Anyone who thinks Britain leaving the EU has little or no effect in Morocco could not be more wrong.
Brexit has brought a desperate need for the UK to make quick trade deals with as many countries in the shortest amount of time as possible.
The question is: is Morocco doing enough to benefit from Brexit?
Since the Arab Spring in 2011, Morocco has increasingly become the North African country of choice as a gateway to the rest of the continent.
Morocco has become an alluring temptation of the European Union
and now, more urgently, an irresistible and inevitable quick fix to the UK's post-Brexit economic problems -
of which there are many.
The UK is desperately in need of trade with the wider world.
Therefore, it's not surprising that the UK has taken a greater interest in Morocco since the Brexit decision in 2016.
In recent years, a number of British schools have opened up in the larger cities in Morocco with more British schools coming soon.
2021 marks the 300th year since the first trade deal agreement between the two countries;
A fact that the UK is promoting heavily as it tries to rekindle a forgotten friendship.
The truth is: right now the UK needs all the non-European friends it can get,
and Morocco is the UK's closest non-EU neighbour,
which puts Morocco at an advantage.
The UK wants to talk business, but Morocco needs to make sure its voice is heard.
Trade is not a one-way street.
The many ways that Morocco can do business with the UK is limited only by the imagination.
It's not just about Morocco selling fruit and vegetables to the UK.
Morocco is the bridge between the rest of Africa and Europe.
The UK realises this. That's why it is opening up a shipping link directly between Tangiers in Northern Morocco and Poole in Southern England.
Morocco is literally in the best place to take goods from both continents and distribute them far and wide
and Morocco is becoming increasingly appealing in other ways.
It's not just the Moroccan king and government who are successfully presenting Morocco to the outside world
as the most politically stable country in the region.
The facts also support this claim.
Moreover, the king's popularity has remained strong since the Arab Spring a decade ago
and has been boosted by his management of the Covid crisis.
It could even be argued that Covid, itself, has helped Morocco.
The country has handled the pandemic better than any of its near neighbours in Africa and even in Europe.
Morocco has proven itself to be a reliable player on the world stage;
out-performing countries that had greater resources to handle the crisis much better than Morocco,
but which failed to do so.
However, stability in Morocco is not enough.
Progress needs to happen and happen quickly;
something the Moroccan establishment is well aware of - and is heeding.
Morocco is investing in itself - big time!
It seems everywhere you go, there are major constructions happening from transport infrastructure to renewable energies.
In 2019, before the pandemic, in a key speech, the king spoke of investing in health services and education in the country.
Since the pandemic, the talk has remained the same:
reiterating that social inequalities need to be reduced
and of having the citizen at the centre of public policies.
Morocco seems to be in something of a positive circle.
The more citizen-centric and - dare I say it: "European" - that the country becomes, the more Morocco attracts western investment.
The more western investment, the more Morocco is able to improve the lives and prosperity of its citizens.
However, Morocco's strengths aren't just in its stability and its goods.
The future of commerce is online.
Morocco needs to recognise and embrace the benefits of e-commerce and the digital creative arts,
as much as it does the more traditional careers in medicine, architecture and agriculture.
It is visionary of Moroccan parents to realise this sooner rather than later.
Young Moroccan entrepreneurs understand the potential of the internet as a way of making lots of money.
A reality that older generations and Moroccan institutions often struggle with.
There is still a lot to improve in Morocco with regard to trading online.
Easier accessibility to PayPal and greater flexibility with online international financial transactions are a must.
so is a move away from French as the dominant international language in Morocco.
Young Moroccans know English is essential in the global marketplace - French is not!
There is no doubt the EU and the UK will bounce back.
Right now, there is a rare window of opportunity for Morocco.
Being a relatively stronger nation at a time of a global crisis
and at a time when the UK needs as many non-EU friends as it can muster.
Morocco has a large, young demographic.
It is an emerging economy and globally situated just where it needs to be.
If Morocco exploits the current situation, the future for Morocco - and in particular - its young people
is a very prosperous and exciting one, indeed.
Thank you for watching. Bye-bye now