- How can you turn your own homepage
into the best sales machine and trust-builder
for your digital agency?
Today I will show you three homepage examples
of agency homepages I really like.
(happy, steady music begins) In my 20 years as marketer,
I have seen too many agency websites that try so hard
to come across as really professional,
that they end up being really blunt.
And because of it, they're boring,
and they get easily overlooked.
Now, if you want to be inspired to find out
how you can attract your dream clients
with your homepage like bees to honey,
(bees buzz) you need to watch this vlog.
Because it will give you tons of inspiration
for your own homepage and how you can really transform it.
I will showcase what ideas you can cherry-pick
for your own agency, and I will reveal
what mistakes to avoid, so keep on watching.
Hi, this is Nicole from Wunderstars.
I'm a marketing coach for digital agency owners.
Subscribe to my channel now to get all my latest
social media and marketing tips
for time-short agency owners.
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Now let's jump in.
My first example, and I absolutely adore this homepage,
is for Elk Creative.
This is the agency owned by the fabulous Corey Dodson.
It's got a stand-out and absolutely stunning design.
Now, it's so important to show your clients
what you could do for them
by having a homepage that instantly wows them.
This agency's homepage
oozes fun with its bold 70s-style images
and super approachable copy.
It's so memorable.
If I was the marketing person in a company
who had to check out, let's say, 20 different agencies
to get quotes for my boss, let's say from five agencies,
this homepage would really make me stop.
Just think about this, people in corporate jobs
and companies are just also people,
and sometimes they're bored.
I used to work at the Financial Times,
so when we had the juicy budget to hire an agency,
we relished the opportunity to bring in an agency
with personality, an agency that can not only deliver
results to us, but also who would make the process
of getting there, as much fun as possible.
So knowing this,
an agency with a really bad-looking homepage
would just not get on my short list.
If I was the in-house marketing person doing that research,
Elk Creative would totally stand out.
And if you actually happen to be in their niche,
property and land development companies in Australia,
you will notice the examples showcasing their best work
for this niche.
If you want to attract more of a certain type of client,
show off exactly what transformation
you can achieve for them.
Really, don't be shy about it.
Sprinkle your homepage with tons of personality
and the best examples of your work.
Demonstrate exactly what makes you best for their project
from the word go.
Your homepage is a conversation opener,
and you really have got to impress.
I also like the wording for Elk Creative's case studies.
"The latest and greatest," proud of what we do.
You want to sound engaging,
and really signal that you enjoy what you do.
Any website build or branding project might turn
a little bit challenging at some point,
and you want to position yourself
as a brilliant project partner.
Elk Creative also have plenty of social proof,
another huge tick box for highlighting
you are the best choice.
Corey and I actually chatted recently
about his agency growth.
And he said that when the right prospect is looking
at his website or his personal brand website,
by the time they are actually getting in touch,
they already have made up their decision
that they would love to work with him.
And this is really what he's striving for.
That's the power of a great agency brand website,
further boosted by the agency founder personal brand.
If you want to learn from Corey's approach
to his personal branding, watch this vlog after this one.
Now, what you can learn from Corey's homepage?
If, like Corey, you want your online presence
to do a lot of the selling for you, don't hold back.
Imagine someone scrolling through
an agency directory like Clutch.
Be intentional about how you want to stand out,
how you want to get noticed
and attract your dream clients.
Don't be afraid of your site looking different.
In fact, one of the worst mistakes you can make
is to look like all the other digital agencies.
So ditch any stock photos
and start showcasing your agency culture,
your team, and your personality.
What could Corey tweak?
I found this really difficult, because I love his site.
But it would also be so great
to see a picture of him on the homepage.
My next example is a larger agency.
They're based in sunny San Diego,
and they're called Wonderist Agency.
Why did they stand out to me?
They are all in with their niche.
They are a full service dental marketing agency.
Now, dentistry can traditionally be one of these sectors
where you think you might need to be more serious,
but you get onto their homepage, and you see this fun video
of their team in the background,
really showing the fun side of them.
Plus, they have such a friendly video
from their co-founders, who are a lovely married couple.
They share their story and address some of the problems
they see in the dental sector heads on,
and they position straight away how their agency
can really help their clients.
For example, the use of stock images.
And by now you know how I feel about that.
And how they really make their clients look more authentic,
or that they give clients an actual dashboard, which shows
how their website and digital marketing is performing.
And they also reveal their secret sauce,
which I think is brilliant.
It's their team of 30, and about 10 office dogs.
They show what makes them different,
and they have brilliant client proof.
Tell me in the comments,
are your client testimonials absolutely up to date?
I know I need to add some new ones to my own website.
I often see agency make the mistake
of being too serious and dry on their websites.
Yet, humor is such a powerful emotion to use
on your homepage, to really boost your marketing
and make you more memorable.
Wonderist Agency tap into this.
They know their dentists, and dentist marketing people
like to be entertained.
For example, they present their stats in such a cute way.
We see 137 Community Service Hours,
Clients in 137 cities,
34 Wunder Buds,
and nine Wunderpups.
How cute is that?
What can you learn from them?
It's much easier to stand out
when you commit to a niche.
You can become more relatable to your audience
by showing who you really are,
by revealing your best stories.
Plus, how cool is it that their site
has no stock photos in sight?
Even when you're a smaller agency,
you can achieve this.
Just look at this example from Design Box Media.
I love the new photos they've got on their homepage,
and also check out their About page.
And just a quick hello to everyone in the team.
Hi, Tom! Hi, Marc! Hi, Dan! Hi, Konstantin!
Hello, Emily! Hello, Leah!
Love working with you guys! [laughs]
It's brilliant that they're using real photos of a team,
and it's the same on their new About page.
So if you want to be inspired
to also improve your About page,
watch this vlog after this one.
There's some really cool About Us page examples,
particular for digital agencies.
When you build an agency owner personal brand,
you stand out from the competition.
My third example, Chantal Edouard-Betsy,
shows us this beautifully on how this is done
on her amazing homepage.
Chantal builds shamelessly quick websites
for creative female entrepreneurs
who are ready to do serious business online.
I really love her Featured In section,
showcasing all her best guest appearances.
It builds so much credibility straight away.
If you are sharing
your expertise on podcasts or as events speaker,
this really builds your authority and trust.
And then I really like her website messaging.
She says, "Do you have website shame?"
Now, this must apply to so many business builders,
and they will feel like she's actually talking
to them directly.
And Chantal offers the solution to these problems.
Done-in-a-day websites that truly convert.
And I love this bit,
"It's not all magic and goosebumps."
Chantal actually encourages you
to download her Website Preparation and Get Ready Guide.
What fantastic leads hand-raiser for her
for people who are thinking about a new website,
And everyone who downloads this
can be converted via e-mail marketing.
What a clever technique, Chantal.
Now, what can you learn from Chantal's homepage?
She has a niche which makes everything on her homepage
so relevant for her visitors.
She works with female business builders who are busy,
so she offers quick websites that truly convert.
Such approachable copy, as well.
Chantal really speaks the language of her audience.
And it's brilliant that she also mentions her price range,
with the all important 'from' caveat.
This means she qualifies people
who get in touch straight away, and makes it less daunting
for website visitors to get in touch,
as they already have some certainty
of the investment required.
And if they have a smaller budget available,
Chantal has a solution for them, too.
They can look at her beautiful templates.
Chantal successfully paints a picture
of the lifestyle transformation she offers to her clients,
pictures of being on the beach.
She really shows off what she can do for her clients.
What could Chantal tweak?
Well, this is something I actually need to add
to my own homepage, too.
It's perhaps a video message from her,
to build that trust more instantly.
Earlier on, I promised you 3 mistakes to avoid.
Just because you can,
don't make your website so busy and fancy
that visitors don't know what you want them to do next.
Avoid tech jargon!
Your homepage is for your audience, and not for your peers.
Ditch stock photos and too many tech graphs.
They don't show why you are the best choice.
Ask yourself, when you're viewing your own homepage,
are you addressing
your dream clients' pain points straight away?
Why have they come to your site?
Do you offer them decisive call to actions?
Someone who does this super well
is my Wunderstar Imogen Allen.
She says if you are here for this, click on this.
Imogen also offers a super cool
Agency Homepage Framework Download.
Get the link in the description below.
And if you want to see me interview Imogen
live on Instagram, click on the link in the description.
I hope you liked this video.
Make my day by sharing it and commenting on it.
Be sure to check out the two vlogs shown next on the screen
to help you attract your dream clients
with an awesome About You page for your agency,
and also learn more about Agency Owner Personal Branding.
You've got this!
And if you haven't subscribed yet to this channel
press the bell now.
There's going to be more awesome videos.
Auf Wiedersehen! I can't wait to see you in the next video.
(upbeat pop music)