story out of that
well this one dot coming up from our too much
samples eg dot t
he is looking at
new
report
from had age
now understand at ageism agassi and that there is not political in any way
they are looking at this they are basically doing the report
four madison avenue
who's buying white and who do we sell to you
a new of white paper from ad age mass influence
the journal has declared is over
and other words the age of a middle class which you sell to
is done
why they don't have money anymore
the madmen nineteen sixties americorps average families dominated the consumer
market has totally disappeared
this ad aged new wave of affluence study details
madison avenue has moved on
taking inflation into account at age goes on to explain the incomes of most
american workers have remained more less static since the nineteen seventies
this is not a political report
this is a report that they sickly says uh... to those people who want to make
you believe that you smell bad
and everything you do is wrong so you should buy crap
is put out for those people who are going to inject that notion into your
brains
while the income of the rich in the very rich has grown exponentially the top ten
percent of american households a trade journal ads now account for nearly half
of all consumer spending
in a disproportionate share that spending comes in the two er top tens
upper reaches simply put sums up at ages david hirsch min a small pluto chrissy
of wealthy elites drives a larger and larger shale of total consumer spending
and has outsized purchasing influence particularly category such as technology
financial services travel automotive up our own personal care
america as a whole
hasn't quite caught up with this reality of steep inequality american still quote
like to believe in an egalitarian ideal of affluence where everyone has an equal
shot at amassing a great fortune through dint of hard work in ingenuity
he points out that the odds of someone's worth amounting to one million dollars
have shrunk to one in twenty two as the very rich become even richer
they amass greater purchasing power creating an ng tube creasing leak on
straight a market for luxury goods and services as well as consumer goods over
all
you wonder
why the establishment in this country
doesn't care about the middle class
ad age has given you the answer
we don't need to sell to these people anymore
it's enough that they will buy
frnd
it's enough that they will buy
cigarettes
it's enough that they'll buy gas
and then everything else we shall in the celta directions that i was concerned
only want the monarchy
before the great recession madison had a at madison avenue conventional wisdom
put the great stock in the one hundred thousand two hundred thousand incumbent
demographic
it consuming universe populated largely by what men and women thirty five years
and older
these aspiration all households
could afford it taste of the good life their editors worthwhile advertising
target
targeting this one hundred thousand two hundred thousand cohort
the ad age report contends
no longer makes particularly good marketing sense
you understand what this says
they don't need you to be consumers anymore
so why in the world
with day care
if you've got a job
why in the world
would they care about your stagnant wages
the underclass in by that i mean eighty percent of us
no longer have the leverage
to get the plutocrats
to give a shit about us
that is the biggest problem we are facing in this country today
and because those plutocrats
also control our government
because they have more money to influence
the electoral process and the legislative process
we have
no
leverage with these people anymore
the