- Four simple ways how to grow your e-commerce business
via email marketing this year.
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Hi, my name is Andriy the founder of Flowium,
email marketing agency as well as this YouTube channels.
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Okay, so let's start with the four,
actually, let's start with the first one.
But in this video we'll talk about four ways,
how to grow your business via email marketing.
So the first one, size does not matter.
What do I mean?
You need to build your mailing list.
But size it's not important
if you just look at the size of your list and nothing else.
Only engage size matters.
You can have, just to giving an examples,
so I have a one client and they have like 1 million
email subscribers, which is a lot.
And you think is like crazy amount of email subscribers.
However, only 100,000 engage, in other words,
it's like a 10th of that list is engaged,
and the other 900 is like cold subscribers.
So this is our job, either reengage at least
or surprise them.
The second tip is to segment your list.
So in the first step, you need to grow your list,
but do not focus on the size, focus on engagement,
but in the second tip, segment your list,
and segmentation will help was the engagement.
Because if you segment your list,
if you send the relevant emails,
people will be more willing to open your emails.
We have an entire podcast episode about segmentation,
it's a three easy ways how to segment your list.
So please listen, Alissa and Vira, our podcast hosts
explain in details how you can do it.
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Tip number three is to plan a hat
and streamline your campaigns.
Email marketing industry and e-commerce industry in general,
getting saturated and a lot of more and more
e-commerce businesses getting email marketing,
and competition is getting higher to get attention
of the customer.
So in the past, there were fewer marketing emails
in the person's inbox, your customer
or potential customer inbox.
Now they have more and more those kinds of emails.
So you need to plan out what you want to send,
when you want to send it and to which segment,
to which customer you want to send it.
So it requires planning,
and also streamlining your campaigns.
That's why we created Campaign Checklist.
We use this checklist internally for all of our clients.
You can download it for free today
and use it in your company.
But the goal is to plan out your campaigns ahead
and use a checklist so you don't make any mistakes.
Final tip is to layout and strategize your flows.
A lot of flows or automation, whatever system you use,
it's called different automation, drips, flows, sequences,
and so forth.
Doesn't matter which software you use,
we strongly suggest to plan out your automations
in one place.
It can be on a whiteboard.
It can be on the paper.
It can be in the Google Drawing.
It can be any as a flow chart, designer.
We internal we use mirror
and layout all of your flows automations
and list out all emails in each automation.
This way it will give you general idea of what you have,
and this will make your life easier,
and your team's life easier to update those automations
in the future, to add, to remove and so forth.
And so it will add transparency to your marketing team.
So those are four simple tips which will help
to grow your e-commerce business via email marketing.
If you have any additional questions,
please leave them below.
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