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>> Hello, welcome to theCUBE special presentation
live performance here in our Palo Alto studios.
I'm John for your host of theCUBE with Dave Vellante
CubeCo supercloud22 is our inaugural event,
it's kind of a pilot event where we're going to go out
and explore the hot trend called Supercloud
which came out of genesis of multiple observations
of theCUBE's performances out across the events,
re:Invent, VMware Explore, VW World, previously,
a lot of different events,
we've been identifying this trend.
Dave, we've been looking at supercloud for quite some time
and it's been interesting.
>> Yeah, so the premise behind super cloud, John,
is it goes, the roots go back to 2013 and 2014
where at that time we observed, and our model showed
that the economics of cloud services
were going to look more like software economics
as opposed to professional services
which had diseconomies of scale at volume.
And two things came out of that,
one is Amazon turned the data center into an API,
so that meant that increasingly products and services
were going to be delivered through programmability
as opposed to boxes and appliances.
And the second thing was data,
that data was going to be created in the cloud
and ecosystems were going to form around that data
with industry specific opportunities to allow companies
to compete and thrive in that new ecosystem.
Now, fast forward to 2021,
you now had four hyperscale clouds, in addition to AWS,
you had GCP, of course Azure and Alibaba,
and they were spending hundreds of billions of dollars
on CapEx every year.
And what we saw was that,
companies were actually building services
within those clouds,
hiding the underlying complexity of the perimeters
but then increasingly building abstraction layers
across clouds.
And it was not only technology companies,
it was industry participants
and so we began to define this term multi-cloud
or supercloud,
what's different from traditional multi-cloud,
which is really a symptom of multi-vendor
and then understand some of the examples.
And that's why we started Supercloud 22,
to really open it up to the industry and get greater input.
>> It's interesting, you know, when we were riffing on this,
we saw this early a couple years ago,
you and I were talking about this on theCUBE,
but at re:Invent was really kind of, when we kind of,
put it together and said,
"You know, something special's happening here."
We saw the structural change of cloud with AWS
and the hyperscalers and all that change over
and everyone got great benefits
and with the goodness from being in a native cloud.
But there was something structurally changing,
and when we called it Supercloud,
some people came out of the woodwork, you know,
and challenged us.
Charles Fitzgerald was one of the persons
who kind of called us out and said, "Hey, you know,
this is really not real or it could be real,"
but that made us think let's not go out
and spend eight months and research it,
let's put it out in the open.
So the premise of this event today
is to start the discussion in the open
and we're going to talk to the best names in tech,
some of the biggest companies and startups
that are kind of in the new structural change,
this is going to be super important,
so really important that we include everybody.
>> Yeah and there are a number of founding participants,
certainly the likes of VMware and many many others
that are joining us today to help us advance the thinking
and the future of cloud.
>> It's interesting, you look at the names on there,
you have all the big players, HashCore, VMware,
you even have Oracle participating
in the ecosystem portion and then brings it all together.
But it's about operations it seems Dave,
that the trend we're going to see here, I think today,
when we hear the voices of the community is,
developers are winning, we see the open sources booming.
It's the option security, seems to be leveling up
and that's going to be a big focus of what is Supercloud.
>> I think every layer of the stack that has implications
for super cloud, as well as ecosystems,
and as I said before,
not just traditional technology companies,
any company can really be a Supercloud company.
>> Well, we've got a great day, we've got a great lineup,
we're going to be live here in the studio
bringing you the presentation, we're streaming it virtually.
Again, this is a pilot event just to kick it off
with all the best names in tech
and they're going to weigh in on Supercloud.
And Dave, I have to ask you before we get started,
is there anything that jumps out at you, that surprised you
from all the the hubbub around Supercloud
and the momentum that it has?
I mean, Gartner just endorsed it on SiliconANGLE today,
We got a published article there, siliconangle.com,
so what are the big surprises that you see?
>> I wouldn't say it was a surprise,
but it's very clear that the ecosystem and the community
believe that there's something new brewing beyond IaaS,
beyond PaaS and beyond traditional SaaS
and we chose to call it Supercloud.
>> Well, Supercloud, we're going to unpack it,
we're going to discuss it, we're going to debate it,
we're going to put it out in the open.
Again, this is theCube's ethos
and we're going to start the day kicking off right here
with our first keynote presentation from Vittorio at VMware
so stay with us for more live coverage.
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