- Sony's E-mount system is renowned for its innovation
and versatility in the world of digital photography,
and it's one of the biggest reasons
that you should consider a Sony camera today.
Let's take a look at three distinct advantages
that the E-mount system offers.
(soft upbeat music)
With Sony's E-mount system, one mount does it all.
It doesn't matter if you're a professional or not,
if you're into photography or videography
or maybe planning to use
one of Sony's cinema line of cameras,
whether it's APS-C or full-frame,
Sony's E-mount allows you to have one mount
that can grow with you.
To personalize this, I'll share a story with you.
It wasn't that long ago that I started my photography career
with an APS-C DSLR camera, and after a few months,
I found myself starting to gain traction for my business,
and naturally I wanted to upgrade into something
that gave me some more options.
I had already purchased a few APS-C lenses,
and I was pretty sad to find out that if I made the jump
to a full-frame camera, I couldn't use those same lenses
that I already owned.
with Sony's E-mount, let's say that you're starting out
with something like an APS-C camera, like this a6700
and a 10 to 20 millimeter F/4 lens.
Maybe some time passes and you decide to transition
to a full-frame camera like the Alpha 7CR.
Because the E-mount across these cameras are the same,
you could take that APS-C lens
and you could use it on your full-frame camera body.
To take it even further,
maybe one day you decide to get into cinematography
and you go into something like the Sony FX9.
Again, you could take that same lens
that you had when you started out,
and you could use it on your cinema camera.
One mount for APS-C or full-frame cameras
is one of the top advantages but it doesn't end there.
The next advantage we'll dive into is lens selection.
Because Sony has had this one mount system
for more than a decade now,
they have more than 70 first party lenses to choose from,
and that number has been growing every single year.
The E-mount system has lenses for every application
from wide angle lenses to long telephoto lenses
and everything in between.
Along with some of the best optics on the market today,
getting into a Sony camera opens you up to a wide ecosystem
of high performance lenses
that give you the very best autofocus
and image quality available today.
On this same subject of lenses,
we have to talk about another big advantage
that I personally enjoyed
when I switched many years ago from DSLR,
and that's adaptability.
Sony E-mount cameras offer electronic communication
between the camera body and the lens,
and when you pair that
with the E-mount's short flange distance,
you're able to use adapters that allow you the ability
to use other lenses
that weren't specifically made for the system.
As an example, I could take this 85 millimeter F/1.4 lens
off of my old Minolta Alpha 9,
which was a 35 millimeter film camera.
It's an A-mount lens,
so it won't attach to the E-mount camera directly,
but you could use an adapter like this one
that's made by Sony, it's the LA-EA5,
to attach it to the latest Alpha 9 III camera.
Not only can you attach it to the camera
but you have auto focus capabilities,
and because of the electronic connections,
you can control your aperture
and you could see all of the exit details
while you're using this lens.
Not only that, but you could enjoy features
that weren't available on those older cameras
like realtime tracking and eye autofocus.
This means that getting into the E-mount system
opens up an entire world of possibilities
that make it a powerful option for photographers,
videographers and filmmakers.
If you want me to dig deeper into anything discussed
in this video, let me know in the comments.
And while you're here, be sure to subscribe to the channel
if you haven't done so already,
as we're releasing new videos here every single week.
If you wanna learn more about E-mount cameras and lenses,
then you'll definitely wanna check out this playlist
that you see here on the screen.
It's full of videos that I've made over the last few years
that I think you'll find helpful.
Check them out and I'll see you there.