whether you're a seasoned marketer or you're just getting your feet wet there's no denying that
promoting your business online is necessary there are so many tools out there nowadays so how do you
know what's worth working into your busy schedule in this video we'll share four digital tools that
you should shift your attention to and keep up to date the first tool is google my business everyone
relies on google to find their information so being a part of this search engine is a must
your google my business profile highlights all kinds of valuable information about your business
some of the basic stuff like address phone number and business hours are the first thing
a user sees on your profile you can also link up social media profiles and customer reviews
post business updates and photos and answer questions from curious searchers
keeping google my business updated is essential in acquiring new customers
since so many people trust what they see on their business profiles make a note to check
in every so often whether it's to post an update or check on business hours or reviews the next
tool which isn't just one it's social media are you on facebook twitter instagram or tick tock
regardless of which platforms you prefer to use you want to make sure you're keeping up with them
after google many people head to social media to learn about where to shop users can search for
small business profiles or ask their friends for local recommendations in their feed or in groups
if someone lands on your profile and it doesn't have up-to-date information about your business
or they can see you haven't posted in six months they're probably going to be less interested in
stopping by we recommend posting several times per week some easy things to post about are product
highlights and in-store deals and promotions if popping in a few days a week won't work for you
utilize a free social media scheduling tool as long as you're staying active on the profiles
you have your potential customers will notice the next tool to keep up on is your website many
small businesses have a website nowadays even if it's simple if you have a website make sure
you're updating it regularly so that it still appears in search results try publishing blogs
to inform visitors about updates to your stock or store in general or highlight an upcoming
event the blogs don't have to be extremely long but any activity helps even if it's once a month
plus if you offer online ordering on your website you definitely want to be checking
in to make sure everything is working properly the sooner you catch a bug the sooner it can be fixed
similar to social media platforms if someone visits your site and sees that it hasn't been
touched in a while they may change their mind about visiting your business many small business
owners outsource website management so if this is in your budget hiring someone to keep up with your
site is worth it the last tools you should keep updated are any review sites you're listed on
as we mentioned google my business is one place that customers leave reviews so see if you have
any on yelp or any other review platforms not only should you make sure your business's information
is accurate on these sites but you should be responding to reviews too if someone left a
positive review be sure to thank them and if someone wasn't happy with their experience
it's important that you still respond and offer a way to make it up to them many consumers will
head to review sites to see what others have to say before trying out a new business so it's
important to put effort into customer feedback checking on reviews at least once a week is a
good place to start and potentially more often if you get a steady amount of feedback there
are so many small business tools out there but these are the four that you should absolutely
pay attention to keeping these platforms up to date will have a positive impact on your store
and the more active you are the better if you have any questions about marketing your business and
how a retail point of sale solution can help reach out to sales at posnation.com thanks for watching