GOING
GOING TO
GOING TO SAY I HATE THAT EGG I LIKE I SHOULD HAVE KNOWN THAT ANSWER.
MY GOODNESS GRACIOUS.
ALL RIGHT.
I KNOW.
WELL LET'S MOVE ON TO SOMETHING
THAT WE REALLY BOTH ENJOY
CLOTHING AND SHARING DESIGNER
CLOTHES IS ACTUALLY THE MODEL
OF A NATIONWIDE BUSINESS
DEVELOPED BY A LOCAL WOMAN.
YEAH, THE BUSINESS IS CALLED
ARMOIRE AND IT'S CLOTHING
SUBSCRIPTION SERVICE.
IT'S THE BRAINCHILD OF AMBIKA
SINGH WHOSE MISSION GOES BEYOND
MAKING US LOOK FABULOUS.
IT'S SUCH A GREAT IDEA.
I KNOW THAT THERE HAVE BEEN
OTHER KIND OF DAYS BUT THIS IS
THE FIRST ONE THAT HAS THIS
EVERYDAY CLOTHING AND I JUST I
WANT TO READ A STAT FOR YOU
FROM THE EPA.
HERE ARE SOME FIGURES
APPARENTLY LANDFILLS RECEIVE
ELEVEN POINT THIRTEEN MILLION
TONS OF CLOTHES TEXTILES AND
THAT HAPPENED IN TWENTY
EIGHTEEN ONLY 14 PERCENT.
ALL TEXTILES ARE RECYCLED,
WHICH KIND OF BLOWS MY MIND
THAT THERE ARE SO MUCH CLOTHING
IN OUR LANDFILLS.
SO MY QUESTION TO YOU IS
WARDROBE'S SUSTAINABILITY AN
IMPORTANT PART OF YOUR MISSION
?
IT ABSOLUTELY IS AND THE REASON
THAT WE HAVE CHOSEN RENTAL IS
OUR PIECE OF HOW WE IMPACT THAT
PROBLEM IS BECAUSE WE THINK
THAT WOMEN REALLY DO LOVE AND
DRIVE JOY FROM BEING ABLE TO
TRY NEW THINGS.
SHARING CLOTHES ALLOWS US TO
KEEP THE CLOTHES OUT OF THOSE
LANDFILLS AND EXACTLY WHAT YOU
SAID IS THE PROBLEM WE ARE
PRODUCING SO MUCH TO SORT
OF SOLVE FOR THAT INSATIABLE
DESIRE FOR NEWNESS AND WE'RE
NOT SHARING MUCH.
AND ONE OF THE THINGS THAT IS
REALLY STAGGERING IS THAT I
THINK ESPECIALLY IN SEATTLE WE
ALL TRY TO DO A GOOD JOB
OF DONATING OUR CLOTHES OR LIKE
YOU SAID, TRY TO RECYCLE THEM.
AND THE THING IS EVEN AT THE
THRIFT STORE LEVEL OR AT THE
GOODWILL LEVEL, THERE'S JUST
TOO MUCH STUFF WE DON'T HAVE
ANYWHERE TO SEND.
AND SO IF WE CAN PRODUCE SHARE
MORE THAT'S WHAT OUR MA REALLY
IS TRYING TO BRING TO THE WORLD
AND I LOVE THE IDEA OF SHARING.
I ALWAYS SAY MY CATCH PHRASE IS
SHARING IS CARING AND I DO LOVE
THAT AND I BELIEVE THAT.
WHAT HAS IT BEEN LIKE FOR YOU
THOUGH BUILDING THE COMPANY
FROM THE GROUND UP AS A WOMAN
AND A MINORITY BUSINESS LEADER
AND THEN HOW HAVE YOU BEEN
NAVIGATING ALL THIS?
RAKOVE IN THE CLOTHING INDUSTRY
IS A MASSIVE INDUSTRY AND IT
REALLY RELIES ON US BUYING NEW
STUFF.
THAT'S HOW THE SUPPLY CHAIN
GENERALLY SURVIVE.
AND SO THIS MODEL HAS BEEN
INHERENTLY DISRUPTIVE AND
THREATENING TO LOTS OF KIND
OF ESTABLISHED PARTS OF SUPPLY
CHAIN.
AND SO IT CERTAINLY HAS BEEN A
CHALLENGE.
I'VE RAISED A BUNCH OF VENTURE
CAPITAL FROM A LOT OF LOCAL
INVESTORS AND ALONG THE WAY
EXPLAINING ESPECIALLY TO LOVELY
MEN WHO ARE TRYING TO SORT
OF LIKE UNDERSTAND THE PROBLEM.
IT'S IT'S NOT ALWAYS CLEAR WHY
YOU WOULD WANT TO WEAR THAT
JACKET TODAY AND THEN CHANGE IT
FOR ANOTHER JACKET TOMORROW.
I MEAN IT LOOKS GREAT ON YOU.
WHY DON'T YOU JUST KEEP WEARING
IT SO IT'S SORT OF EXPLAINING
THE PROBLEM IN ITSELF OF WHAT
WE'RE TRYING TO DO BY GIVING
WOMEN VARIETY HAS BEEN A
CHALLENGE THAT'S BEEN SOMETHING
THAT I THINK HAS BEEN REALLY
INTERESTING FOR ME TO FIND
PEOPLE MOSTLY WOMEN WHO DO
UNDERSTAND THE PROBLEM.
THEY HAVE BEEN GREAT SUPPORTERS
OF OURS IN THE FORM
OF INVESTORS, EMPLOYEES, GREAT
JOURNALISTS WHO WANT TO TELL
OUR STORY.
SO IT IS VERY MUCH LIKE ONE
OF THE LESSONS FOR ME HAS BEEN
WHEN YOU'RE SOLVING PROBLEMS
AND BUILDING BUSINESSES THAT
MAYBE DON'T SERVE A
PROTOTYPICAL TECH VENTURE
BACKED CUSTOMER IN THIS CASE A
WORKING WOMAN IT IS IT'S
TOUGHER TO FIND AN INVESTOR
COMMUNITY THAT SEES IT.
THAT SAID, WHEN PEOPLE DO SEE
IT, IT'S REALLY IT'S BEEN
AMAZING TO SORT OF BE ON THE
RECEIVING END OF THAT SUPPORT
AND SEE PEOPLE SORT OF LIKE
THEIR LIVES CHANGE AS THEY
START TO USE THE PRODUCT.
SO I HAVE TO ADMIT I AM WEARING
ONE OF THE PIECES THAT YOU'VE
SUPPLIED RIGHT NOW.
THIS IS AN ARMOIRE SUPER JAGAT
NOW THIS IS NOT A SPONSORSHIP.
MY GOOD FRIEND MICHELLE LIGUE
GIFTED ME THIS MONTHLY
SUBSCRIPTION AS AS A
CONGRATULATIONS FOR NEW DAY AND
I HAVE TO SAY I AM LOVING THIS
SERVICE SO MANY GORGEOUS
OUTFITS I WOULD NEVER EVEN BE
ABLE TO AFFORD OR GET FOR
MYSELF.
SO I REALLY LOVE THIS BUT
ESPECIALLY LIVING AROUND
SEATTLE IT'S GREAT BECAUSE YOU
HAVE SAME DAY DELIVERY WHICH IS
IDEAL AND THAT'S ANOTHER FEMALE
RUN BUSINESS.
RIGHT?
THAT ABSOLUTELY IS AND I'M SO
HAPPY TO HEAR THAT YOU'RE
ENJOYING THE SERVICE WE
PARTNERED WITH ANOTHER FEMALE
BUSINESS AS YOU SAID CALLED GO
FLY AND THEY DO SAME DAY
DELIVERY FOR RETAIL AND BEAUTY
PURCHASES AND SIMILAR TO
ARMORER.
IT'S INTERESTING I THINK AS A
GROUP OF WOMEN THEY REALLY SAW
THE NEED FOR THE FACT THAT WITH
YOUR CLOTHING AND PURCHASES YOU
MIGHT NEED THEM SAME DAY OR
TOMORROW.
YOU KNOW, BUSY AS WE ARE, WE'RE
NOT ALWAYS PLANNING WEEKS AHEAD
OF TIME FOR THE OUTFIT THAT WE
NEED AND SO THIS IS REALLY A
GREAT EXAMPLE OF A GROUP
OF WOMEN SEEING A NEED AND
BUILDING A COMPANY TO SERVE IT.
SO WE'RE PROUD TO PARTNER WITH
THEM.
I LOVE THAT SO MUCH AND
ACTUALLY ARE MORE JUST LAUNCHED
THEIR VERY OWN APP WHERE YOU
CAN LEARN MORE ABOUT THEIR
SUBSCRIPTION SERVICE.
JUST VISIT NUDIE'S WEBSITE FOR
MORE INFO.
AND ELLEN, I HAVE TO SAY
SOMEONE WHO HAS BEEN IN FRONT
OF THE CAMERA FOR FOR MANY,
MANY YEARS NOW IT'S BEEN REALLY
A STRUGGLE TO FIND NEW CLOTHES
AND KEEP IT FRESH.
SO I THINK LIKE A SERVICE LIKE
THIS IS GREAT.
YEAH, I AGREE.
I THINK ESPECIALLY WOMEN ON TV
OR KIND OF FEEL MORE PRESSURE
TO LIKE SWITCH UP THE OUTFITS.
I FEEL LIKE A LOT OF MEN CAN
WEAR SUITS AND BE FINE EVERY
DAY BUT I LOVE THIS BECAUSE
LAST NIGHT GAVE ME A GLASS
OF WINE AND I'M ONLINE SHOPPING
AT 10 P.M. I MEAN LIKE IT'S NOT
GOOD AND I'M SPENDING TOO MUCH
MONEY AND IT'S FAST FASHION.
I WANT TO ALSO BE SUSTAINABLE
SO I'M JUST GOING TO CHECK THIS
OUT.
IT IS IT'S THAT FAST FASHION
PIECE AND ALSO IT'S ALL THAT
PIECE IF I GET SICK OF THINGS
SO