ROGER: You look like a hundred bucks, long night?
Not this tobacco thing is it? DON: It's been on my mind
ROGER: Well I should hope so. Lee Garner, his father, the whole Lucky Strike family'll be here at four.
DON: You worried?
ROGER: No, if I was worried, I'd ask you what you got, but I'm not....
....so I'm just gonna' assume you got something.
ROGER: Which means you should be worried.
DON: So you, uh, came here coz you wanted to watch me get dressed?
ROGER: No, I wanted to make sure you were here.
DON: In body, give me about a half hour for the rest of it
ROGER: Oh.....
ROGER: How do I put this?
Have we ever hired any Jews?
DON: Not on my watch
ROGER: That's very funny, it's not what I meant.
DON: We've got an Italian, Salvatore, the Art Director.
ROGER: That won't work.
DON: Sorry, most of the Jewish guys work for the Jewish firms
ROGER: Yeah, I know, selling Jewish products to Jewish people.
DON: That's very good.
ROGER: It's just that our 11 o'clock's with Menken's department store, and I wish we had
someone to make them feel, comfortable.
DON: You want me to go run to the deli and grab somebody?
ROGER: You missed a button.
SALVATORE Aw look at you, Gidget. Still trying to fill out that bikini?
DON: Summer's coming
SALVATORE Without the medical claims all we have is a white box with a red spot on it.
SALVATORE My neighbor posed for that.
SALVATORE: Believe me, he always looks very relaxed.
Of course, he doesn't smoke.
I had him hold a pencil. DON If I know these guys, you're better off
with a little sex appeal. Can you give me a woman in a bathing suit? Put her next to your guy?
SALVATORE Oh, a sexy girl? I can do that.
DON Give you a chance to get a real model. SALVATORE Ho ho ho I love my work! Speaking of sexy
girls, are you going to Pete's bachelor party? DON I'm not really big on those things.
SALVATORE Oh, tell me about it. It's so embarrassing.
SALVATORE If a girl's going to shake it in my face, I want to be alone so I can do something.
SALVATORE : Should we drink before the meeting or after? Or both?
DON So.....
....that's it, huh?
"Relax...",?
SALVATORE Don't be short with me.
You're the writer. I thought it was worth a try.
PEGGY (intercom) : Greata's Guttman is here to see you
DON Send her in.
SALVATORE Oh great. Now we get to hear from our man in research.
Mr Draper, Mr Romano
GRETA You both seem more relaxed than I expected. Do you have some kind of surprise for the tobacco people?
DON (re: cigarette) I'm doing my own research.
GRETA If you are planning to continue with medical testimony, you'll only be inviting
further government interference.
We must police ourselves.
SALVATORE Well there's your slogan.
DON The medical thing is dead, we understand that.
GRETA Yes, dead. An apt choice of words.
Considering the public is convinced that cigarettes are poisonous.
If we can't insist that they're not, I believe my most recent surveys have provided a solution.
We can still suggest that cigarettes are "part of American life,"
or “Too good to give up,”
or most appealing"an assertion of independence".
DON So basically if you love danger, you'll love smoking?
SALVATORE We could put a skull and crossbones on the label! I love it!
GRETA Before the war, when I studied with Adler in Vienna, we postulated that what Freud called "the Death Wish"
is as powerful a drive as those for sexual reproduction and physical sustenance.
DON Freud, you say-- what agency is he with?
SALVATORE So we're supposed to believe that people are living one way
and secretly thinking the exact opposite?
That's ridiculous.
DON Let me tell you something, Miss Guttman--
GRETA: Doctor.
DON "Doctor". Guttman,
DON: psychology might be great at cocktail parties,
DON: ...but it so happens that people were buying cigarettes before Freud was born.
The issue here isn't, "why should people smoke"-- it's why should people smoke "Lucky Strike".
DON: Suggesting that our customers have a, what did you call it? A "Death Wish"?
Well, I just don't see that on a billboard.
SALVATORE: So what if "Reader's Digest" says they're dangerous?
They also said "Bambi" was the book of the century. There's no proof.
GRETA There's conclusive proof that none of these low-tar, low-nicotine or filtration systems
have any effect on the incidences of lung cancer.
DON: Just give me the damn report.
GRETA (hands it to him) I think you'll find it very convincing.
DON I'm sure I will. You were the one who found all our medical testimonials in the first place.
GRETA That's true, Mr. Draper, but-- DON Has anyone else seen this?
GRETA No, of course not. It's your account.
DON Good.
DON: I don't want to hear about it any more
DON: I'm sorry, I just find your whole approach perverse.
GRETA Good luck at the meeting. I'm sure it will be a quick one.
DON Sal, I'll take that drink now.