Information alone is not enough it's using the right information at the right time to improve
your life I'm Chris I'd like to summarize a book Expert Secrets The Underground Playbook
For Finding Your Message Building A Tribe And Changing The World by Russell Brunson
you obviously need to keep putting out content but initially the content
isn't for your audience it's for you so that you can find your message
when your messages start to polarize and you've got that polarity then you'll find that people
may actually flock to you and some may pay for your message however on the flip side of that
when you start to get a group following you be aware there'll be some who aren't as keen on you
but remember your fans the people who actually agree with what you're saying they'll do anything
to help you and if you can help them justify their dreams overcome their failures and fears
and confirm their suspicions their true followers remember people don't buy logically
they buy based on emotion and then they follow in the purchase use logic to justify this
so move your audience to that emotional epiphany the point that they cross and
decide to take action every good story is built on three foundational elements character desire
and conflict think about the false beliefs that people have and how you can help them override
these false beliefs and often a story is a good way to tell that now this book has a method to
sell and if you've been to any property symposiums in which they try and get you to buy something
on the day and then they'll give you the holy grail to being a property investor you'll see
this selling tactic played out with expertise let me explain this method first
show there's a problem and then outline that you've got a tool that will actually help
them overcome this problem but all the pain and costs you had to go through to produce this tool
and show that this tool will make it easy for them and it will allow them to create things that they
desire mention that there's cheaper alternatives but when you then add your product with
other products that you can give them you stack them all together given a cost of each of these
participate with the audience by getting them to agree with you
it's imperative to keep getting them to say yes so that by the time you come to the hard sale
they've agreed with you so much they're just used to saying yes and following what you say
one way of doing this is you mention all the products and you say i had two choices
i could either go as cheap as possible trying to sell as many as possible or for you today i'm
going to bundle them all together and get you the to pay slightly more but for a higher investment
in yourself then add up all the costs of the things and ask the audience to uh say what do
you think it's worth and pause let them reflect on it then come in with a price that's about
10 of the total cost that the key is though to use the two principles of selling urgency and scarcity
and by constantly asking that yes question over and over they've told you yes a hundred times
they'll just say yes at the end try and get them to challenge their concept of disposable income
so for example if they're spending money and it isn't helping them let them readjust their mindset
to think okay spending money on things that will help them grow will and long-term fulfilment is a
good way to use your disposable income today you may want to just give them two choices
and this goal is to really try and make them think they're crazy not to invest in themselves today so
you could say the way i see it you've got two choices the first option is to do nothing do not
take this leap of faith this brilliant opportunity which is 100 risk-free the second is to make a
small investment today and compare all the value you'll get in return and how much your life will
improve and just give it a shot see if it works out if it doesn't you can get your money back
there's no risk the only risk you have got is losing stress and the only thing you could lose
is stress and headaches one of these principles is to have the 100 money-back guarantee
that way people will think they can invest and the fact is most people don't bother
requesting the money back even if they can
so getting people to actually give you money is a good way of making them accountable
for their own goals and at the end of the day we all want the same thing that's respect inclusion
and purpose and the key isn't actually about how much money you we can make
it's about how many lives that we can impact positively money after all is just a token way
of tracking this so I hope that you found that helpful
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