You know that old phrase, "patience is a virtue?" Yeah, I'm not a fan of that either,
but seriously though while it is important to be patient with your business growth,
let's talk about how you can expedite it and make your small business grow faster.
I want to tell you the 2 secrets to growing your business on autopilot
meaning that you can actually make money while you're sleeping. We're also going to
go over the biggest content mistake that small businesses make and this is a big deal to pay
attention to and then this is what I'm most proud of, I'm going to save you a ton of time,
hassle and money by telling you the one piece of knowledge that could make or break your business,
no pressure or anything. Let's get into it. Here's the 2 secrets to growing your business on
autopilot. There's 2 things that you need. The first one is a content machine.
This is your evergreen lead generation strategy. I don't care what business you're in, you need lead
generation, you need leads and if you can generate them on autopilot, you will have a perpetually
filled pipeline. So, this can include your YouTube videos or everything that you publish online
that's bringing this audience in warming them, up and nurturing them towards potentially becoming
a customer, and this is where the 2nd piece is which is called your cashflow system. So, you have
your content machine and your cashflow systems. So, this is a monetization system in the form of
front end to high-ticket sales with all the offers, launches and resources that make your cash flow
dreams come true. So, this can be your challenges, live launches and virtual events. Now, I want to
give you a heads up that some entrepreneurs can be really good at one and not the other. You might see
some YouTubers with really big audiences and think like they've got it made, but the truth is there's
a stat from fast company that says 96% of YouTubers aren't even making enough to cross the poverty
line. And the reason why this is so surprising is you'd think that if they have an audience, they
should be making good money but you can be making great content and not know how to monetize. This is
where the cashflow systems come into place. But there can also be entrepreneurs that have offers
and things that they can sell but don't have the audience, the leads to be able to sell them into so
that's what I want to teach you about having both in place for your business, the content machine
and the cashflow systems. Now, I'm curious. Between your online content and your offers, which do you
think needs a little bit more attention right now? Do you need to work on your online marketing or
your offer building? Let me know in the comments below. Now, it's important to build your content
machine to become an evergreen lead generation machine but the biggest content mistake that
small businesses make is spreading themselves too thin and trying to be everywhere at once. You don't
need to be everywhere, you only need to be where your audience is. So, find out where they're hanging
out. You know maybe photographers or chefs, maybe they're hanging out on Instagram, maybe writers are
on Twitter, maybe the fitness inspiration people are on Pinterest or also on Instagram. So, think
about that where your audience is and if you don't know, test it out. Be looking at different platforms
and try things out and see where you're getting the most response. Before we get into the one
piece of knowledge that could make or break your business, have you subscribed to this channel yet?
If you want more content strategy and business acceleration tips delivered to you 5 times a
week, make sure you hit that red subscribe button to be notified every time I upload a new video.
Now, here's the one piece of knowledge that could make or break your business and it's
not knowing your customer. You need to define your customer avatar so that you know how to serve them.
What kind of messaging do you need to speak to them? What kind of solutions do they need
and I'll tell you that for one, I was the first person to hear "customer avatar exercise" and roll
my eyes. I hated doing them, I thought that they were so silly to answer what kind of magazines
do they read? What are their pet peeves? What do they eat for breakfast, but when you know who
your customer is, you'll know the exact language to use for what the product is that they need,
what they need and what they don't need. So, even asking yourself what are their morning routines,
what are their daily annoyances? The more you know, the more you can pinpoint your audience with your
services and that's what's going to help you to sell high-ticket. I can tell you for myself
that any time that I've bought something, I've bought it from someone or something that I knew
knew my problem inside and out I've seen Facebook ads that even the first time I saw them, I was like
that's my exact problem, it's like they're in my head or you know one of my mentors, Alex Sharp,
and I listen to his podcast, which I would highly recommend "The Momentum" podcast, and every single
episode I felt like he knows my exact problem. It's like he's walked in my shoes and of course we want
to buy from those people because if they've walked in our shoes, they know the solution that they need.
It's like their before story is our current reality and their current reality is what we
want our after picture to be. So, think about that for yourself and your audience. What's their before
and after picture? And often your before and after picture were the same, which is what makes you the
trusted attractive character for them to follow. This is what's also going to help you to sell
high-ticket price points. People are willing to invest financially after they've invested
emotionally. Now, how do they invest emotionally if they don't feel that connection? How can you learn
your audience inside and out so that they feel like you out of any competitor out there know
them the best, that's who wins. It's the person who can speak their language and know them the deepest.
When I first started my business, one of the things that helped me to grow the fastest was by creating
my YouTube channel, AKA what I just explained to you is the content machine but again, I didn't
want to be like the YouTubers who might have big audiences but not be able to monetize them
so I knew that it had to go hand in hand with the cashflow systems. But starting with the
content machine, I needed to attract an audience based on what they were actually looking for
and YouTube being a search engine means that people are googling or searching on
Google or YouTube to find a solution that they need. They're already problem aware, they're
looking for a solution. Now, how can I make videos based on problems that I know my audience has?
Well, I need to know the questions that they're asking so I actually have and would recommend
for you to have maybe a google spreadsheet or a notebook or something where you keep track of
what are the frequently asked questions that you get or what are the questions that you were asking
during your before picture kind of phase that you wish there was a mentor or someone to answer
those questions for you with the knowledge that you have now? The other thing you can do is even
do some keyword research and you can very simply do this by just going to the search
bar. Have you ever gone to the search bar and you start typing in a sentence and it tries to
finish your sentence, it like auto populates to finish what it thinks you might be starting to
write? So, let's say if you started writing in "how to train your dog" and then it pops down with all
these other suggestions. "How to train your dog to sit," "how to train your dog to walk," "how to train
your dog to speak?" Those are all auto populated based on what people are actually searching for
so if that were your niche, you could be making content about all of those things. You could also
be communicating with your audience whether it's in the comments or in the Facebook group or just
face to face of what do they actually want to know and you could just be having conversations with
people to hear the language that they're speaking that you can then speak back to them. And this is
also a really important technique because the words that they're using are the words that you
should be using in your sales page copy, in your videos, in your descriptions because if you can
use the exact same language, they'll feel like they know me. They know exactly what I want. So, if your
client is saying to you I want to generate leads, I want to skyrocket my business, I want to overcome
my competitors, use those exact words. Don't try to find synonyms that make it sound more fancy or
fluffed up or anything, use the exact words they're using in their exact language. My whole goal for
you is to help you to grow your business with the fastest path to cash and scale that to high-ticket
so I want to share with you my step-by-step process of building 3 unique offers in
your business that will pave the way for infinite cashflow and help you to effortlessly ascend your
audience from hello to high-ticket. So, if you're ready to jump on the fastest path to cash, I'd love
to invite you to my next free private training where I break it all down for you and actually
show you are done-for-you systems that you can implement in your business. You can do that right
now by going to hellotohighticket.com or I've linked it in the description. I'll see you there.