases does this content help solve for?
Google Cloud Cortex Data Foundation enables a single consolidated information layer to
help solve for many different use cases. A few examples of
possible business insights are shown here. Let's quickly explore a few …
In this demo we will cover key Data Foundation content including an
overview of some of the predefined data models available in BigQuery,
sample reporting templates available in Looker and one AI enabled use case.
Starting in BigQuery we can see Cortex deployed content for strategic data sources like SAP ERP,
showing data models like customers, products, sales and distribution, and others. We can
also see data models for Salesforce such as leads, opportunities, cases, and more. We have additional
integrations like those relevant for marketing including Google ads and other media sources.
This predefined content can help us gain fast insights into specific data
sources or be used to join across datasets to gain new perspectives.
Let’s check out a few reporting examples which use this packaged content in BigQuery. While you
can surface insights in your visualization tool of choice, we have packaged some templates in Looker,
our dashboarding solution. Here’s an interesting example. We start by understanding our leads and
opportunities pipeline and sales activity from data available from salesforce dot com. Next we
can explore the order to cash process and gain financial insights leveraging data
from our SAP erp system. These few examples show the value of Cortex Framework solution
content by helping you get started quickly with insights across your strategic data.
Let’s now look at one more advanced use case which joins data sets across sales
from sap and ads from google. With the help of a large language model,
we make it possible to create a feedback loop between operational sales and current inventory
and the trends on impressions and clicks from Google Ads. This helps the sales department
understand the impact of marketing campaigns on online and brick and mortar channels,
and it also helps the marketing team further understand the impact of their Ads campaigns.
As you can see we are providing exciting solution content to help you accelerate insights and value.
In summary, Google Cloud Cortex Framework helps you unlock innovation by leveraging
differentiated technology to accelerate business outcomes with less risk,
complexity and cost. I hope you are as excited as I am about the amazing content available today.
If you want to learn more, please subscribe to this video series and stay tuned for
additional upcoming announcements on our website. Thanks for tuning in!