An acceptance to record.
Welcome, thank you for joining our show today. Today, we're going to be talking about how to
maximize your settlement in any case. Today, we have with us Mr. Michael Morse, his the founder of
Mike Morse Law Firm, the largest personal injury law firm in Michigan since the firm was founded in
1995, Michael Morse law firm has grown to 150 employees and served over 25,000 clients and
collected more than one billion for victims of auto, truck and motorcycle accidents. Michael have
received many awards and accolades, such as Super Lawyer's, Top Rated Lawyer, and many more.
Let's welcome, Mr. Michael to the show, how are you doing, Mr. Michael? I'm great. How are you?
Good, good, good. So have you been in Michigan all your life or you was born and raised there? Born and
raised in Michigan, and I went to the University of Arizona for four years for college but went right
back to Detroit where I did my law school career. Great I have been to Detroit a few times before I
stayed at the MGM, a really nice place. So tell us, how did it get started in your journey to becoming an
attorney? So my dad was an attorney. I grew up living in a household with an attorney and he loved
it. And he gave us a nice life. And he talked great about his clients and the judges. And we saw the
passion. And it made me want to be a lawyer and pretty much the only job I really ever wanted and
and pursued. And that's kind of that's kind of how it all began. Okay, so and you're doing that in your
journey of becoming an attorney and you became one of the top attorneys, how did you accomplish
that? What was the obstacles that were in your way and what great achievements did you make along
the way? Well, that's a very lengthy question. I wrote a book recently that on my entire journey
called Fireproof and it's available on Amazon and everywhere else you can buy books these days.
And that kind of takes you through my journey.
There's been lots of bad things that happen, lots of things I've had to overcome.
I've been a lawyer 28 plus years. So it's it's a long story it's a long journey. But excuse me. But,
you know, I started off with nothing and became the largest personal injury lawyer in Michigan.
We settle 150 and 160 million dollars worth of cases every year and have 150 plus employees.
So it's been quite a ride we've had my office building has burned down. I've been fired from
I've had I've had my largest referral source. We used to send me cases
stopped in the middle of the night. So the book takes you through lots of
problems and lots of issues and how we dealt with it and we came up with a five-step model to
help lawyers and other businesses predict better and become profitable. And it's number one
bestseller in like 10 different categories in Amazon right now just came out this
year. So I'm pretty proud of that and been a pretty wild, pretty wild year. Oh, wow. I can make
it imagine for a lot of us, and especially you having your book coming out this year as well.
So how did you get your passion for helping people? So when you kind of figure out, I guess,
the remedy, if you will. What made you want to kind of share that information with others?
I felt like it was time. I felt like you know after 28 years of running a practice, we came up
with some secret sources that we wanted to share some my COO John Nachazel and I wanted to share
it. And so we did. And it's being well received. And a side business has actually come out of the book
because law firms around the country are calling us, as well as other businesses,
to coach them and try to get up to speed faster than if they tried to implement
it themselves. So we now have over 12 firms that we are helping around this country,
better get more predictable, more profitable. And it's it's it's been fun.
So you specialize in personal injury. What are some of the cases
that you encounter? We we hear so much of these crazy stories, but do you have any
case in particular that kind of stands out to you even to this day after 28 plus years in practice?
Well, you know, I've helped over 25,000 clients, we've collected over a billion dollars,
there's hundreds of amazing stories from my clients. One story that does stick out is a man
named Jesus Moreno, who was riding his motorcycle lawfully on the streets of Detroit and a
bus that was a bus that was driven by a incompetent bus driver who was not paying
attention, who had a history of texting and videotaping while driving a city bus, ran a red light.
And ran over my client's head and hand, he lost his dominant hand, he had a massive brain injury.
He was not even 30 years old, full time, fully employed as a graphic artist and
you know, he had a really horrific recovery. They ended up cutting off his hand
and his brain injury treatment and he survived. He's positive, he's loving. He got married a couple
of months ago and I went to his wedding. And he's one of the most wonderful people I know. And I call
him, you know, it's I'm proud to call him a good friend. And we we were able to get him justice
and compensation that he's able to help other people and do other great things, and that we
actually made a commercial with Jesus. We ran it on the Super Bowl a couple of years ago
that if any of your listeners want to check it out, it's on my YouTube page, Mike Morse Law Firm
after YouTube. And they can find that under the commercial section. And it's a 60-second spot every
time I see it. It brings tears to my eyes. I well up. And it's just a wonderful story.
Wow, that story is definitely amazing, man, so what do we need to do after they've been
in the accident, what like the first thing that they should do after an accident has occurred?
Well, they should get the medical treatment they need.
If they're able to, they should gather information at the scene of the accident, but sometimes they're
not able to depending on how injured they are. You need to know who caused the accident
the insurance make pictures do all that stuff or have somebody do it for you. But in Michigan at
lleast, and I think across this country, you need to document your pain, the suffering you went
through, any injuries you have by going to medical doctors, chiropractors, physical therapists, hospital.
So those are some of the important things. Right. So what is the most important thing of
hiring a personal injury attorney and why is that needed?
Well, you want someone with experience for take over cases from. For people who had the wrong
lawyer because a lawyer didn't specialize, didn't have experience, didn't know what they were doing,
trying to just make a quick buck. And so, like our firm, you know we we
don't need the next case. I mean, we can wait out until we get the right amount of money.
Certain lawyers will try to settle it short, settle it cheap just to make that fee and move out and not
care about their client, we don't do that. So you need to find a law firm that's established that's
been around a long time, that has a good reputation, that has a very good rating on Google.
And it's just it's everything in these cases. You need to have the right firm representing you. Absolutely,
how long does it normally take to settle a case on an average, which I know all cases are created
different. So the average is a year and a half. A year and a half. So one can expect at least
settle case a year and a half after going through treatment if that's needed and so on and so forth.
Yes. The question is that I have now, because I've read a little bit about it, the project
you have project on backpack. Can you tell us a little bit more about that? Sure, project backpack
that I started 7 years ago. We started with one little school. We gave away 400 backpacks
full of supplies to elementary kids in Detroit. And it wore my heart so much that the next year we
gave one to every single Detroiter K-5, 25,000 backpacks. And every year we've gone up.
I think this year we did about 32,000. We've given away over 170,000 backpacks full of supplies.
We do it every year. It's it's the most fun thing that I do in the year. Giving back wise and
the kids appreciate it. Their parents appreciate it. We get really good feedback from the teachers
and the principals and it's it's great. And I have actually some friends in other cities right
now other than Detroit who are starting to do it. I have a friend in Atlanta, in Alabama, southern
Alabama, who is doing it for their for the kids down there. A great law firm, Andy Citron is his name
and he's he's giving away 1,300 or 1,500 backpacks in January to the kids down there, and he's looking
to expand. So it makes me feel really good that not only are we able to do this in Detroit,
but that it's catching on in other parts of the country. And that makes me really happy and proud.
And that's awesome. That is a really awesome. So you've really grown a lot on social
media. How did you grow your law firm on the social media platforms? What was your strategy?
Strategy was provide really good content to the to the viewers and the listeners and make it fun
and make it engaging not boring. It's one of our things that we talk about in the book.
We try to make our ads and our marketing and even social media the opposite of what
our competitors do, the opposite of what a typical boring lawyer does. And I wanted to be
anything but boring and typical. I wanted to be the the Cherry Garcia instead of the vanilla and. And
people seem to like it and people seem to engage. And I get emails and texts and
messages every day about my ads and about my mom who's in my ads and my dog who's in my ads.
Wow. It's it's it's fun because I really don't think that most lawyers who are on TV
or who have a decent social media presence get a lot of positive feedback, and we do. That's really
good, especially in that particular specialized legal profession in my they get all these bad
reps. So to have a platform that shows positivity is actually really good is actually
really great. What are the common mistakes that people make? Mainly
clients and the personal injury lawsuit, like one of one of those common mistakes that they make.
Well, if they hire the right law firm, one of the common mistakes or if they
don't listen to their lawyers advice, they don't listen to the medical advice,
they just kind of go out and do what they want to do and don't listen to the professionals. So that's
important, and the other one is you've got to be honest with your lawyer, you know when I have
clients who don't tell the truth. Absolutely. That's that's a problem because we can't
represent them that way. So no telling the truth and following the good legal advice,
good medical advice, I think are the most important ones I can think of right now.
Great! So tell us more about how we can find your information on YouTube, Facebook, and all those
other social media platforms and learn more about the things that you're doing in your community.
Well, hopefully you'll put them in your show notes. Absolutely.
My website is 855mikewins.com. They can email me at mike@855mikewins.com.
My YouTube is youtube.com/mikemorselawfirm, Twitter and all that good stuff
is at 855mikewins. They'll be able to find me and they can go out and check out the book
Fireproof on Amazon, which hopefully they will enjoy. And, you know, I'd love them to connect
with me and subscribe and comment and engage with us. Thank you very much,
Mr. Michael Morse, for joining us. Thank you for having us. And join us next time on Blueprint.