Hi Team, it's Rachel from Clever Social here once again with a hopefully short sharp and
to the point video on domain verification. Now I'm not going to get into the nitty-gritty of
the background of this but essentially Apple has said you can't have all that data you've been
collecting on mobile devices Facebook by using the pixel to collect information and Facebook's been
pretty unhappy about that but this is the solution as it stands. With all these things I expect
there to be changes and tweaks I have to say that I have already seen the impact of some of this
stuff on my clients' accounts and it hasn't been terrible, essentially we're not tracking as much
data inside ads manager as easily as we used to but you can still use google analytics to track
what data what activity has been driven by your Facebook ads which you kind of already should have
probably been considering doing anyway. So there's a there's a great report on google analytics
called top conversion paths and I consider, I recommend you jumping in there and having a look
because it will tell you all the steps that people take before they do the thing you want them to do,
whether that's a purchase or filing form what have you. So I digress, let's kick on! So I'm
inside my business manager at the moment and I've gone down to brand safety>domains and
I have my domain verification already set up and it's got a green light so I'm good to go. Now I'm
just going to pretend that I'm creating one from scratch, you're only going to do this for one for
your domains, for your top level of your domain so let's pretend that I have cleversocial.com
I'm going to hit add domain in here and you can see here that I'm offered some options on how to
verify my domain so that Facebook knows I own it. So the easiest thing you can do is domain
verification adding a TXT record to your host is very very simple and quick but if that is too
much or you don't have access to your host like maybe you bought your domain through Shopify or
something like that then the next thing you can do is a meta tag verification which is
very similar to how we used to add the Facebook pixel to our websites before integrations existed
like they do now so if you can get on your host and you know how to add a TXT record go do that,
it's under domain management, easy peasy. Otherwise, you can click on meta tag verification
and you can copy this guy here, I'm going to quickly run you through on Squarespace and on
Shopify where you would put that code. I suggest for any other platform you would just Google
"where's my header" with WordPress you can download a header footer plug-in and there will be
specific steps for your CMS, so this is a very basic thing that you would be doing & it
shouldn't be hard to complete is what I'm trying to say! So anyway let's jump into Squarespace,
so I have my Squarespace open here this is my website, I have just gone into settings>advanced
code>injection and I have just chucked my verification code at the very top here
that's all I've done now, I have multiple CMS, I've got a Shopify site on a sub domain & I have
my main website on Squarespace, so I'm going to chuck this verification code in Shopify as well,
and if you obviously you have a Shopify site as your main site that's what you're going to
want to do. So I have jumped into my online store here is my sales channel and I'm going to go into
edit code and I'm going to copy and paste that little bit of code from business manager
into my theme so you can see that it's sitting here so under the head tag I've pasted it in here
and that's all I've done and iIve hit save and my domain should be verified in the next sort
of 72 hours. Now this is a two-parter so this is the verifying your domain part, the second part
is you need to actually tell Facebook how you want them to prioritize the actions people take on your
website so you need to jump into events manager which would be home of your pixel and you would
be wanting to go into aggregated event management right here now if you haven't done this before you
should have pop-ups all through your business manager your ad account and inside of business
manager pointing you to this location because you need to do it now you're going to click on
configure web events and essentially what you need to do is prioritize how people may use your site
so I have a few domains that are appearing and I'm really going to focus on my actual domain
Now i'm not running any ads at the moment and why that's important is anything I do in here can
potentially slow down stop or mess with my ads for 72 hours while they save, so you want to do it
once and you want to do it right and then you want to leave it alone so if you are running ads at the
moment and they're quite crucial or critical and they're not seemingly impacted by these changes i
would wait until those campaigns have finished if suddenly things like your catalog sales campaign
or sort of any sort of retargeting has turned to rubbish then I would be pausing those campaigns
or stopping them coming and doing this waiting three days and then kicking off again now there
are little bugs and things to iron out as we go through this process so this works 99 of the time
if you follow that instruction around what to do with your campaigns at this stage,
now I am obviously a services business so I don't track classic e-commerce events but if
you were an e-commerce business which I know a lot of you are, especially if you're on Shopify
you would be putting these in priority order so you would start with purchase ,then add to cart,
add payment info, initiate checkout, so you'd work your way backwards through
all of these and these are the only options you have, you can't track anything else,
now I'm a little bit of a combination so I could actually say I do want to track purchase,
because I do have some e-commerce activities on my site and I do want to track add to cart, and view
content would be my least priority. So what this means is that if I'm running a campaign and I've
added all those columns standard events columns that you can add, to track all the different
things that people do once they hit your website Facebook's probably only going to report on this,
even if they did all of these things they're only going to report on this even if they did all of
these things so whatever this highest priority is the thing that will be reported if someone did
all of those things. So with e-commerce again it's very like you're gonna want purchases,
add to cart and work your way back through the sales process that way, for someone like me who
does a little bit of e-commerce I have courses and things online that you can buy through my website
but mostly I'm looking at leads, people filling in my contact form, people booking
calls with me or booking training sessions with me, leads are actually more of a priority for me,
and so you're going to have to figure that out and just think about it. Now once that's done you
can hit submit, additionally if you want more than four you can just keep clicking add event, there's
only eight of them so you're only gonna be able to do it eight times and then you're gonna hit submit
and you're gonna say yes I understand these changes, it can take two days and it may mess
with some things so app tracking transparency framework is the thing that Apple has implemented
and it will take 72 hours for the changes to take effect so essentially anything we're doing just
give yourself three days, it was the same with the domain verification it's a bit slow at the moment
and with this so you kind of want a quiet patch in your digital ads to do this
so that will all be changed now, it's also key to note that some of this is like picking up
my Acuity, other places where traffic seems to be picked up by Facebook or where my pixel is
installed, I actually can't verify domains that I don't own, so I don't own any of these domains
so I can't verify them so I'm just going to stick with my domain that I own and that opens up a bit
of a can of worms to end this video on! And that is that if you are using tools like in New Zealand
we have, and in Australia as well I believe we have eventbrite, where we might sell tickets,
we don't own that it's not linked to our business at all it's just a marketing platform
you're not going to be able to track purchases I believe from a third-party site like that
so if you are using third-party websites your pixel tracking and your ability to
gather data inside ads manager is going to be severely impacted from this point onwards. I
have no answer to that except maybe you need to sell tickets on something like Shopify but
we're just going to muddle our way through this as changes come to light but this is what you need to
do, it's a whole new world, Apple have said from Spring they're rolling out this feature, it is now
Spring, they have already started rolling this out in New Zealand over the last three or four
weeks so I've seen the notifications that you receive and essentially when you're on Facebook
and you leave Facebook or Instagram, you'll be prompted to say do you want your data tracked,
now the reason why I'm not hysterical about this at all is that 90% of the time when you
click on an ad on Instagram or Facebook you don't actually leave Instagram or Facebook, you open a
browser inside that app, so there's no there's no permission required, it's when you leave,
so for things like app installs like you are running an ad and you want someone to install
your app, your potential customers are going to see, potential users are going to see a message
saying "do you want your data tracked" and of course most people are going to say no thank you
and that's where we run into reporting issues so using things like utm tagged urls using google
analytics if that's what you need to do to track attribution or how important facebook is
in your sort of customer journey is what you're going to have to level up and begin doing,
yeah that's it from me and i hope that this was helpful and you can verify your domain