>>>
>>> I
>>> I GOT
>>> I GOT THIS NEXT STORY IDEA FROM LINDA LOWRY IN THE 5 HIVE.
SHE GIVES US SO MANY GREAT
IDEAS.
IDEAS.
IDEAS. THANK YOU VERY MUCH FOR THAT.
IF YOU BUY ONE PIECE OF NEW
CLOTHING A MONTH, CONSIDER
THIS.
THIS.
THIS. YOU
THIS. YOU CAN SPEND THAT SAME AMOUNT
OF MONEY ON RENTING AN ENTIRE
CLOSET.
CLOSET.
CLOSET. IN FULL DISCLOSURE, I BECAME AN
ACTUAL CUSTOMER AFTER I
INTERVIEWED THE FOUNDER FOR THE
STORY.
STORY.
STORY. THIS SERVICE IS CALLED ARMOIRE,
BASED HERE IN SEATTLE AND IS
GEARED TOWARD THE BUSY BEES,
MOMS AND WORKING WOMEN ON THE
GO.
GO.
GO. >>
GO. >> ARMOIRE IS EVERY WOMAN'S
DREAM CLOSET.
DREAM CLOSET. I'M THE COFOUNDER AND CEO OF
ARMOIRE.
ARMOIRE.
ARMOIRE. >> Reporter: FROM HIGH TECH TO
HIGH FASHION, ARMOIRE IS A
SEATTLE CLOTHING RENTAL SERVICE
WITH MASSIVE BRAIN POWER.
AMBIKA SINGH IS THE FOUNDER, AN
M.I.T.
M.I.T.
M.I.T. GRAD BREAKING THE MOLD.
>> YOU DON'T FIT THE M.I.T.
STEREOTYPE.
STEREOTYPE. IS THAT TERRIBLE TO SAY?
>> WE ACTUALLY GOT AN AWARD
FROM
FROM
FROM M.I.T.
M.I.T.
M.I.T. LAST YEAR THAT WAS
ENTITLED THE MOST UNLIKELY
STARTUP TO COME OUT OF M.I.T.
EVER, SO YOU'RE NOT WRONG.
>> HERE WE GO.
>> OH, FUN.
I LIKE IT
I LIKE IT
I LIKE IT BECAUSE IT HAS POCKETS.
[ LAUGHTER ]
>>
>> FROM
>> FROM A
>> FROM A TECHNOLOGY PERSPECTIVE, THE WAY WE BUILD
THAT VIRTUAL CLOSET FOR YOU IS
WE'RE USING ALGORITHMS THAT TRY
TO UNDERSTAND YOUR PERSONAL
PREFERENCES.
PREFERENCES. >> Reporter: CLIENTS PAY FOR A
MONTHLY MEMBERSHIP TO GET
ACCESS
ACCESS
ACCESS TO
ACCESS TO THE CLOSET.
PERSONAL TOUCHES LIKE STYLISTS
MAKE IT HUMAN.
>> HOW DO YOU BECOME A STYLIST?
>> I'M AN ELECTRICAL ENGINEER
BY
BY
BY DEGREE.
DEGREE.
DEGREE. I
DEGREE. I WORKED IN INDUSTRY FOR ABOUT
THREE YEARS, THEN I REALLY
WASN'T HAPPY SO I QUICK MY JOB
AND STARTED A FASHION BLOG AND
IT'S A GOOD MARRIAGE BETWEEN
THE
THE
THE TECH
THE TECH AND THE FASHION.
>> HOW DOES YOUR BUSINESS
DIFFER
DIFFER
DIFFER FROM LIKE RENT THE RUNWAY?
>> WE'RE REALLY FOCUSED ON THE
PROFESSIONAL WOMAN AND MAKING
HER LIFE EASY.
THE RENT THE RUNWAY EXPERIENCE
IS MORE WHAT WE CALL A
HUNTER/GATHER EXPERIENCE WHERE
YOU HUNT THROUGH THE MILLIONS
OF
OF
OF ITEMS
OF ITEMS AND PICK THE ONE PERFECT
FOR YOU.
FOR YOU.
FOR YOU. FOR THE BUSY WOMAN WHO MIGHT
HAVE SMALL CHILDREN, WORKING IN
A JOB OR WORKING AT HOME, TIME
IS A BIG PREMIUM FOR HER.
WE'RE TRYING TO MAKE THAT
EXPERIENCE MORE EFFICIENT.
WE REALLY FOCUS ON THINGS YOU
CAN WEAR EVERY DAY.
>> Reporter: AND ANOTHER FOCUS,
THE SEATTLE WOMAN.
>> WE HAVE A BUNCH OF LOCAL
PARTNERS AND THAT KIND OF GIVES
US EVEN MORE OF A FLAVOR.
WE DO A LOT OF BOMBERS AND
GREAT
GREAT
GREAT DENIM.
DENIM.
DENIM. A
DENIM. A GOOD DRESS YOU CAN WEAR TO
WORK AND MAYBE OUT TO DINNER
AFTERWARDS BUT IT'S GOT A BIT
MORE OF A PROFESSIONAL WOMAN'S
VIBE WITH A SEATTLE KICK.
LITTLE KNOWN FACT IS APPAREL IS
THE SECOND MOST POLLUTING
INDUSTRY IN THE WORLD BEHIND
ONLY OIL AND GAS.
SO I THINK A LOT OF THE
COMMUNITY IS LIKE, I HAVE TOO
MANY THINGS IN MY CLOSET.
HOW DO I MAKE THIS SIMPLER?
SO THAT HAS REALLY SPOKE TO
SEATTLE WOMEN AS WELL AS THE
TIME SAVING THING BECAUSE ALL
OF
OF
OF US
OF US ARE
OF US ARE KIND OF RUNNING AROUND.
>> THIS WAS SO EASY AND SO FUN.
THANK YOU SO MUCH.
>> I'M REALLY EXCITED TO SEE
YOU.
YOU.
YOU. >>
YOU. >> CAN I HAVE THESE NOW?
[ LAUGHTER ]
>> THAT WAS A LOT OF WORK.
YOU HAVE TO PAY FOR A MONTHLY
SUBSCRIPTION AND THE MINIMUM
MEMBERSHIP GETS YOU FOUR ITEMS
OF CLOTHING AT ONE TIME BUT YOU
CAN TRADE OUT AS MANY TIMES AS
POSSIBLE.
POSSIBLE.
POSSIBLE. I'M USUALLY WEARING SOMETHING
FROM ARMOIRE THREE TO FOUR DAYS
A WEEK AND THOUGH YOU CAN GET
IT
IT
IT SHIPPED TO YOUR HOUSE, I JUST
PICKED MINE UP AT THE RIVETER
ON
ON
ON THE
ON THE WAY HOME FROM WORK.
TAKE 5 VIEWERS WILL GET A
SPECIAL DISCOUNT.
SPECIAL DISCOUNT. THEY'RE GOING TO GET $50 OFF
YOUR FIRST MONTH AND I SHOULD
MENTION YOU CAN CANCEL ANY
TIME.
TIME.
TIME. SO
TIME. SO IF YOU'D LIKE MORE
INFORMATION, YOU CAN TEXT THE
WORD CLOSET TO 206-448-4545.
WE WILL KICK YOU BACK A