So you’re sitting in front of your computer trying to figure out how people are going
full-time entrepreneurs and making money posting content online.
Or maybe you’ve been experimenting with posting content on Instagram, making podcasts,
or creating videos… you love it and you want one day to quit your day job and do this
for a living.
Well, in this video, I will be talking about content creation for beginners and more specifically
content strategy (The number one thing you should be doing if you want to turn your hobby
into a full-time gig).
Hello and welcome to the Pod Sound School. I’m Veronica. I’m the content and marketing
strategist.
Our mission is to give you all the tools and knowledge you need to help you create podcasts
and video content so you can start sharing your awesomeness with the world and start
building your personal brand online.
When we started the Pod Sound School we had no idea how to reach out to our potential
customers, or how to build trust in what we have to offer. Since we were an online-based
business running everything from our home… like literally from our kitchen. We didn’t
have a lot of capital to invest in paid ads or a marketing team.
But we didn’t get discouraged, and intuitively started creating content and posting it online.
We created the Pod Sound School podcast ( which by the way you should check out the link is
in the description below). We also created our channel here on YouTube and started posting
animated videos because we were terrified to show our faces.
We didn’t really have a strategy and we would post content that we thought was useful.
But it wasn’t until we started to understand how content creation works, and developed
a content strategy, that we started growing our channel, creating content and services
people really needed, and started consistently making money.
Every piece of content you post online should have a purpose or a goal behind it. And this
is very important to understand. Posting content without having clear goals and not knowing
who it is for is a huge waste of your time. It’s fun!
But what if we can combine fun with purpose and tactics?
So let’s define what content creation is. Content is everywhere these days, content
is the blog article you read this morning or the Tik Tok videos you watch before going
to bed ( guilty of that).
Content is the photos or videos of people you follow on Instagram, and the how-to videos
you watch on YouTube, or the podcast episode that left you inspired on your way to work
this morning. You may be already creating content without knowing when you went on Instagram
stories to share your morning latte or your workout routine.
But, the way you can turn the content that you share into your most effective marketing
tool is by having a content strategy.
By the way, if you’re already creating content let me know in the comments. I’d like to
know if you’re creating podcasts, videos, and graphics and posting them online.
So Veronica, what is a content strategy?!
Content strategy is the process of creating visual or written content in the form of video,
podcasts, social media posts, blog articles, or any other type of media around a topic
that’s appealing to your ideal audience and posting it on different platforms.
Also, an important part of content strategy is learning how you can make your content
more visible on the different platforms by understanding how they work.
So I’m going to unpack this definition by talking about each point individually and
giving you examples so you really understand how they work.
Point Number One: Know your Audience
Imagine posting videos and podcast episodes about complicated audio concepts and theories
like signal flow and compression when in reality what people want is to learn how to record
and edit audio in the most simple and time-efficient way so they can have a podcast. We did that.
Our audience was not audio engineers or audio geeks. They are people like you and me with
busy schedules, side hustles, who wanted to learn how to create a podcast that sounds
great.
When we understood this, we started creating content for them and for their needs. We were
helping them overcome roadblocks, providing actional tips, and motivating them to start
instead of overwhelming them with irrelevant information that will ultimately discourage
them.
So who’s your audience. Who are those people you want to serve? Who are the people who
need your services or products to solve a problem or satisfy a need?
Have you heard the saying: when you’re speaking to everyone you’re speaking to no one?
This is so true! You want people to hear your podcast or watch your video and have a reaction
to it because it feels like it was made exactly for them… because it’s answering a particular
question or solving a problem. So start describing this person in detail.
Having your ideal audience or prospect buyer clear in your mind will allow you to create
content that’s appealing specifically to them. It will also help you choose your platform,
which we’ll talk about in a minute, and it will also help you grow on those platforms.
Point Number Two: Choose your Platform
You have so many options to choose from. You can start a podcast, a YouTube channel, you
can post videos, photos, or graphics on Instagram, Tik Tok, or Facebook.
You can also create live stream content. It can get pretty overwhelming especially when
you’re creating content solo.
So here are the three things I want you to consider when choosing your platform:
The learning curve, your bandwidth (or available time),
and topic and audience.
So let’s start with the first thing to consider, the learning curve.
I want you to make an inventory of the skills you bring to the table. Are you a good writer?
Do you have experience in video or audio editing? Do you know how to use graphic design tools?
Having some transferable skills may direct what type of content you want to create and
also the platform you want to use.
For example, in our case Studio, Steve has experience in audio and video production and
I have experience in writing and research so we were able to start making videos for
YouTube and writing and recording podcast episodes as well as writing blog articles
for our website.
But if you don’t have these technical skills you can either hire freelancers to help you
create and edit your content or set some time aside to learn the skills. Learning these
skills will go very slow at the beginning but you’ll get better and faster the more
you practice.
And the second thing to consider when choosing your platform is bandwidth.
How much time do you have each week to dedicate to creating your content?
For example, editing a podcast episode can take you from 2 to 4 hours or more depending
on your podcast. Video can even take longer than that.
So depending on how much time you have within your schedule to work on your content, you
may choose to produce a podcast instead of producing videos, or you may decide that short
format videos for Instagram reels, YouTube shorts, or Tik Tok is a better choice.
Maybe you’re not comfortable with making videos yet and you want to start creating
audio content, in that case, a podcast is a better option. ( By the way, if you’re
thinking about launching your podcast we have this video showing you the steps and our best
tips on how to launch a podcast).
And the third thing to consider when choosing your platform is: Your topic and audience.
Your topic and audience may also influence which platform you decide to use to publish
your content.
For example, if your content is educational and requires visuals, you may want to choose
a platform like Instagram where you can post info cards, make demo videos, or tutorials.
Or you can also choose to post long-format videos on YouTube.
Your audience will also be a big deciding factor.
For example: If your content is directed toward Genzs a platform with a short video format
like TikTok may be the place to post your content instead of Facebook.
And here’s a pro tip:
All social media and video platforms have algorithms tracking user behaviors so they
can suggest more content based on users’ interactions and responses.
So make sure you take the time to learn how each platform works and what kind of content
performs well.
For example, here on YouTube is important to add keywords to the titles of your videos
and create thumbnails with specific elements to make them more attractive.
Also, watch time is important on YouTube so your content must be interesting enough so
people watch your videos until the end.
Each platform has its kinks! You want to take the time to learn so you can use them to bring
more eyes and ears to your content.
But you may decide that you want to create content for multiple platforms and that’s
okay as long as you can stay consistent.
You may decide you want to maximize your content production and create a podcast and video
at the same time, or a video podcast. This is a great idea and there are different ways
that you can go about doing both without adding too much extra time.
And actually, we have this really fun free-training showing you how you can create video podcasts
for YouTube. You can find the link in the description box below. We hope to see you
there.
Point Number Three: Goals.
Your goals are different depending on where you are as a content creator.
If you’re a new content creator, meaning that you don’t have a big following or a
big community, then the goal that you want to achieve with your content is awareness
and getting the word out.
What you want to do in this stage is to prioritize creating content around topics that people
are searching for online.
There are different tools that will help you find keywords that are frequently searched
within your topic.
This is called SEO. I’ll be covering more about SEO in my next video about content workflow
so make sure to subscribe so you can catch that video when I make it.
But if you’re curious about how this whole SEO thing works. I have a video where I get
more in detail about this topic.
But it doesn’t stop right there. Bringing up your creativity and your personality into
your content to make it stand out is a must.
There are many content creators out there but only one YOU.
So make sure that when you’re creating your content to include a touch of weird to spice
it up.
We do it here at the Pod Sound School. We’ve worn costumes, made videos in the forest,
recorded podcast episodes in grocery stores. We have made videos of us meditating. We’ve
done it all.
By being more you and creating content that reflects your personality, you don’t only
stand out from the crowd, but you also have a lot of fun, which is also super important
for content creators.
But if you already have a following and people are responding to your content, meaning that
you have validated your idea and topic, your goal is to educate your audience even further
and establish your KLT ( Know-Like- Trust factor).
So Maybe a long format type of content like a podcast where you can discuss your topic
in more detail is a good idea. Or maybe you want to take it up a notch and start going
live for your community.
And finally, if your goal is to generate sales and sign up more clients, you can offer free
training, webinars, and product demonstrations. The idea behind creating this content is to
get people to check you out to help them make a decision to buy your product or service.
So think about which stage you are at as a content creator and plan and create your content
with this in mind.
I hope you found this information useful. If you have questions drop them in the comments
below.
We have a ton of resources for you and we’re passionate about helping you go places with
your content. So let’s collaborate. Let’s stay in touch.
And before you go two things, No olviden hacer la tarea, and don't forget to subscribe to
our channel
and like this video.