FROM
FROM BERNARD LAW GROUP. >> YOU KNOW WHAT IT'S LIKE WHEN YOU GO INTO THE GROCERY STORE
INTENT ON BUYING FOODS THAT ARE
BOTH GOOD FOR YOU AND GOOD FOR
THE PLANET.
BUT ONCE INSIDE IT'S ALL SO
CONFUSING WITH THE LABELS NAMES
LIKE CAGE FREE, GRASS FED
ORGANIC.
WELL, WHAT HE KNOWS REALLY WHAT
MEANS WHAT.
RIGHT.
BUT A NEW BOOK HOW TO BE A
CONSCIOUS EATER BREAKS IT DOWN
MAKING IT MUCH SIMPLER TO KNOW
WHAT YOU'RE BUYING.
I TALKED WITH AUTHOR SOPHIE
EGAN ALL ABOUT SURVEYS AND
FOUND THAT ACTUALLY EIGHT IN 10
AMERICANS ARE CONFUSED ABOUT
WHAT TO EAT.
AND I MAKE SIX IN 10 OF EATERS
OUT THEIR FOOD CHOICES.
SO I REALLY WANTED TO EMPOWER
EATERS TO MAKE FOOD CHOICES
THEY CAN FEEL GOOD ABOUT TO
NAVIGATE THE COMPLEXITY.
AND THAT'S REALLY THE GOAL
OF HOW TO BE A CONSCIOUS EATER.
IT OFTEN OFFERS ESSENTIALLY A
SIMPLE MENTAL CHECKLIST.
IS IT GOOD FOR YOU?
IS IT GOOD FOR OTHERS?
AND IS GOOD FOR THE PLANET.
SO THIS LITTLE CHECKLIST IS
HOLISTIC.
EASY TO REMEMBER AND IT'S
EVIDENCE BASED.
AND IT'S REALLY I'VE GOT TO BE
HONEST WHICH IS REALLY
STRESSFUL FOR ME AS A SHOPPER
AND AS SOMEONE WHO COOKS.
>> I'M A GUY THAT COOKS AT MY
HOUSE WHEN I WALK INTO THE
GROCERY STORE IS LIKE WHICH
DIRECTION DO I GO IN FIRST?
WHAT DO I GET?
SHOULD IT BE ORGANIC?
SHOULD IT BE SUSTAINABLE LIKE.
WHAT ARE SOME OF THE THINGS
THAT WE NEED TO KNOW WHEN WE
WALK INTO THAT GROCERY STORE?
>> YEAH.
THERE'S SO MUCH MISINFORMATION
INFORMATION OVERLOAD DECISION
FATIGUE THAT YOU'RE TRYING TO
BATTLE.
RIGHT.
BATTLE. RIGHT. SO I THINK THE BOOK REALLY
TRIES TO OFFER SOME KEY
TAKEAWAYS AND KIND OF GENERAL
RULES RULES OF THUMB TO KEEP IN
MIND ONE OF THOSE IS IN GENERAL
AIM FOR A FLEXITARIAN WAY
OF EATING.
IT'S JUST KIND OF THE BIGGEST
BANG FOR YOUR BUCK WHEN IT
COMES TO BEING A CONSCIOUS
LEADER.
IT'S BEEN CALLED MANY DIFFERENT
THINGS PLANT RICH , PLANT
CENTRIC PLANT FORWARD IT
BASICALLY MEANS TO OPTIMIZE
YOUR HEALTH AND THE HEALTH
OF THE PLANET AIM FOR AN
EMPHASIS ON FOODS THAT COME
FROM THE PLANT KINGDOM.
>> SO I'M TALKING BEANS, NUTS,
SEEDS, WHOLE GRAINS, FRUITS AND
VEGETABLES OF COURSE HERBS,
PLANT OILS AND DON'T FORGET
PLANT BASED FOODS FROM THE SEED
CONSCIOUS EATING FLEXITARIAN IS
NOT IT'S NOT ABOUT HARD AND
FAST RULES OR GIVING UP YOU
KNOW SACRIFICING YOUR FAVORITE
FOODS.
IT'S REALLY ALLOWS QUITE A BIT
OF FLEXIBILITY AND JUST SAID OK
THE THE THE THE EMPHASIS OR THE
RATIO OF FOODS IN THE
COMFORT OF TO VERSUS THE
ANIMAL KINGDOM THAT'S GOING TO
BE BALANCE AND NOT JUST IT
DOESN'T CHECK EVERY BOX BUT
THAT TWO THAT COVERS A LOT
OF GROUND.
WHAT ARE SOME OF THE MOST
IMPACTFUL HABITS THAT YOU
RECOMMEND FOR SOMEBODY THAT
WANTS TO START OUT ON THIS
LIFESTYLE?
SO SOME KEY KIND OF GENERAL
STRATEGIES.
ONE IS WHEN IT COMES TO THAT
EMPHASIS ON FAMILY, YOU'D ALSO
HAVE TO LOOK AT WHAT IT'S
REPLACING AND I SUGGEST A FIRST
LESS THEN BETTER APPROACH TO
REDUCING RED MEAT CONSUMPTION.
THIS IS A REALLY, REALLY BIG
ONE.
WHAT THIS BASICALLY REFERS TO
IS THAT THERE'S SIGNIFICANT
SCIENTIFIC CENSUS THAT TO
REDUCE GREENHOUSE GAS EMISSIONS
FROM FOOD WHILE LOWERING RISK
OF DEATH FROM CHRONIC DISEASES.
WE REALLY NEED TO REDUCE MEAT
CONSUMPTION GLOBALLY,
ESPECIALLY HERE IN THE US.
WHAT DOES THAT MEAN TO ME, THE
NORMAL LAYPERSON WHEN I WALK
INTO THE STORE?
>> YEAH.
SO WHAT I TEND TO THINK ABOUT
IS THIRD PARTY CERTIFICATIONS
ARE THE REFEREES OF THE
TRANSPARENCY GAME.
AND TRANSPARENCY IS THE NAME
OF THE GAME.
WHEN YOU ARE TRYING TO BE A
CONSCIOUS LEADER NAVIGATING THE
CIRCUS THAT IS THE GROCERY
STORE.
SO SOME KEY TERMS GRASS FED
PASTURE RAISED THOSE HELP.
THERE ARE ANIMAL WELFARE
CERTIFICATIONS FOR EGGS.
KNOW THAT THOSE WERE HUMANELY
TREATED AS WELL AS OTHER MEATS
AND SEAFOOD.
>> IT'S THE SAME SITUATION
ACTUALLY IF YOU'RE LOOKING FOR
SAY BUYING WILD SALMON OR
BUYING FACTORY FARMED SALMON
FISHED YOU KNOW IT'S FARMED
FARMED FISH NOT JUST SALMON.
THERE ARE CERTIFICATIONS
AQUACULTURE STEWARDSHIP COUNCIL
,RESEARCH COUNCIL.
THERE'S A LITTLE SEAL
OF APPROVAL AND THIS IS THESE
CAN BE REALLY HELPFUL MENTAL
SHORTCUTS BECAUSE THEY MEAN
THERE'S ACTUAL RIGOROUS
STANDARDS THAT HAVE BEEN MET
AND IT'S NOT JUST GREENWASHING.
DR. NOW YOU.
YOU HAVE SOME STARTER TIPS FOR
GETTING FOR SOME OF US NOVICES
OR EVEN BEGINNERS THAT ARE
GOING OUT THERE AND TRYING TO
LIVE THIS KIND OF CONTEST
LIFESTYLE WHEN IT COMES TO
EATING SOME SHOPPING TIPS THAT
YOU CAN GIVE US.
PLEASE LET US KNOW SOME
OF THOSE THINGS THAT WE CAN DO.
SURE.
SO I MENTIONED MS.
SOMETHING WHAT PEOPLE EAT IS A
GREAT PROTEIN SOURCE.
TWO THINGS TO KNOW.
SO WHEN IT COMES TO ANIMAL
WELFARE, THERE'S FISCAL
SPECTRUM.
CAGE FREE FREE RANGE PASTURE
RAISED.
THAT'S ACTUALLY IN ASCENDING
ORDER IN TERMS OF HOW MUCH
SPACE TO THE CHICKEN HAVE TO
ROAM AROUND AND DO THEIR
NATURAL CHICKEN THING.
BUT THE TRICKY THING IS THOSE
TERMS THEMSELVES AREN'T
REGULATED.
SO THAT'S WHERE YOU ACTUALLY
GOT TO LOOK FOR THOSE 3D
PRINTING CERTIFICATIONS, LITTLE
STICKERS, A WHOLE SECTION
OF THE BOOK.
WALK THROUGH THESE LABELS
BECAUSE WHAT THOSE HAVE DONE
SAID THIS TERM ACTUALLY HAS
BEEN VERIFIED.
IT'S AUDITED AND IT HAS REAL
MEANING BEHIND THOSE TERM.
>> YOU TALKED ABOUT WILD'S WILD
SALMON AS WELL.
YES, EXACTLY.
>> SO WE TOUCHED ON THAT ONE.
ANOTHER ONE IS YOU KNOW,
THINKING ABOUT WATER FOOTPRINT
IS REALLY IMPORTANT.
I TALKED ABOUT GREENHOUSE
GASES, YOUR OWN HEALTH WORKER
BOTH ANIMAL WELFARE WATER IS A
REALLY IMPORTANT ATTRIBUTE WHEN
IT COMES TO BEING CONSCIOUS
LEADER AND MILK IS AN AREA THAT
CAN HAVE A BIG IMPACT IN THAT
AREA.
SO IF YOU ARE LOOKING TO DRINK
MILK LET'S SAY YOU WITH YOUR
MORNING COFFEE OR TEA WITH YOUR
CEREAL OR COOKING OR BAKING,
I'LL CONSIDER TRYING TO PLAN
MILK.
THESE ACTUALLY HAVE MANY
MERITS.
THIS IS SOMETHING THAT A LOT
OF PEOPLE THINK ABOUT WHEN IT
COMES TO THEIR GROCERIES WHEN
THEY PASS THAT ORGANIC SECTION
WHEN THEY SEE THE SUSTAINABLE
STICKER ON THE ON THE PACKAGES
IS THE EXPENSE AND A LOT OF US
ARE REALLY WATCHING OUR BUDGET
THESE DAYS.
IS IT WORTH IT TO GO ORGANIC
AND SUSTAIN SUSTAINABLE?
WHO AMONG US CAN AFFORD TO EAT
ORGANIC EVERYTHING?
RIGHT.
SO THERE'S SOME AREAS THAT
MATTER MORE THAN OTHERS
ENVIRONMENTAL WORKING GROUP
ACTUALLY HAS A REALLY HANDY
LIST CALLED THE DIRTY DOZEN AND
THE CLEAN FIFTEEN IS BASICALLY
THE TYPES OF PRODUCE THAT HAVE
THAT ARE MOST CONCERNING
PESTICIDE PERSPECTIVE AND THE
KINDS YOU DON'T NEED TO WORRY
AS MUCH ABOUT.
>> AND THEN WHAT I WANT TO
SUGGEST IS WAYS TO PURCHASE
ORGANIC THAT DO FIT WITH YOUR
BUDGET.
SO A GENERAL TIPS FROZEN CAN BE
A MUCH MORE AFFORDABLE OPTION.
AND I LIKE TO DO IT BECAUSE YOU
ALSO CUT DOWN ON FOOD WASTE.
ANOTHER TIP IN GENERAL FOR
BUYING ORGANIC IS BUYING IT IN
SEASON.
IF YOU'VE EVER NOTICED THE
PRODUCE THAT'S IN SEASON IS
GENERALLY MORE AFFORDABLE AND
IT'S ALSO A PEAK FLAVOR.
SO THE BOTTOM LINE IS DO YOU
NEED TO BUY ORGANIC EVERYTHING?
NO.
HOPEFULLY IN THE FUTURE
SUSTAINABLE OPTIONS WILL JUST
BE THE NORM.
WE'LL GET ECONOMIES OF SCALE.
THESE PRICES WILL COME DOWN.
BUT IN THE MEANTIME THERE'S
SOME TRICKS LIKE THIS THAT CAN
HELP YOU AND OPT FOR ORGANIC
WHERE IN THE PLACES WHERE IT
MATTERS MOST AND ENJOY IT IN
WAYS THAT HAVE LOWER IMPACT ON
YOUR BUDGET.
>> I ALREADY FEEL MORE
CONSCIOUS.
I GOT MY ORGANIC EGGS READY
ALREADY.
THANK YOU SOPHIE.
I APPRECIATE THAT.
WOULD YOU CALL YOURSELF
FINANCIALLY A?
OUR NEXT GUEST SAYS IT'S THE
KEY TO GROWING NETWORK.
AND LATER IN THE SHOW WE'LL
REVISIT THE STORY OF ERIC
ALEXANDER, A SEATTLE MAN SICK
WITH COVERED IN A HOSPITAL