Gary's about to give $1400 to someone
and go to a Knicks game and sit courtside with THEM
[intro music]
You got your perspective.
I just want to be happy.
Don't you just want to be happy?
It's all the same game.
You can never get close to the customer
then once you have it
the ultimate thing's gonna play out on voice.
Like, things are gonna happen on voice.
"Alexa, I need this."
Who the hell wants to look something up on Google?
That's why MetLife rents, like, Snoopy.
Right - that's why Chase pays Selena Williams or buys
the naming rights to the new Warriors' Stadium.
Like, when you get real big,
you can afford to do these things that make you top of the funnel.
It's worth the risk. It's like buying insurance.
Like everybody, like as a human, has insurance right now,
highly unlikely you're gonna use most of it
right? but nobody does the same thing for their businesses.
Does brand, right? The grey, not the black and white.
Everyone's in sales.
You know, every leader, she or he has to reverse-engineer themselves.
Right? Like so for example, some people look
for DNA that are like - "I need a killer!
And she's gonna SELL!
And we're a boilerplate, Wall Street fuckin' -
And I'm that, and you're that, and that's what I'm looking for."
And that person, she's spitting on people
in the phone booth to get them to sell more
and that fucking leader loves that.
I'd fire her!
So, the answer to your question is you need to know what you're about
from an EQ, IQ, money, long-term, continuity -
I'd much rather have a "B" who wants to be here for 7 1/2 years
than a super "A" who wants to be here for 14 months.
This is about ideas and making it. Right?
This is eliminating subjectiveness and meetings, and things of that nature.
At the end, which is why we went with the literal naming of it,
the volume of content
is the biggest lead
for anybody that wants to communicate.
Whether you're a PTA member trying to raise money OR the biggest brand in the world.
Like, the volume of content contextual to the distribution
with the result on the back end of it
is the model.
And whoever gets there first and best
will disproportionately be successful in the communications landscape
which is why we are involved in this.
Here we go.
Madison Square Garden, me and you -
the winner - I love this kid's vibe - the winner
of the Knicks ... Wolves sit down session
from barstools podcast IS ...
Matt Calderon
... from ...
NYC!
Whew!
Matt, looking forward to it
(reading) "grew up watching the Knicks with my mother
who was a lifelong fan because of her father.
I lost my mom to cancer in 2012
but shared many great "Knicks" moments with her
when they were good in the '90s.
Waiting for them to be good again.
Take me." I'm taking you, Matt!
I'm taking you.
Awesome!
Yeah, I think it's always a bad time to force stuff, so
when you wanted to film me, but I had things on my mind
that I knew I had to communicate to
employees, or - I don't even remember without seeing the footage -
when I watch it then I'll know
like, yeah I mean forcing it never makes sense
like, like Caleb wants content, that's his job
and I'm 98% of the time super there but I just couldn't
get there; like I really had to address issues that were there
Like, when you're not feeling it, you're not feeling it.
and so, like
you know,
obviously, you want to be honest whenever you can
whatever form you have to, but like
especially when you're vlogging - you're making content - there's always tomorrow.
There's always six hours from now. There's always right now
when I do feel like it and just want to explain to you like
and this is where Caleb's doing a good job, right
that's not - you haven't seen that too often
but it's a truth, and like
truth is I had shit on my mind that I had to address
like, I need to be really focused
and this is very passive to me
that's why I can always be mic'd
but at that moment I was just like, "yeah just..."
"not now."
And that's okay.
because, almost everything is okay.
Stop judging yourself.
Hey guys, thank you so much for watching my video on Youtube.
I wanted to jump in here at the end because I am working on
a ridiculously important project for me
and I have a funny feeling you can help.
If you drink wine at all or know anybody that drinks wine at all
please go to empathywines.com right now
and sign up for a subscription
whether it's a 3-pack, a 6-pack, or whether it's a whole case of each
for the year
if you drink 36 bottles of wine a year
or give away 36 bottles of wine a year
please sign up for Club Empathy.
This project means the world to me
I could really use your support.