- Just because a keyword gets a lot of traffic,
it doesn't mean it's worth going after.
Hey everyone, I'm Neil Patel,
and today I'm going to break down,
how not every keyword is worth pursuing an SEO and why.
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Going after keywords that are too competitive is a waste
of time, specially if you have a low domain authority.
Look, if you're going after keywords like credit cards
and your brand new site, your chance of ranking are slim
to none, you're going to spend all this time and effort
and money to try to get there,
and you're not going to get the results anytime soon.
You're better off going after keywords
that can provide quicker results,
and then once you're getting some rankings,
you're generating some traffic, some revenue,
then in the long run,
you can invest after those harder terms that take longer
to rank for.
Before I dive in with the tactics,
I've got a quick stop for you.
I get over 9 million visitors a month, but less than .1%,
not 1%, I'm saying .1% of those visitors,
ever become a customer.
High volume keywords don't mean much to go after
if they don't have the correct intent.
See, Google released a algorithm update a
while ago called RankBrain.
RankBrain is focused on finding out the user intent
and why people are searching for something,
and what they're looking for.
And they want to deliver the most relevant results.
It's not about going after keywords anymore.
It's about serving the user with their needs.
For example, if someone types in apple in Google,
Google knows if they're looking
for Apple the computer company or apple the food.
So if you want to rank, you need to solve people's problems
and not just stuff a ton of keywords anymore.
So how do you find out the right keywords to go after?
Well, step one, go to Uber suggests.
Step two, type in the keyword related to your industry.
Step three,
you'll see a report that loads on Ubersuggest
that just has overview on the traffic and some stars
of the keyword.
In the left hand navigation I want you to click
on the keyword Ideas report.
And when you click on the Keyword Ideas report,
you'll see a button
on the very right called Keywords I Can Rank For.
If you don't see it, that means you need a log in.
It's free to log in.
And once you log in, you can put in your domain name.
And when you put it in your domain name,
Ubersuggest will analyze your site and show you
that an appropriate list of keywords that you can target,
that you actually have a shot of ranking for
and the shorter timeframe versus waiting years
to get rankings for.
Now filter the base on the intent of what is relevant
to your proctor services that you're selling.
And what you'll find is Ubersuggest will break down
if a keyword is easy to rank for or hard to rank for.
Ideally target the ones that are the easiest to rank for,
because it'll show as your difficulty score.
Even though you have a list of all the keywords
that you can rank for, pick the ones
that are not just the most relevant to your business,
but pick the ones that have the lowest SEO difficulty score.
That means you'll be able to get the results faster.
That's what I want you to start doing.
Now the next thing I want you to do is that you go
to the Site Audit Report within Ubersuggest.
If you're starting off with SEO, it's not all about traffic,
it's all about ranking for the right keywords
that drive a results in the short run so
that you will have more money to invest
in more long-term marketing approaches.
But what you'll find with SEO is, even if you're going
after low competitive keywords in the short run,
you won't rank If your site is not buying up.
All those little things really matter.
With the Site Audit report, put in your URL,
it'll break down all the Errors, what you need to fix,
what's the most crucial, what is more suggested
and isn't as crucial, how fast your website's loading,
load speeds are really important factor
because more people are browsing your website
or pretty much the internet these days off
of mobile devices than they are on desktop devices.
So you really need to go and make sure
that you button up all of those errors.
And what's cool with the Ubersuggest audit report is,
it breaks out each and every single error in priority.
What I mean by that is the ones listed at the
top show you "hey, you need to fix these errors first
because they'll have the biggest impact
on your rankings and track."
And then you second, third, fourth.
So just knock them all down in order.
The last thing I want you to do is go create a project
within Ubersuggests.
So go to your dashboard, add a project, put in your URL,
and put in the keywords that you want to rank for,
and that you're targeting.
See, now that you have your keywords,
now that you figured out what topics you want to go after,
now that you optimize your work website,
you want to track your progress.
And this report here, we'll show your rankings
on both mobile and desktop devices,
and it'll tell you your rankings and multiple cities
or countries.
This is cool because you should see your rankings climb.
You know, at the beginning, maybe not week over week
or day over day, but in the long run, quarter over quarter,
you'll definitely see your rankings go up
and if you fast forward a little bit,
you'll start seeing your rankings go up to page one
and page two.
So that's what I would do if I were you,
and if you have any questions, just leave a con below,
we're always here to help.
If you just want my team to do all of this for you,
check out my ad agency, NPdigital, where we're here
to help you grow your traffic.
Thank you for watching, make sure you subscribe
to this channel, like the video, share it,
tell the people about it.
Thank you very much.