hey guys welcome back to our channel the number one place for designers artists
and creators this is Laz I'm an illustrator and graphic designer here
D+B and in this video I want to talk a
little bit about typography now before we begin the full disclaimer I'm going
to use Adobe Illustrator just to you know to demonstrate my points and
principles about typography but this isn't a software based technical video
I'm not gonna talk about what canning is or rather the baseline shift or what
fonts to use per se I'm gonna let you guys do your own experimenting with your
own preferred software aim of this video is to give you some generic practical
advice on how to approach type and fonts and letters in your design work
basically had to develop a good eye and understanding of typographic principles
in order to you know take advantage of types and shapes
I had a long hard thing and I came up with four let's call them pointers that
I think we need to talk about when we talk about typography in graphic design
let's jump in shall we
in my previous video I've walked you through my local design process when we
made this logo over here but I did not talk about the typographic parts of it
extensively so I thought this time we will revisit this project so you can see
how exactly I came up with the type word for it and more importantly why I
designed it the way I did okay before we begin point one is the legalities before
you do anything at all it is very important to know that working with
phones that has been you know which has been made by someone else is a
complicated thing he always have to know where your phones came from in order to
make sure that you have all the necessary legal rights in place in order
to use a font in your project now there are many places where you can buy phones
online other two good places to start your search google font library as well
as Adobe fonts both of these resources are free to use as soon as human you
have an Adobe subscription obviously there are lots of other sites out there
where you can look but again make sure you know exactly what is permitted in
the fonts license here you can see the fonts are the font I have used for this
applied gymnasium ancient Greek inspired project is this font called Empire
Grumman it's from this website called the font da font calm and this is it's a
hundred percent free phone
okay because there are the way so let's get to the fun part phones are not much
different to icons drawings or any other different design elements really at the
end of the day they are shapes right now the problem is it is very difficult to
look at words without our brains automatically you know reading them that
would be necessary in order to see them as pure shapes without concrete meaning
a good way to get around this problem is to rotate reflect play around with words
and see if they still feel organic to composition after all these adjustments
and changes make sure they relate to all the other design elements that you are
using in your project hence I have chosen this ancient Roman Empire
inspired phone for this apply dream project obviously in ancient Greece
inspired font would have made more sense but this was the next best thing I could
find not to mention I have made it more Greek per se which leads to my next
point
what you consider the basic typographic set as in the alphabet is very much
depending on where you are and what language are you reading in your
alphabet could look like this but it could also be this one or this one maybe
this one all of these sets come with their own different shapes
characteristics and rules if you like now obviously as a designer you can't
really be expected to be native to all these different types that's but just
keep these just keep these diversifying mindsets in your mind when you are
working think outside the westernized english-speaking box per se so you can
unlock it visually more interesting projects
hey what I have done is took some great letters that sort of reason that the
Latin alphabet that English speakers are used to can replace them in order to
create a brand new typographic composition now I recognize some might
say this is quote unquote wrong appropriating all these diverse
cultures and you know bingley firing them but I think if you take a step back
and look at the bigger picture you realize it reading and typography is a
constantly evolving ever growing concept and the rules are not really set in
stone I think what type ones was and what could it be in the future I think
as long as your composition makes sense to your target audience it should be
considered as good design
you
which leads us to the last point which is legibility the legibility is King is
the most important thing right it's basically the key point here if your
type work can be easily read it's just not good design this is true for any
graphic design project in general your audience have to be able to immediately
decode the message you're trying to communicate this is especially important
with type as we all know how to read and we are used to read words very quick and
there is a fine but distinctive line between illustration and graphic design
illustration is quite free and you are welcome to break some rules in the name
of artistic freedom but graphic design projects have to take certain boxes in
order to deem successful now sometimes it is quite hard because you want to
make a mark and create an impression right
you have to contain yourself you know resist the urge to over complicate
things and make sure your product per se is functional a good example of this in
my project is this Greek column inspired elements first I wanted these columns to
be very literal you know detailed Greek style columns to make a real impression
but the more I have spent on them the further I have pushed the design it just
sees being type and started to over complicate things so I have to go back
and simplify it in the name of legibility
and some of these are quite straightforward points that might sound
mundane but I truly believe if you keep these four pointers in mind your design
work will elevate to the higher level
okay so just to recap have your legal it is in place think of letters or shapes
explore the word and get outside of the English alphabet and keep everything
legible these are my four points
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you next time bye
you