Hello everyone! The MBUX Hyperscreen reinvents how we interact with the car.
It’s stunning on the outside and super-intelligent on the inside,
it’s the nerve centre that connects everyone in the car
with the world inside and outside.
What you see behind is what makes this new level of user interaction so special.
All the functions and features – like charging, entertainment,
phone, navigation, social media, connectivity, massage, and so on
– are clearly visible and available, fully connected,
and adapted to one another – as well as to the user.
It’s part of the “Internet of Things” and combines super-computing power
with artificial intelligence to create a totally unique user experience.
Our goal was to create a UI that gives our customers
direct intelligent access to all the functions they need, in any given situation
– in other words: a customer-centric user interface.
It has more screens, is even more intuitive,
and fully integrates the front-seat passenger.
Its connectivity enables new forms of interactivity and individuality.
During development, we looked closely at what people need
and how they interact with the car – especially with an electric car.
It was important for us to create an interface
that shall not add distraction or complexity.
The result is the next level of fully intuitive user experience.
Have a look!
Life is full of great moments.
And now, all of these moments are at your fingertips.
More intuitive.
More accessible.
And more innovative than ever.
Thanks to a whole new in-car user experience.
The all-new MBUX Hyperscreen with “Zero Layer” function.
There’s a lot going on in there, right?
The Hyperscreen offers amazing functionality.
You have apps, vehicle functions, navigation,
climate control and entertainment. The list goes on.
We call it the “Zero Layer Principle”.
It brings all the apps and functions into a fluid, pro-active user interface.
It uses artificial intelligence to make sure the functions you need
in any situation are automatically there for you.
You have your own personal home screen
with everything you require at your fingertips.
That means less interaction, more convenience, based on intelligence.
You can activate the functions you need from one screen.
The all-important navigation map is always visible in the centre.
Beneath it are the controls for the phone and entertainment –
or the feature that suits the specific situation.
The system knows what you want and need, and you know what?
That’s why zero layer is based on emotional intelligence.
Why did we do it this way?
We’ve been analysing our customers’ feedback
since the launch of the first MBUX in 2018.
80% of the use cases are related to navigation, media and phone calls.
So, we have made these easy
to access through the so-called “Zero Layer”.
The system learns with AI and adds more individual functions
to the top level as required.
Or places them in the background if they are not being used.
In this “Zero Layer” of the Hyperscreen, MBUX also uses AI
to process datasets such as position, temperature and time.
In its continual data analysis, the intelligent MBUX may notice
that you’re on a long journey, or that you sometimes activate the massage feature
on certain routes, or at certain times of the day.
It simply offers a massage on the so-called “Zero Layer” on the main screen.
Its intelligence also assists you with route planning and charging
to help you get the most out of your electric mobility experience.
Lots of this innovation is focused very much on the driver.
But MBUX has something more for everyone in the car.
There are innovations for all passengers, but especially for the one in the front,
because the front-seat passenger has their own screen
incorporated into the MBUX Hyperscreen. We call it the Co-Driver Display.
The content on this screen does not interfere with any of the driver’s actions.
However, the passenger can help the driver with things like navigation, music settings or something else.
And they can also see all the relevant vehicle information.
And there’s even more in store for passengers.
There are entertainment services with market-specific features.
And the front-seat passenger can share content with anyone else in the car.
In some markets, it’s even possible to watch TV.
On one side, the passenger can watch videos while travelling
using the Bluetooth headphones, while on the other side,
the intelligent camera-based locking concept prevents the driver from looking
at the passenger display to avoid distraction.
And before you feel too sorry for the driver:
they get a pretty attractive view too,
albeit less distracting.
It has an exclusive EQ design and the same easy-to-use interface
as it was introduced with the Mercedes-Benz S-Class, together with augmented reality.
So, just to round this off:
The Hyperscreen is the natural progression of the MBUX,
taking it to the next level of sophistication and ease-of-use.
The principle of the “Zero Layer” is a completely new and super-intelligent way
of achieving seamless human-machine interaction.
And the innovative use cases enhance the EQ experience
for the driver and all the passengers.
It had never been about creating something bigger,
instead creating something innovative, valuable and intelligent for our customers.
We created specific screens,
with the perfect ratio of size and functionality,
to provide the greatest benefit to the user.
This is customer-centricity and digital thinking 2021!