One million followers can you boost your social following by using techniques that stars such as
Taylor Swift would use? Hi I'm Chris I'm a doctor I've read this book and it's done by somebody who
markets for stars and he set up his own social media presence from hardly anything and states
that he got to a million followers within a month so how does he do it and what's the point
well firstly the point of a high following is crucial for actors or actresses for example
because if you have a role with two equally qualified people and one of them has say a
million followers and twitter and the others got a hundred then the company will opt for the person
with the higher followers because they'll think they may get free advertising so what's the secret
really disappointed to say it involves paid Facebook ads sorry
but that's what the secret is and basically it's about constant iterations of these ads because
what you can do is put one advert with say a different colour background a different title
and you can target a particular demographic very highly down narrow in it to particularly
city gender ethnicity for example and you can see which advert works the most so in essence what
you're doing is firing bullets then the cannonball as Jim Collins used to say and that would be
targeting lots of different adverts seeing which works tweak it tweak it again and tweak it again
and the beauty of this iterative approach is that it works very rapidly so almost immediately
you can get feedback see what works test it and keep optimizing if you're paying for followers it
suggests you may want to try the emerging markets first this is because it's cheaper to advertise
and obtain followers then you can go back to markets such as the US or the UK and with that
added credibility of having so many followers it's then easier for people to think ah that person's
got a big following they've got credibility let's listen to them there's a few principles to note
these are perhaps the most useful things in the book serve others try to give to others and think
of them first so what I'm doing in this is I've saved you the time of reading quite a dry book
and I've just given you all of the learning on YouTube absolutely free a good headline and that
actually boosts the shareability factor because what your aim is is to get people to share content
if they share content of their own accord it shows that your advert or your message is working well
so if you can boost that shareability factor one of the techniques is to have a good headline
so with my YouTube I would use a certain program vidIQ in which I would put in things to see what
people are searching for most and try and target my headline for that but perhaps I should be more
thinking well people may be searching for that but they may not be sharing it so some things I could
consider there use subtitles don't assume people will be listening I know that some people like
my voice some may not like my voice but also if you're on a train for example subtitles are good
if you're making YouTube videos I'd suggest that you actually just put it up and then the AI will
take care of subtitles which you can then edit which is quite a good technique before I used to
try and make subtitles and it took ages so that tip alone has probably saved a budding youtuber
like a month feel free to thank me i another bit would be about keeping the video introductions to
the minimum and actually trying to go straight to the point with the hook so if anybody's got this
far fantastic because the internet's fast-paced it's exciting and there's only that one second or
two to actually finish it play on the unexpected and that would be particularly at the end of
the video having a twist so I'll have to add a twist into this just to keep you hooked in um
I'll do my best as I say it's quite a dry book so each piece of content also should stand on its own
so even if you've watched my videos before thank you so much I've said at the start I
am Chris I'm a doctor I'm summarizing a book i would say something like that in most videos I
perhaps should have something more hooking um maybe take some kind of fishing hook
in it but you know it's something and you don't have to have watch my other videos or you didn't
have to even if you did you've probably forgotten most of them and that's quite obvious that each
little video should stand on its own unless you get some that series and so don't
force an obvious call to reaction and to action so I mean you may you want to
but you know that's what i used to say perhaps I should change it but the aim
of your advert is to provoke emotions in others so that they can share this
because shareability is the number one way to quickly grow and keep getting fans engaged
I said I'd end it with a hook why do you want a million followers the supermarkets aren't that
big they won't all fit in if they're following you but rest assured they're only following
you virtually not in real life those people are stalkers so take care see you next time