THE
THE SPENT
THE SPENT THIRTY YEARS SINCE NIKE FIRST CHALLENGE JUST TO
JUST DO IT NOW A CAMPAIGN
SHOWS HIT HAS A LOT TO DO
WITH STANDING FOR SOMETHING
AND AD SHOWS FORMER NFL
QUARTERBACK COLLIN CABINET
WITH THE MESSAGE BELIEVE AND
SOMETHING EVEN IF IT MEANS4@
SACRIFICING EVERYTHING APP
ARE NECK IS NO FOR STARTED
THE BOOM IT TO TAKEN4@ ME
DURING THE NATIONAL ANTHEM IN
ORDER TO RAISE AWARENESS FOR
INE4@QUALITY WE WANT TO KNOW
WHAT YOU T4@HINK ABOUT
THE CHOICE DO YOU THINK
CABINET WAS A STRONG CHOICE
INSPIRATIONAL EVEN OR ARE YOU
DISAPPOINTED AND NIKE'S MOVE4@
YOU CAN WAY AND AT WBIR DOT
COM VOTE4@ OR IN THE WBIR APP
LA YOU VOTE WE WANT TO TALK
ABOUT THE IDEA BEHIND
THE CAMPAIGN ITSELF4@ AND WE
HAVE PR EXPERT MICHAEL IN
HERE TO AWAY AND WITH HIS
THOUGHTS ARE LETS WANT YOUR4@
INITIAL REACTION WHEN YOU SEE
AND HEAR ABOUT THE AT. WELL
MY INITIAL4@4@ REACTION MOVE SS
THE COMPANY DID NOT GIVE UP
EVERYTHING PEOPLE GO TO WAR
GIVE OF THEIR LIVES THEY GIVE
UP EVERYTHING HE GIVE A JOB
THE SIDE THE ONE THING I
THINK I FELT STRONGLY ABOUT
FROM MIKE HIS POINT OF VIEW
NOTHING HALF NOTHING THAT4@
HAPPENED INCLUDING THEIR
STOCK LOSING THREE POINT
SEVEN FIVE BILLION DOLLARS IN
VALUE4@ NOTHING THAT HAPPEN TO
THE SURPRISE NIKE AND I DON'T
LIKE A LOT WILL SURPRISE THEM
AT THE SOME FULL4@. I THINK
THIS WAS AN EXTREMELY WELL
THOUGHT OUT CALCULATED
DECISION BY THEM WITH
THE PEOPLE LATER THEIR TARGET
CUSTOMERS4@ IS BIG AN ISSUES IT
IS WITH PEOPLE THAT ARE MORE
INTO POLITICS LAPTOP MORE
SHORT TERM LONG4@ TERM IMPACT
AND A MOMENT OUT BUT ALSO
WANNA TAKE A LOOK AT A LOT OF
THAT4@ COMMENTS WE RECEIVED OUR
FACEBOOK PAGE JUST TODAY AND
AS YOU CAN SEE VERY
CONTROVERSIAL AMONG4@
CONTROVERSIAL AMONG4@ THE COMMENTS THAT YOU WAS
POSTED THROUGHOUT THE DAY4@ WE@
H4@AVE RICHARD SAYING THIS
YOUNG MAN LOST HIS JOB THAT
HE SPOKE OUT ABOUT DREW
ATTENTION TO INJUSTICE THAT
IS PENCE FOR TO PREVALENT IN
OUR SOCIETY PROBLEM NIKE FOR4@
DOING THE RIGHT THING THAT
WAS RICHARD THE CHILE
DISAGREE SCHOOL SACRIFICING
EVERYTHING HE HASN'T LAID4@
DOWN A SLIGHT WERE HIS CAUSE
THE SHIPPING ON THE NIGHT TO
AT THE THOUSANDS UPON
THOUSANDS THAT DID SACRIFICE
EVERYTHING FOR THAT FLAG. HE
ALSO AND LASTLY NOT WHETHER
YOU AGREE OR4@ DISAGREE WITH
4@ THIS PLATFORM MAKES NO
DIFFERE4@NCE THE MESSAGE BEHIND
THE AT IS TIME WAS SOMETHING
THAT4@ WE SHOULD BE TEACHING
OUR KIDS SHOULD STAND UP FOR
WHAT THEY BELIEVE AND4@4@ NO
MATTER WHAT. SO LET'S TALK
ABOUT NIGHT PIECE APPROACH
WITH THIS WHY EVEN WADE INTO
THIS CONTROVERSIAL HAVE A
VERY TARGET AUDIENCE AT
THEREAFTER IN LIP A LOT OF
THE ATHLETES TO DO
ENDORSEMENTS BECAUSE THAT
DRIVES SALES AND SUPPORT
AMONG YOUNGER PEOPLE SO THEM
INTO CALCULATED DECISION A
LOT4@ OF PEOPLE THAT OF CONDEMN
THE NFL AND A LOT OF PEOPLE
HAVE CONDEMNED CAMP ARE NECK
FOR WHAT HE'S DONE FOR
STARTING THIS ENTIRE4@ PROTESTS
MOVING WE'VE HEARD ALMOST NO
PUSHBACK FROM OTHER ATHLETES4@
OTHER ATHLETES PRIMARILY BEEN
SUPPORTED THE SOLE SUPPORTER
OF WITH THERE'S A LOT OF
SUPPORT HIM A CORE AUDIENCE4@
NIKE IS AFTER I DON'T SEE
THAT4@ HUGE DEAL IF YOU LOO4@K
ONLINE AT NIKE'S FUTURE
STRATEGY WHAT THEY TARGET
RIGHT NOW OR ALL4@ WOMEN
RUNNERS AND YOUNG ATHLETES
KIDS THEY GET AND4@ ATHLETICS
AND THE ATHLETES4@ THOSE PEOPLE
ADMIRE AND STUDY AND WANT TO
EMULATE CONTINUE THE SUPPORT
NIKE. I4@ THINK IN THE LONG RUN
THIS PASSES BUT WE HAD AT
LEAST BEFORE THAT THE REALLY
UPSET4@ PEOPLE WERE FORGIVEN
THERE WAS A TIME MOHAMAD4@ ALI
WAS HATED THIS COUNTRY
BEC4@AUSE4@ HE REFUSED TO GO TO
THE DRAFT YOUNG SOME FAMOUSLY
VIETNAM'S AND4@ OTHER GOING TO
ME VIETNAMESE MOM HIT UP AN
AMERICAN ICON. IT'S DIFFICULT
TO FIND SOMEBODY THOSE IN
PRAISE MUHAMMAD ALI WHETHER
NOT THAT HAPPENS WITH CABINET
EVENTUALLY. I DON'T KNOW BUT
I THINK NIKE IS TAKING A VERY
CALCULATED4@ RISK A MAY LOOK AT
AND THINK THEY LOST THREE
MILLION TODAY BUT THERE ARE
UP LIKE FORTY MILLION FOR
THE YEARS MILLION WRITE
MICHAEL AND I SHARING HIS
THOUGHTS TODAY ON4@
THE CONTROVERSIAL AD AND WE
HAVE HAD NEARLY THREE HUNDRED
FIFTY PEOPLE PLAY4@ AND ON THIS
ISSUE AND NOW WE WANT TO SHOW
YOU HOW YOU FEEL ABOUT4@ ITS OF
MAJORITY FEW SAYING THAT I
HATE ITS I SECOND OF COURSE
LOVE IT SO CONTINUE TO SHARE
YOUR THOUGHTS WITH