Hey, guys.
My name is Tim Schmoyer, and it's Thursday.
Time to do some YouTube Q&A with you guys.
David Stoll wrote and asked this,
what exactly is the difference between Playback Locations
and Traffic Sources?
Great question David.
I want to help clear up the confusion
for you here a little bit.
And for the rest of you guys who maybe are already
familiar with this in YouTube Analytics,
I want to give you a pro tip for taking
your use of these statistics to the next level
and developing your audiences.
So first of all, let's answer the question.
If you go to your YouTube Analytics, in left sidebar,
you see these two options.
One is for Traffic Sources, and one is for playback locations.
Essentially, what it comes down to is
Playback Locations is where people
are watching your videos, and Traffic Sources
is how people are discovering your videos.
So are people finding you through search results?
Are they finding you through related videos on YouTube?
Or maybe they're finding you from an external website
is outside of Google.
You can see all that and more under your traffic sources,
and even dig in a little bit, say, well if people are finding
me on an external website, which website are they finding on,
and which websites are sending the most traffic to my videos?
But once they actually find your videos,
then you can find out where they're actually watching them
by looking at playback locations.
And this is the location where the actual video
playback occurs, so that it's probably, most commonly,
the YouTube Watch page, which is the videos page
right on YouTube with all the other videos, the ads,
the comments below.
That's the watch page.
But it could also be like an embedded view.
Maybe someone watched it, embedded it
into Facebook, or into another website, or on Twitter.
Or maybe there's an external app that people are using
to watch your videos also.
There's a lot of different playback locations
that could exist.
So the two together could help you
discover how people are finding your videos,
and then where they are watching them.
One great use of this might be to discover what website
has embedded your video and is sending you
like a lot of traffic.
And then you can reach out to that website and say hey,
thank you so much for sharing my video.
Really appreciate it.
And maybe you can start a long term relationship with them.
They're like, thank you so much for reaching out.
We love your stuff.
And then you can maybe send them other future videos
that they will embed for you, and share for you.
It's way easier to build relationships
with websites and people who are already sharing your videos as
opposed to going cold turkey and be like,
you don't know who I am.
But here's my videos, and maybe you'd want to share them.
I have a tip I want to share with you guys
about how you can use this data on some very practical levels.
But first of all, I want to thank
this month's sponsor here, video creators, famebit.com.
Guys, if you want to make more money on your YouTube channel
by doing brand deals, by finding companies
who will pay you to talk about their products
and services inside your videos, FameBit
is definitely the place to go.
You can just browse through their entire marketplace
of brands and companies that are there.
Pick one that fits you, and your personality, and your audience,
and your channel.
Send the proposal to them.
Land that brand deal, make that video, and get paid to
do what you love.
Check them out.
Link it to them is in the description below this video.
You can easily click it and go over there, check it out.
You do need 1,000 subscribers or more.
So if that's you, definitely click that link
and go check out famebit.com.
One quick little pro tip for you guys
is at the very top of the pace of Traffic Sources,
there's a little box there that says,
Show subscriber views only.
And if you check that box, the page
will update to reflect traffic sources from only
your YouTube subscribers.
And this is helpful to know how your subscribers are actually
engaging with your content, how they're discovering you,
how they're finding you.
And it lets you separate your overall data
from just your subscriber data.
And most valuable use of that data for me
is to see when you guys, as my subscribers,
are most engaged with my content as you can see here
on this graph, the ups and downs of when you guys actually
watch my content is drastic.
And also, it shows me that most of you guys
are finding my content through the YouTube Guide, which
is helpful for me to know where to invest in most of my energy
and efforts into promoting my videos.
And since it's The Guide, you guys
are finding it just fine on your own.
But you should, because you're YouTubers, right?
You know how all that works.
So hopefully, that clears that up for you a little bit David.
I would love to hear from the rest of you
guys in the comments below.
How do you use your Playback Locations
and your Traffic Sources analytics
to help you craft better content and know maybe better when
they're published, or whatever.
How do you that data?
Definitely would love to hear from you guys in the comments
below, share with you some of my ideas.
And I'd love to hear some of yours.
If this is your first time here guys,
I'd love to have you subscribe.
Every Thursday we do some YouTube Q&A just
like this to help you guys out with the audiences
that you're growing and the YouTube channels that you're
developing.
Also, on Tuesday, we do some YouTube news
where we look at all the updates and changes happening
with this platform, talk about what
it means for us as creators, and then every Wednesday,
give you guys some YouTube tips, ideas, suggestions, advice,
things like that.
Guys, I do all this, because I really
believe that a lot of you guys have
messages that need to spread that the world needs to hear.
And I will do everything I can to help you
guys grow your channels and your YouTube audiences
so that the people who need to hear you and find you can
simply here you and find you, and hopefully have their lives
be changed by the message that you are spreading.
So thank you guys so much for letting me be a part of that.
Subscribe, and I'll see you guys again next week.