As a business owner you want your marketing to be drawing attention
building relationships and gaining you clients so just as it's important to attract the best
and the right clients you also need to be deterring the ones that aren't a fit for you
and your business in this video i'm going to show you how to identify the clients you don't want
to be attracting and how to weave this message into your marketing without offending anyone and
attract more of the clients you do want because after all your business isn't a one-size-fits-all
so why would you deliberately put people off working or buying from
you well it's a massive waste of your time and energy and resources
to be building relationships with people who aren't a good fit for you and it's
worth remembering in the words of doug kessler marketing can be a filter as well as a magnet
so how can you repel the clients you don't want but draw the ones that you do to you
know and understand who you do want to work with and who you don't so it's going to pay
you to understand who your ideal client is but also who isn't your ideal client
so how do you go about identifying your less than ideal clients
think about clients you've maybe had in the past those that were a bit troublesome and write down
what made them less than an ideal client for you but don't worry if you're just getting started or
you've not had any mismatched clients what you can do is take all the positives of your ideal client
and write down what those negatives are so for example if your ideal client is someone who pays
you on time the opposite would be someone who's always late and paying want someone
who turns up to their appointments on time well the opposite would be someone who is always late
want someone who's prepared to do the work well the opposite of that would be someone who's
looking for a magic wand so how on earth do you start to weave all this content all this wording
that will repel or deter your less than ideal client but still attract your ideal client to you
the key is always in your content so it's all about the type of content that you share
on social media it's how you engage on social media and within any of your automated content
and even your writing style on your website and of course there's how you say it
now a great place is your sales page so this is where you can include content that really does
shine a direct light on who your product or your service is for and ultimately
not for here's an example of a sales page that highlights who the course is for
but also not for so the copy could be something like this this course is ideal for you if
you've been in business longer than 12 months already had some success in gaining clients
you know your way around social media but know there's room for improvement
you've got the time and energy to commit to doing the work it will need to boost your business
and here's an example of copy for those that you might not want to attract so much this course is
not for you if you're looking for a done-for-you service if you're a new start-up business
if you're feeling burnt out and overwhelmed if you're expecting this course to be a magic wand
or if you're still drawn to bright shiny objects as a quick fix be honest
with your ideal client but also you're not the ideal client set boundaries set expectations
do you want another idea how to repel those less than ideal clients okay you've got it this is a
great way write a blog that explains clearly who you're not a fit for and why and also you don't
have to get really clever with the title for the blog either you can call it who i'm not a fit for
so when you know who you want to attract and who you want to repel well your marketing's
much more effective let me help you get more leads and clients remember to subscribe and
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