JENNY BROWN: With over 300 sessions at Next 2023,
it's understandable that you couldn't get to them all.
So if you didn't see Accelerate Cost Savings
with API Management, then stay tuned,
because here's the Rewind.
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Not only can you accelerate cost savings with your APIs,
but you can also improve the value you get out of your tech
spend by driving more innovation and security.
But this needs a shift in frame of mind
to looking at APIs as products, rather than simple connective
tissue or individual technology.
On the business side, ideally you
would be able to get your ideas into a product
and into the hands of your users as quickly as possible.
And APIs play an important role in that,
because that easy path isn't a straight line.
And from development and scaling costs
to security considerations and your margins,
that can get complicated quickly.
And for the primary cost drivers of development,
operational expenses and risk mitigation expenses,
we've found that there are three primary questions that are
top of mind for every customer.
Do we have the best infrastructure built to last?
Are we spending more or less on our technologies?
Are we confident our data and systems are secure?
And how do APIs fit into all this?
APIs power the majority of digital interactions
and provide an accessible way to address these questions
quickly.
And API management is designed to support you on that journey,
no matter what your business size or goals, for any use case
at any scale against every attack,
without having to have an entire team of security experts
and for every developer, even those who
prefer low or no code options.
And you can maximize the value of your offering with APIs
even further as they'll let you build faster,
do more with less, and bring peace of mind.
You can get your ideas into reality
faster with the recent introduction of Duet
AI in Apigee API Management.
You can access Duet AI using the Apigee
plugin available in Cloud Code, providing you
with an IDE experience that will help design, develop,
and test APIs.
Now you can go from an idea into a spec using a single prompt.
And while you're able to move faster,
you can also take advantage of fully managed runtime
with built-in controls, which will help standardize
on the technology that will be helpful for monitoring
and monetizing these APIs.
Not just building APIs but with our new product application
integration, you can also use these APIs
to connect to your Google Cloud or third party applications
without code.
And with flexible pricing models tailored for your use case,
you can also be sure you're avoiding overspending,
regardless of whether you're just in the evaluation stage,
not quite ready to commit, or if you
have a high volume of APIs and users
with more predictable costs.
And with the Looker Studio integration,
business and technology leaders will
be able to get insights on your usage
and analyze spend, resources, and revenue
with natural language questions or dashboards,
freeing up time and resources without compromising
data intelligence.
Security is top of mind for every customer.
And with this emphasis, developers
are being asked to do more with less.
You need advanced controls with machine learning models
built into the platform, like advanced API security
to detect API misconfigurations, bot attacks, and even business
logic attacks.
You can also act on them with guided recommendations.
When considered a product, APIs can help support your ability
to build for your users now and scale as needed into the future
without having to overextend your team or your resources.
If you'd like to see the full talk,
check out the link in the description,
and don't forget to subscribe to our YouTube channel
for more great Next Rewind content.
Thanks for watching.
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