- Hello, in this video I'm gonna show you
the art of mastering presentations.
Why?
Because it can grow your business, and make you a leader
of your field.
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Hey guys, I'm James Sinclair, I'm a business owner
here in the UK, entrepreneur.
I've been leading people and pitching to people
and performing to audiences for years.
And I'm gonna show you all the best stuff I've learned
in this video.
Hey guys, if you love videos like this, marketing,
entrepreneurship, business, make sure you hit Subscribe,
and that notification bell, so the gods of YouTube
can help you, to notify you,
when I bring out great new content to grow your business.
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Now, let me just walk you through one
of the most important things to improve the results
of your presentation, whether it be on video,
whether you're doing a podcast, whether you're pitching
to investors, or pitching to employees to come and work
for you, make sure you tell the person
that's listening to you, or the persons listening to you,
the outcome, the end goal of the presentation.
It's a great way of improving meetings, as well,
if you're in business.
So if you can say to people at the end of this meeting,
or at the end of this presentation, you're gonna know
this, this, and this, and I'm gonna show you
how, and wow you on that how.
Then you're gonna get people really listening
and engaged, because, if people know the pain
you're gonna solve from your presentation,
there ears are gonna be pricked up, and listening to you.
So let's just recap on that.
Make sure at the beginning of your presentations
you tell people what the outcome's gonna be,
and they're gonna listen a lot more.
Let's move on.
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Second point is, short, sweet, and stories.
Stories are really important in your presentations.
If you could weave stories into your presentations
people are gonna remember the way they feel,
they're gonna remember the complicated parts,
because the story makes it easy,
or maybe even use analogies.
If you go back past all of my videos,
I embed so many analogies and stories
into my presentations, so that people can really understand.
And, coupled together with that,
you wanna keep it short and sweet.
If it's too long, people are going to veer off.
There's a good reason TED Talks are usually only
ever 18 minutes long, maximum.
That's because people have got short attention spans.
Keep it short, sweet, and embed stories,
and your presentations are gonna dramatically improve.
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We're really going into it now, and if you watch any
of my videos, you'll know that I use tonality,
and body language in all of my presentations,
whether it be a podcast video, or live onstage,
and, if I'm really coaching my team,
I'm using tonality and body language as well.
The idea, really, is you wanna take people
on a rollercoaster of tonality.
You wanna be up here,
and then down there.
You wanna whisper to get empathy over,
and make people understand, but then
when we're really going up there to show passion,
and we wanna bring people up and down.
This really keeps people engaged.
Also, body language, standing tall,
or going down like that, or going like this.
Body language can really dictate many different things.
We all use tonality and body language
in our every day life, children are experts at it.
But make sure that you remember to use tonality
and body language in your presentations
so that you come across in the right way
to really get your message home.
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Now, the next part of the presentation master class
that we are having here, on video,
is to make sure you avoid walls.
And the metaphorical wall.
You see, lots of people, when they do presentations
live on stage, are standing behind a podium.
That podium is putting you in a wall,
between you and your listener.
You wanna make sure that you remove podiums at all costs.
But there's also these metaphorical podiums that are used
in board meeting situations, if you're at one end
of the table, and they're at the other end of the table,
this huge dividing wall can really put a damper
on your presentation.
Make sure you get as close as possible to your audience,
so they can feel your emotions.
Use eyes into their eyes.
Use body language, tonality, and remove all walls,
and if you cut all this together, you're really gonna,
really improve the chances of your presentation
meaning something to someone.
If you see me speak live onstage, I actually
get off the stage and walk into the audience,
go into the audience.
I go backwards, forwards, round and round,
because I want to be as close as possible
to the people that I'm presenting to.
This is the same as if you're doing customer training,
this is the same if you're standing on stage,
and this is the same if you're in a meeting.
Make sure you get as close to the people
that you're presenting to as possible,
and that will drive the message home,
and drive the connection between you and your listener.
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So guys, really, when we're coming to presentations,
presentations are really the single fastest way
that we've got more customers into our business,
and driven our teams to believe in the culture
we've got for our businesses.
Really, when it comes to business owners, they should
be focusing on innovation, marketing, and culture.
And when we look at the culture part
of that IMC conundrum that we've come up with,
it's presentation, powerful presentation,
that can really lead people to really understand
the stuff that you wanna achieve for your business.
Be really empathetic, use those stories,
keep it short and sweet, use body language and tonality,
connect with your audience as much as you can,
remove those fake walls that get put in presentations,
whether it be a podium, whether you being so far away
from your audience, there's no connection.
Be as chatty and conversational as possible.
Really, to wrap it all up, you wanna be as human
as possible, not robotic as possible.
See, I've seen so many people at presentations,
that when you see them offstage, they're lovely,
happy-go-lucky people, they go onstage,
and they turn into something they're not.
The idea for being a great presenter is to
be the best version of you, I say, 10% better
than you usually are.
That means, you wanna be the best version, maybe,
if you can think about this, when you go on a first date,
you're a different way, you're the best version of you.
You're a little bit chirpier.
That's exactly how you wanna be in the presentation mode.
That's the fastest way to grow your business.
I passionately believe in presentation to grow businesses.
I hope this video has been useful for you.
See you.
Thanks for watching the video.
Really hope you enjoyed it to help grow your business.
Don't forget, you can watch more of my videos
by clicking here, and don't forget to hit Subscribe
to the YouTube channel, by clicking this button right here.
It gets better than that, because you can come see me
at one of my seminars to help grow your business.
All the details on how you can get one of those for free
is in the video description.
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