Welcome back
to Good Day Stateline,
we are on the brink of back to school
and we want to make it easier than ever before.
Tonight, we're getting some help from
Erina, hers, the chief business officer of Shift.
Hey, Rina.
Hi. Good morning.
Yeah, so you got a lot happening as we roll into back to school
and honestly kind of new for Shipt right now.
We we try and make sure we're
taking care of our customers through all the seasons
and back to school is a big one.
It's a stressful time, a year, a lot of routines changing.
So we're excited to be leaning in this year with you.
Yeah, absolutely.
So you actually have an ultimate school shopping guide.
A guide is always helpful.
Tell us what we're going to find in this guide.
Absolutely.
Well, I'll start with we're seeing a lot of people
start their back to school.
That's called shopping super early this year.
In fact, a third of our customers have already started
on that journey in the month of July.
But in our ultimate school guide,
we went out and surveyed 2000 parents, teachers, caregivers
and kids heading back to college.
Just to understand what are the biggest trends?
What are the biggest and hottest items for this season
to make sure you're ready to head back to school
and back to campus and surprise are not a surprise.
The top items were pens and pencils,
so we know we all need pens and pencils.
But teachers came back and told us
that students are running out of these key items
pretty early and
pretty early onto the journey of the school year.
So our tip
this year is not only to buy them
and buy them early, but stock up.
So you're ready to get through all the way
through the school year, whether that's May, June or July.
And, you know, this is probably the first back to school
we've had in this full force, you know, in a while.
And it's also the first back to school
we've had
with all of these kind of supply and demand chain problems.
So it is the first time we're all looking at this like,
oh, wait,
maybe we do need to make sure
we have enough in the beginning of the year to get to the end
because we don't know what's happening.
Right.
And that's that's another reason people are shopping early.
They want the inventory.
There's a lot of great deals out there right now
and an unprecedented supply chain in the country.
Yeah, we want to be prepared
and so it's pretty awesome that Shipt can help us do that.
Now the question then remains what kind of stores
does Shipt help us through?
Absolutely.
So we have a great array of stores that support you
through back to school and back to college in your market.
We've got Target Bed, Bath and Beyond, the Office Depot,
CVS, Walgreens, all those big national brands
right in your backyard. We've also got Myer.
It's a great place to pick up all those back to school
and back to college items.
And if it's okay to do you going to
rattle off a couple items that pop on a list?
So this year it's glue sticks, five star
notebooks, Crayola crayons, some of those core basics.
But 80% of parents are picking up a brand new backpack
this year,
making sure, as you said, we're reemerging into the world.
Just got a fresh new look on your back on trend
in the right size as you head back to school, back to college.
And then for those heading to college,
we surveyed you
and you said nine out of ten of you
were about to pick up a new tablet
as you head back to college.
And about 50% are buying a new mini fridge.
So parents, you're sending your kids to college
and you're buying them a mini fridge.
Do me a favor and buy them a shipped membership.
So when they say they're stocking their fridge,
it's what,
fruits and vegetables versus
what they might be wanting to put in it themselves.
You know how jealous I am talking about this,
thinking about college, like, I mean, it would have been cool
if I could have some sort of delivery service
when I was in any other time of my life.
But in college.
Come on, I'm so jealous of it.
Absolutely.
The world has changed for the better, right?
Everything's easier and more convenient.
All right,
so how do we get our hands on the ability
to have all these awesome deliveries and pick up services?
Absolutely.
Head over to ship dot com or download the Shipt app
and I have a special treat for you.
If you've never used Shipt before for your first order
type in promo code, get shipped.
g-e-t-s-h-i-p-t..
And that first deliveries on us.
Oh, okay.
That does not sound like a bad idea.
Thank you so much for joining us tonight.
Absolutely. Thanks for having me.
We'll be right back with more Good Day Stateline.