- In this video we're going to talk about
how to grow your business
using the wonderful power of LinkedIn.
Hey guys, I'm James Sinclair.
I'm a UK based business owner and entrepreneur.
We employ hundreds of people
across eleven different locations.
And we've used LinkedIn
to tremendous success in growing our business,
and I think it can help you too,
and you're going to find out how in this video.
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So Linking Inc., LinkedIn, is a fantastic platform
for growing your business in the marketing world right now.
And there's a number of reasons for that,
if you look at Facebook five years ago,
it had spectacular organic reach.
LinkedIn still has that.
I don't think it will be like that forever because
as the LinkedIn gods,
like the Facebook gods have decided,
they're making organic reach harder and harder
as the platforms get more and more popular.
But while the organic reach is there we need to use it.
How do we use it?
How do we build a following?
How do we get business using LinkedIn?
See most people look at LinkedIn
and what they do is they connect
with as many people as possible,
and then they go straight in,
they go straight in,
for what I call, sex on the first date.
They go in and they message someone
and say, hey, look, can we do business with you.
That just annoys people.
The process that I like to think of
is how can we pull business towards us,
rather than push for business towards us.
So, how do we pull business towards us?
Very, very simple.
How can we get people coming to us
saying, I want to buy from you,
I want to do business with you,
rather than you saying I want you to do business with me.
And the big word is content.
You've got to think of yourself as a TV channel,
as a radio station, as a newspaper.
Put great content out there
that's all around your expertise
in you business nation space.
After you've done that for a period,
people are going to come to you
and ask for work, to work with you.
Well this is really simple how we do this.
We can create the written word, we can create videos,
like we're doing right now.
And if you do it consistently,
you'll start building an audience of people
that know, like and trust you.
And you will stay front of mind
for things that you want to serve.
So here's a good thing you can do,
you can take a long form piece of content.
Maybe you've got a book or you've got an article
and you can chop that bit of content out
and put it onto LinkedIn.
So I've shared a chapter of one of my books on LinkedIn.
People have read that chapter
and then they've gotten in touch
and then they've said, "Can I have the rest of the book?"
and yeah, we've done that.
You can also get long form videos.
So maybe you've done a seminar that you've spoken at,
you can get that recorded
and chop-up the content and then distribute it.
Now over a period of time people are consuming that stuff
and then they are going to come to you,
and hopefully do business with you
because you've built this audience.
Let's think of some people
that have done this spectacularly well over the years.
I'd say the biggest people that have done this
is a company called Disney.
Don't know if you've heard of them,
but they put out all this great content,
and then because of that great content,
people want to buy from them.
They've done content before they've asked for the sale.
They don't even have to ask for the sale,
people want to buy the toys,
they want to go on holidays
to all of their expensive places,
because of the content they put out.
It's the method that I use
and it's really driven people to come to my seminars,
come to my academies, come to all of my business learning
because of the content I've put out on LinkedIn.
It's a massive opportunity right now.
Now here's another top tip that you can do,
think about becoming a LinkedIn Premium Member.
At the moment it's about fifty pounds,
which allows for you to connect with more and more people.
You connect with people
but rather than say, hey, why don't you buy from me?
When you connect with someone just say,
hey, I've put all this great content,
about stuff that you're interested in,
maybe you'd like to take a look at it.
That is so much better than asking for a sale.
You're asking to give content, to give information,
for free, allowing relationships to be built.
That's how I did it and I think it's a smart way of doing it
and I think that's how you could do it too.
Thanks for watching.
If you've loved this video why don't you come along
to one of my Business Growth Seminars.
Where you'll be able to see me live,
for free, teaching all the stuff we know about business.
I've put all the details of how you can come along to that
in a link in the description on the video
and I'd like to see you there!
Guys, if you've enjoyed this video,
make sure that you hit SUBSCRIBE by clicking here
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Or you can click here to watch the rest of our videos.
Leave some comments behind,
let us know how you are getting on, on LinkedIn,
or if you've got any ideas of how you can use LinkedIn
to grow your business,
so we can put it in one of our next videos.
See ya, bye-bye.