WEEK AND THURSDAY, A BOOST INTO THE 80’S FOLLOWED BY SOME RAIN AND COOLER TEMPERATURES.
AS WE HEAD INTO THE WEEKEND.
HAPPY VALENTINE’S, EVERYONE.
>>VIC MICOLUCCI: SO IT IS THE
DAY AFTER THE SUPER BOWL. A
LOT OF US ARE TIRED. BUT AS WE
WAKE UP, WE ARE GOING TO BE
THINKING ABOUT AND POTENTIALLY
REWATCHING SOME OF THOSE SUPER
BOWL COMMERCIALS. A NEW RECORD
WAS SET THIS YEAR FOR A 30ND
SPOT. COMMERCIAL BREAKS
AVERAGED OUT COSTING. 6 AND A
HALF MILLION DOLLARS. 6.5
MILLION DOLLARS. YOU HEARD ME
RIGHT? EXPENSIVE OR NOT. SOME
OF THEM WERE GOOD AND SOME
WERE JUST BAD. LET’S START
WITH THIS ONE FROM BMW BEING
DESCRIBED AS SUCCESSFUL.
>> IT TIME FOR SAYS AND I TO
RETIRE. YOU GO,
♪
>> I
♪ >> I ♪
>> I ♪ I THINK YOU YOU CAN USE A
LITTLE BIT. THE BMW. I ALL
ELECTRICITY IN ITS ULTIMATE
>>VIC MICOLUCCI: MIGHT MAKE
SOME PEOPLE WANT TO BUY A CAR
THERE. SO JOINING US THIS
MORNING TO BREAK DOWN THIS ONE
AS WELL AS OTHER WINDS AND
LOSSES. OUR FRIEND RENEE
DAIGLE WITH DAIGLE CREATIVE.
GOOD MORNING TO YOU, RENEE.
>> HOW ARE YOU? DO IT TOO IN
GREAT. DOING GREAT. I ALWAYS
LOOK FORWARD TO THIS SEGMENT
WITH YOU EVERY SINGLE YEAR. I
KNOW THAT WE’VE DONE IT. THERE
ARE CERTAINLY A, YOU KNOW, A
LOT OF CHANCES TAKEN WITH THE
SUPER BOWL ADS AND THAT’S HOW
WE SEE THE W’S AND THE ELS.
LET’S START WITH THE MW. WOULD
YOU THINK ABOUT THAT ONE?
>> I THOUGHT THEY DID A REALLY
GOOD JOB. SO MY CRITERIA FOR
PROS AND CONS ARE IS IT MORE
THAN INTER TOLL? IS IT
ENTERTAINING AND DOES IT HAVE
A MESSAGE THAT UNITES YOU AND
ELECTRIC CARS, THE AUTOMOTIVE
CATEGORY WAS THIS YEAR. THEY
WERE REALLY BACK AND ELECTRIC
DOMINATED AND I THOUGHT THEY
DID A WONDERFUL JOB. I MEAN,
THEY HAD SHORTS, NADER AND
SOME ARE HIGH. THEY HAD, YOU
KNOW, THEY HAVE THE
ELECTRICITY COMING OUT OF HIS
FINGERS. THERE’S NO DOUBT YOU
CONNECT THAT WITH THE ELECTRIC
CAR. SO I THOUGHT THEY
ENTERTAINING JOB AND IT WAS
MEMORABLE. BUT TRUTHFULLY, I
THOUGHT A LOT OF THE ELECTRIC
CAR PEOPLE DID WELL TO DID
REALLY WITH DOG. AND THERE
WERE A COUPLE GM DID WELL TO
YOU WITH DOCTOR ABLE, OF
COURSE. YEAH. IT ALSO HELPS
THE GAS PRICES ARE SO HIGH
RIGHT NOW. SO A LOT OF PEOPLE
ARE LOOKING TO THE ELECTRIC
FUTURE. WANT TO TALK ABOUT
THIS ONE BECAUSE I’VE NEVER
SEEN ANYTHING LIKE THIS. I
MEAN, THE COINBASE.
>>VIC MICOLUCCI: YOU WERE
TALKING ABOUT WHAT, 6.5
MILLION DOLLARS FOR A 30ND
SPOT. THIS WAS FOR A WE’RE
TALKING ABOUT WHAT?
>> 13 MILLION DOLLARS FOR FOR
THIS. THIS RIGHT HERE. WHAT DO
YOU THINK?
>> THOUGHT IT WAS REALLY MISS
B AND THAT THOUGHT IT WAS. AND
WHEN MAKING.
>> ANYTHING, YOU KNOW, WITH A
LOT YOU. BUT WHAT THEY GET YOU
KNOW, THEIR MARKET, YOU KNOW
THAT PEOPLE WHO ARE GOING TO
BUY BITCOIN ARE GOING TO
PEOPLE WHO ARE COINS CLICK ON
THAT.
>> AND OR SCAN IT. AND THEN
WHEN YOU STAND IT, YOU WENT
RIGHT TO THAT CRANE WHERE THEY
GAVE $15 AT THAT POINT AND
CHANCE TO WIN A LOT OF PRIZES.
THEY KNEW THEIR MARKET NOT TO
MENTION WITH EVERYBODY GOING
TO THEIR WEBSITE ALL THEIR IP
ADDRESSES WERE CAPTURED. SO
POINT CAN GO AHEAD AND WE
TARGET THEM ALL WITH AT
KNOWING IT.
>>VIC MICOLUCCI: JUST PEOPLE
INTERESTING THERE. LET’S TALK
ABOUT UBER EATS SUSAN UBER
EATS COMMERCIAL THAT A LOT OF
PEOPLE ARE TALKING ABOUT AS
WELL.
>> IT WAS DELIVERED WITH UBER
EATS. THAT MEAN I CAN EAT? SEE
IT.
♪
IT. ♪ >> IT’S A NIGHT.
>> I DON’T KNOW ABOUT THAT
ONE, RENEE, BUT WHAT DO YOU
THINK
>> I LIKED YOU KNOW, YOU’VE
GOT TO LET THE GUYS LIKE THAT
TO DIE I THOUGHT THEY DID A
GREAT JOB OF YOU’RE GOING TO
REMEMBER NOW THAT DOES THINGS
OTHER THAN SO THAT WASN’T
GREAT ON BRAND MESSAGING IN AN
ENTERTAINING WAY. AND OF
COURSE, WHEN I TURNED ON MY
COMPUTER AT ABOUT 10, I HAD
UBER EATS DISCOUNT WAITING FOR
ARE CUTTING THEIR.
>>VIC MICOLUCCI: OK, LET’S GET
TO THE MISSES BECAUSE THERE
ARE A LOT OF HITS. AND NOW
WE’VE GOT TO TALK ABOUT THE
MISSES. T-MOBILE DIDN’T SEEM
TO MAKE THE MARK.
>> YOU’VE GOT A FULL LIST NOT
USE IT. GOT BIG DREAMS
♪
♪
♪ ♪ >>VIC MICOLUCCI: ALL RIGHT. SO
MILEY AND DOLLY, NOT THE TEAM
FOR YOU.
>> I LIKE I LI AND ALI, I LOVE
DOLLY THINK. TOP OF IT.
>> YOU KNOW, I SEE WHAT THEY
WERE TRYING TO DO, BUT IT
SHOULD TOO MANY STEPS TO GET
THERE LIKE THE FIRST GO INTO
COMMERCIALS IN THE FIRST ONE.
YOU’RE GOING WHAT OUR WEST
WITH THE AND WHAT ARE THEY
DOING? AND BY THAT, I MEAN, IF
YOU HAVE TO TAKE THAT MANY
STEPS TO GET THERE, I DON’T
KNOW IF THAT’S WORTH YOUR
MONEY. CAN THINK ABOUT ALL THE
PRODUCTION COST AND THOSE LOT
>>VIC MICOLUCCI: HOW ARE THERE
AND SOME BIG NAME STARS AS
WELL. FINALLY, EACH TRADE.
LET’S TAKE A LOOK.
>> NICE SUITS, GUYS. GLENN,
RIGHT IN THE WORLD. NEED YOU
BACK. A RETIRED GREG. YOU KNOW
THIS. PEOPLE HAVE THEIR MONEY
JUST SITTING AROUND DOING
NOTHING. THAT’S BAD. THEY
SHOULDN’T DO THAT TO GETTING
CRUSHED BY INFLATION. WELL, I
FEEL FOR HIM AND TAKING
FINANCIAL ADVICE FROM MEMES.
OK, MY ONESIES.
>> EYES ON THE ROAD. NE.
CHAPTER AND INVESTING NOW FROM
MORGAN STANLEY. I MEAN, WHAT’S
NOT TO LIKE ABOUT A BABY
FLYING A HELICOPTER?
>> YEAH, THERE’S ALWAYS THAT
THAT’S SO THIS WAS KIND OF
REKINDLING AN OLD CAMPAIGN
THAT WAS FIRST STARTED 2000,
8. AND THEN WE LAST IN 2014
AND THAT’S THE WHOLE PROBLEM.
WE LAST SAW IN TROY N T FOR
TEEN. THINK ABOUT HOW MUCH HAS
HAPPENED THEN. AND SINCE YOU
HAD TO KIND OF CATCH UP WITH
THE STORY. TO BE FAIR, THEY
RELEASED KIND OF LIKE A TEASER
ON TOO. BUT I’M LIKE A HUGE
COMMERCIAL AND I DIDN’T SEE
IT. SO THINK ABOUT ALL THE
PEOPLE WHO DIDN’T. IT WAS JUST
ALSO A LITTLE PLAY HARD TO
CATCH UP WITH SURE.
>> SURE, CERTAINLY. SO, YOU
KNOW, EVERYTHING’S UP FOR
INTERPRETATION, BUT WE WE
APPRECIATE HAVING YOU ON A