In this video brought to you by Setapp.
I'm going to be redesigning the logos that you've posted on the reddit.
Let's do this.
The first one is Scalpel Parrot.
Okay, so you said that Scalpel Parrot is about
creating medical consumables and distributing products
directly to primary health health clinics.
You've got a couple of slides here for the design to show the
sort of context behind it.
It's posted on our reddit, which is linked in the description.
So go ahead and join.
And some different colour combinations.
Now, with this, when I'm looking at a design, there's a
few things that I would do to this to make it even better.
So I've brought in the image.
I'm not working with the vector today.
I haven't got the vector.
But if you want to give me the vector, we're going to put a
channel in our discord linked in the description, where you
can upload your work as a vector and it would give me an
easier time to redesign or give you guys the option to help
each other redesign your work.
The first thing I'm thinking about when I'm going into a
redesign is the proportions of the design, if that makes sense.
Here we've got two aspects.
We've got the icon, which is the parrot, which is a nice icon.
There's a few things I would change, such as the eye making
the whole thing rounded.
I can't do that because it's not vector again.
And the second part is the Scalpel Parrot, the name at the bottom.
Now, there's two things that are wrong with this that
I'm going to fix.
First thing, the parrot is way too big.
I know the icon is like the centerpiece of the design, but
when it's too big, it doesn't really work that well.
And the second thing that's wrong with this is the typography.
This is not scalable.
No one's going to be able to read it from that side.
Also, certain parts and characteristics of the parrot
are visible at this size.
Obviously, you can tell it's a parrot, but it loses its parrot character.
So what I'm going to do to sort of make this a little bit
better is we are going to crop this image so I can use the icon.
Let's do this.
So we get rid of the type.
We're going to scale this down.
I'm going to just write in Scalpel.
So it that how you spell scalpel?
Scalpel, #dyslexia. Okay, let's try and find a typeface that works.
So we'll set the colour to what you had it as and let's see
what we can do to make this better.
You have a serif typeface, which is very ornate.
Problem with ornate typefaces when we're designing logos is
that they don't do very well, they're not scalable and they
don't seem appropriate to medical care.
Medical care is kind of like clean san serif.
So even this myriad pro looks better right now.
The second thing I'm looking for in the type is for it to
work well in conjunction with the icon.
Now, the way that I work this out is I find the size of the
icon and the type.
I want as close as possible, the type thickness to be the
same thickness of the parrot as close as possible.
That way it unifies it and it makes it seem like one cohesive
design and not too on the page.
So let's find a typeface.
What I'm going to do is I'm going to search for a san serif
here in the classifications, going to move around
here a little bit so I can see the characters as we're doing this.
So, san serif, let's go through.
OK, I found a typeface.
It's called Human and it's from Fontes.
It's free for commercial use as well.
I'll link it down below.
Next thing I'm going to do is I'm going to work out the sizing.
So we've got the icon, this is the hero of the design, and
we've got a few ways of creating this to look good.
I want the icon and the type to be unified.
So what I'm going to do is I'm going to create a few
variations so I know that we've got scalpel part here.
We could have the parrot small, maybe small, actually, as more
of the mascot.
Let's just do this.
Let's just eyeball this and come up with some different
options that we've got here.
We don't want anything too professional.
We want it to look decent all the way through.
We're going to change this to regular for now.
If I was the designer of the part, I'd make the parrot a bit bolder,
just to help.
So we've got another option here.
This kind of works well.
It's a bit light, so when it scales out, you can't really
see it very well.
But it's matched very closely and we've justified the type to
the right and we've stacked it because this bird can look good
at this level here as long as we stack it correctly all the way through.
So there's one option there.
Let's go back to this original one and bring it down ever so slightly.
So we've got the top to the bottom, this composition, the
next composition is left to the right.
Something we could look at doing as well is just keeping
this normal like so
and flipping the bird around.
But what I'm going to say is this is probably the best we've
got right now.
So with that, I'm going to change this to
medium and see how we get on. That looks better.
Medium.
If there's a way for me to change the size of the stroke,
that would be perfect, but there isn't.
So this is what I've got right now, essentially, from here to here.
What we've done is made it more appropriate, more professional,
and although I'd like to change a few aspects of it, it just
works more cohesively, something that you would think
you would see in a hospital or a medical unit.
That's what we're aiming for in these designs.
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The next logo is Burger Dawn, and this was posted again on the reddit.
Not many upvotes here and you haven't actually written
anything else, but just Burger Dawn logo design.
So there's not much for me to go off it, but I do think
there's a few things I could do to make this a bit more burgery.
Is that a word, burgery?
No, probably not.
Burgular.
More burgular.
That's the word.
That's what we need, burgular.
So what we have here is a really nicely formed design.
I love the typeface you've used, and I love the concept, but
I think the execution is a bit lacking in certain areas.
No offense.
I don't know if I'll do better than you.
This is just me ad hoc it going straight in.
What I like is the fact that you've got the burger and the
sort of sea with the sun coming up.
The problem that I have is that the burger shape isn't a burger shape.
It's more like a stained glass window, which I kind of get as well.
It's more like a portrait painting and stained glass.
I like that.
And also, it's only half a burger as well, which sort of
doesn't make sense for a burger thing.
So what I want to do is try and upgrade it.
And the first thing I'm going to do is to make the burger bit itself.
So let's create a circle.
Let's do it in the colour that you've done yours in.
Just inverted for now.
First thing I'm going to do is take a perfect circle and just,
like, get rid of those to make a semicircle.
Let's turn on smart guide.
That's what I need for this.
Smart guide.
I'm going to create that wiggly line.
I like the idea of the wiggly line because the burger is kind
of like if we were to flip this now and bring that
here, that's kind of like a weird burger.
I don't know.
It looks a bit weird there.
But we can make it more burgery.
So what I'm going to do is go to effect.
We're going to go to Zigzag and I think Zigzag works well.
We want to change the ridges per segment to something a bit less.
I think the more ridges you have, the more details there is
in the design.
I don't want that.
But we could accentuate
the ripples there.
This is going to be difficult to sort of do.
So I want it to end,
like start and end symmetrically.
So we'll do that.
What I'm going to do is I'm going to copy and paste all of this.
Alt, dragging it because I like to reuse the design as we go forward.
Okay.
I kind of like that I need to make sure it lines up correctly.
And that lines up pretty well.
I'm just going to group this together.
And secondly, I'm going to copy and paste it and just rotate it
90 degrees holding shift and bring it down.
Maybe there's not enough ridges in there.
I'm going to change the amount of ridges inside of this.
So let's change to zigzag.
Let's add some more ridges.
It didn't work.
If you add two more ridges, it should do it evenly.
Perfect.
I think that will work nicely.
Group these together, copy and paste them.
Flip it around, drag it down.
Now to create this burger bun, because I like the idea of
there being a sun because it's Burger Dawn and dawn has sun in it.
Now, when I'm coming up with a design, it doesn't have to be
literal, but it could also have a connection to the story of that.
So I'm going to use the burger as like obviously it being
around shape as the sun.
So it makes it very simple for me to do this, I think.
I hope it works anyway.
So I want to create the burger bit.
And the way that I'm going to do that is
kind of like so hopefully if it works. Create the burger bit.
Make that kind of burgery.
So it's just a circle that I've messed around with.
What I'm going to do is just scrunch these down ever so
slightly to make it a bit more flat.
That will give it the burger feel.
I don't want it to be a perfect circle.
There we go.
That's more burgery.
Then I'm going to just bring this down a little bit.
Sweet.
Now to create the sun rays of it, to make this look like it's
a sun and sun rays, we need rays.
So the way that I do that is simply I get a line, find the
middle bit, and we'll just create one line here.
Then I'm going to go through all this.
I'm going to highlight all of this, actually, and I'm going
to go to the stroke options and make it round, rounded strokes.
Now, we've got an issue straight away, so we need to
fix this issue right away.
I'm going to try and make these match up nicely, get rid of the bottom one,
move these things if I can, up slightly.
Copy and paste.
Flip it round, repeat.
Sweet.
I want them to match.
It kind of still looks a bit weird.
It kind of looks like someone's taking two bites of, like, an
Oreo and shoved them together.
But we'll see how we get along.
Okay.
And a really easy way to make this radiate around it or to do
a pattern around it, is the feature that we brought out last year.
If we go to object, where is it?
Repeat and radial.
We can create this and just move it in place.
You can add more if we like, but I kind of like the fact
that it only had a few there, like so I don't know, guys.
I kind of like that, to be fair.
So what I'm going to do is take all of this, copy it in case
I need to change something.
I'm just going to expand appearances, expand the
appearance of this as well.
And there's my version of that.
It doesn't look as good if I spend more time on it
what I'd actually do is well, first of all, I'll probably
lower the stroke value, so I'd make it a little less thick.
But I wanted it to be rounded because you see this, it's a perfect typeface.
It's rounded at the terminal down here.
So I wanted to create that rounded felling again.
So here is the original and here is the not original one
that I created.
Now, I don't know if I made these better.
If you think I did, let me know in the comments.
If you think that you could do better, then please post it on
the subreddit or join the discord.
Obviously, I'm not always in the discord.
It's a bit dead because I'm not in there and I haven't been promoting it.
But feel free.
We're going to go in and you can upload your work in there.
And it's a great place for me to download vector files from
you guys to change it up, redesign it
and whatnot. If you enjoyed this video, then there's another
video right here for you to go and watch.
So go and watch that and subscribe before you do.