Today, we're going to talk about live streaming
and how you can use it to engage your audience
and grow your Youtube channel with a guy who
knows a lot about that up.
Coming up.
Hey guys, my name is Tim Schmoyer.
And this is Benji Travis from Video Influencers.
Hi.
Tell us real quick about your channel.
Yeah, Video Influencers, we're helping
you build your influence, income,
and impact with online videos.
We've got weekly interviews with people
like Tim Schmoyer and tips and trick videos every single week.
So that's what we do on our channel.
Yeah, there's a link to it in the description below.
You can go check them out, if you want.
You do a lot of live streaming.
Yeah.
And even like, what is this Dancember thing?
Dancember.
This is our annual livestream event.
So yes--
Just like 24 hour streaming.
24 hours.
We only do that once a year.
But yes I do use live streaming quite a bit
both on Facebook and YouTube.
So what can you teach these people
about one, why to use it, and two,
what differences does it make?
Well, the number one thing about live streaming
is the session time.
OK, like how long you can capture people's attention?
Right.
Like the viewing session.
The viewing session, OK.
And people are just watching for a lot longer
than the average video.
Secondly, platforms want that so they're really pushing it.
Like Facebook, for example, like how many times
you'll go to your Facebook feed and see
somebody's live session.
Right.
I get notifications on my phone about it.
Exactly.
I thought I disabled notifications.
It's like they're artificially pushing it in front of people
because again--
Hacked my phone.
Yeah, totally.
The platforms they want people to be using
live because it keeps them on their platform
longer, which is good for serving adds
and just in general for the website.
And then that's the other thing too.
The third thing would be engaging with your audience.
So like it's literally the best way
to engage because it's like a real time conversation,
and even if you can't engage with every single person,
the fact that you may reply to a comment or a question
is very powerful.
Especially live.
They're like, he saw that person in the chat room.
He probably sees myself too.
So very, very engaging.
And there's like an unknown element,
like, I don't know what's going to happen.
Like--
Totally.
Tim's kids could go crazy.
And they have gone crazy live before.
And then you stop the live stream.
And people are like, I saw that.
You couldn't edit that out.
So what difference does it make as far
as your audience development, the relationship
that you're building?
I know that you can get people to engage a lot better.
But does that do anything for them too?
Yeah.
I mean you know this is the thing.
Like with a regular video, you can leave a comment,
and they could reply back, right?
That's powerful.
OK, like what happened here.
Yeah, on Twitter, somebody could at reply you,
and you can reply back.
Again, very powerful, people really value that.
But when it's live, it's like a conversation.
So you are building a relationship with those people,
right?
Like and as many as you can keep up
with depending on how many comments you have.
And that is building not only the relationship,
but it's building trust.
And literally if you talked about the number one value
that an influencer has whether on YouTube, Facebook,
or any platform, it's the trust.
And there's nothing that beats live when it comes to that.
Yeah, I feel like we should have live streamed this conference.
Oh, totally.
Totally.
So how do you get people to your live stream in the first place?
How do you get them to know about it
and all that kind of stuff?
Well, you know this is a great thing like Facebook,
for example.
They are artificially putting it out there to people, right?
So you just simply go to your posting,
go to posts like a picture or video,
there's a little button that says, go live or live feed,
right?
That's really easy.
On YouTube, you actually have to go into the Hangouts area
and create a broadcast.
However, YouTube is going to be rolling out a mobile app soon.
I don't even know if I'm supposed
to be talking about it.
They announced it at VidCon.
Yeah, yeah.
So they are going to be doing that to everybody's channel,
right?
Definitely use it.
The second thing I will say about this on the how to do it
or how to get your people there--
How to get people there.
How to get your people there.
Especially for people that have no influence, right?
Facebook, on my personal Facebook,
my friends that are using live, so you
can use that just has a regular person,
their live broadcast is getting at the top of my feed.
So even if you have no influence yet for your channel whatever,
use it for your personal Facebook account
to start getting the word out there.
So and obviously you can actually
use hyperlink, right, or the URL to put it on to social media
and spread it that way as well.
Yeah, a couple of other things that I
do with my YouTube streams, guys, I
have a text messaging list, number one.
Where I get people, you can text the word VC Live
to the number 4 3 5 0 6.
And it doesn't cost you anything or them.
And you guys can join a text messaging list.
So I send out a mass text message.
I schedule it from when we go live, put
the YouTube or URL in there, and they can just join us.
That's one way you can do it.
You can email list.
You can promote it to your email list.
A third thing though that a lot of people don't do
is actually when you set up your live stream on YouTube
under the Advanced tab, there's an option about halfway
down on the left side that you can set your live stream
to be promoted across all other videos on your channel
either like an hour before, only when
you're live, two days before.
So let's say you set it to two days
before, everyone who's watching a video anywhere
on your channel at any time before two days before you go
live, they'll get like this little slide
out thing that says, like, hey this person's
got a live stream coming up.
And they can go then to your live stream
and click the Set Reminder button which
is very clear right there.
And then they'll get an email notification.
If they have desktop notifications enabled
for YouTube on like Chrome browser,
they'll get a notification.
And you can notify people that way right when you go live.
And you can kind of build that momentum across
by using like all of your other videos
to kind of like promotion for it.
If you want to know more about that,
I'll put a link in the description
below that will teach you guys more about how that works.
But if you also want to learn more about these guys,
where would you go find out about Dancember
with [INAUDIBLE]?
Well Dancember happens on December 16th
and 17th of this year, right?
But just type in Dancember.com, all the information is there.
But if you want more information about myself or my channel,
Video Influencers, just go to YouTube.com/videoinfluencers.
Check it out.
And if this is your first time here,
we'd love to have you subscribe because this channel is
all about helping you guys grow your Youtube audience so you
can spread a message that reaches people and changes
their lives.
If you have any other thoughts and ideas
that you want to share about this also, comment below.
Learn from each other.
I always learn from you guys.
You guys are awesome.
This community is great.
So you've got to go check them out.
Subscribe, and we'll see you guys again next Thursday
for another YouTube training video.
See you then.
Bye.