Does planning a virtual event intimidate you or don't know where to start? Let this video be your
first crash course into how to host a virtual event.
Let me tell you why a virtual event has
the potential to be the next biggest money maker in your business. Planning a virtual event doesn't
have to feel like rocket science either. Let's break it down in today's video. Then I'm also going
to share with you how I got one of the world's most. renowned speakers in the entire world. Someone
that actually normally charges like a million dollars per speaking engagement. I got him to say
yes and speak at my very first virtual event. Might get you some ideas for how to get big speakers at
your event so keep watching. Why do a virtual event? Here's the unique thing about virtual events.
Especially with how the world changed in 2020 everyone had to adapt. A lot of people have moved
online. The great thing about that is that we can be able to communicate with people all over the
world, any time of day, from the comfort of our own homes. So people that are attending your event can
be in their pajamas. They can be on the other side of the world. They can be any time of day
or night and when the event is virtual they can grab their tickets without having to worry about
plane fare, hotels, babysitters, and while the event is going on they can be tuning in from
anywhere in the world. This means that your reach is so much wider than however many people that you
might be able to fit into a conference room. So the sky's the limit with virtual events. With a virtual
event sure you should still have a marketing budget but your fees might be a lot less. Because
you don't have to rent a hotel conference room. You don't have to worry about hotels or airfare
or catering. This allows you to be able to spend more money on the marketing to reach
more people which should result in a bigger ROI for you. Because at your event you should
be selling something that can then bring people into the next level of transformation and service
that you can provide them. So with that said let's talk about how to plan your virtual event.
So, first of all, you want to decide on the format. Now some people are doing a hybrid knowing that we
can still serve people virtually but have people in person. You want to decide your dates your times
and what tech you'll need to support it. A lot of people will do virtual events through zoom
or through other platforms where people can still be commenting and engaging even from the comfort
of their own home. Next, you'll want to plan the event content. So, how many sessions are you going
to be speaking on? What are the session topics, the scripts and the pitch? Ideally, your event should
be leading into something. Whether that's another event or whether it's a program or a service or
something else that your audience can get more transformation by attending or participating in
after the event is over. Once we've planned the content of the event let's talk about the format
of each session. Typically, you might want to have you know yourself on stage presenting. But maybe
you also want to have multiple different speakers, some guest speakers that can also provide a ton of
value for your audience and create great insights for your audience on their topic of expertise.
At my recent event content machine live I had Russell Brunson, Alex Sharpen, Stephen Larsen,
and Cristy code red and they all came in and spoke to how they create content to generate
6, 7, 8 figure businesses. So that was really exciting for my audience to be able to learn my
strategies and my frameworks to teach people how to grow their businesses online using content.
But then they also got a variety of other speakers to share some of their strategies.
This helps to break up the schedule of the day and creates a lot of excitement because
a lot of these speakers might be people they're really looking forward to seeing and can be a
really great incentive for those ticket sales. Another format you might want to utilize
is Q&A sessions. I love being able to just go up on stage kind of have some blank space
time where I can just answer questions. Have anyone come up to the mic or if it's virtual
to the keyboard and ask their questions and I can answer them. Especially that throughout an event
you are giving them so much information they're certainly going to have some questions left over.
Now the next thing you need to know in all of your sessions is that you need to be able to
break objections for your audience. Think about what you're going to be pitching at the end of
your event. Now, before you even go through that pitch your content should be helping to encourage
and overcome any objections that the audience might have to buying that thing before you even
pitch it. Now, your audience is typically going to have a vehicle, internal, and external, false
belief objection about the thing. So the vehicle objection is about, "Well, I might not need this
because this isn't meant for me", so for example my audience. If I'm teaching them something about
video marketing or about YouTube their vehicle objection could be, "YouTube won't work for me,
video marketing won't work for me", and then in my content I would share some social proof or stories
about how video marketing works for any business and is incredible for generating 6, 7 and 8
figure businesses. An internal objection is about themselves, it's typically like an insecurity.
So in this case, they might say something like, "Well, I'm not good on video. I'm not sure what to
say. I don't have the right message yet", and there I would again create more stories and content around
how to become confident how to know exactly what to share on camera and in your messaging.
An external objection is about something typically outside of themselves. This can be
support around them their family or a money objection and in that we would create content
around the kind of support that we provide as part of our programs. We can also create content around
the money objection to show here's the ROI that people are getting. Here's how much money people
are making when they implement these strategies. So it also creates that future pace that vision of
what their life could look like if they take the leap and implement what they're learning at your
event and this is my favorite part to plan is the audience engagement plan. So, even if it's virtual,
now I don't want you to think of this as like you home alone in front of your computer or your
camera and you're just talking to some inanimate object. You are communicating with real people and
you want that communication to be both ways. So one of the things that we did was at our virtual event
I was up on a stage and I was you know talking to them through the zoom. But before the event I sent
them these emoji paddles. It was like a cardboard emoji attached to a popsicle stick where when
they were getting a big takeaway or an epiphany or loving something that they were hearing or seeing,
they could hold up their paddles and show that on screen through the zoom. So even though I couldn't
see them or hear them as if there was a live audience in front of me sure they could type
in the chat but another quick thing they could do is they could grab their emoji paddles one of ours
was the hands up emoji that they could be shining that in their zoom window to as if it was like a
virtual applause. So that's a really cool way that you can get some engagement. You also want to think
about maybe some breakout sessions or Q&A or ways that people can be asking questions communicating
and networking within the rest of the participants throughout your event. Now, I want to hear from you,
what is your event all about? This would be a great place for us to even share some ideas or feel free
to promote what your event is about or if you're just thinking about hosting an event share with
us your ideas. Let us know in the comments below. The next thing you're going to need in planning
your virtual event is a marketing calendar. Now, what we do is we start from the event date
and reverse engineer. We work backwards to today and what we do in that is we want to make sure
that we have a whole marketing calendar that's going to create bonuses and urgency and scarcity
and reasons for people to purchase tickets all the way throughout this open cart period. We don't want
to just announce that this event is happening and hope that people buy. We need a marketing campaign
calendar so I'm going to share with you some of the best things that we did that created this
huge influx of ticket sales not just on day one and not just on the day of we got ticket
sales all throughout our open cart period. The biggest thing that's going to help your ticket
sales is to always create urgency and scarcity. You want to give your audience a reason to act.
If you're just like, "Hey, here's these tickets", and the event is like a month or two away.
Most people wait until last minute to buy and even then they can get distracted, forget about it, find
something else to do, go on vacation, or just not buy the tickets. So you want to make sure that you
always have lots of content that's continuing to hype up your event and give people a reason
to act now. The first thing that we did when we announced our event we actually created a bunch
of hype before we announced it. So we were like, "Hey, this big thing is going to be announced on this
date stay tuned", and it got people really excited about what's this announcement what's happening.
Well finally, when we announced content machine live was happening. We gave people the
opportunity to get a 48-hour early bird pricing so that gave us a huge influx of ticket sales.
A lot of people purchased their tickets in that first 48 hours to give them the ticket savings.
Now we still had about a month before the event so I wasn't just gonna like sit back and hope
that people would then buy. The next thing that I did is I started to announce the speakers that
would be speaking at this event. The first it was a big secret and something that people were
really excited to find out who are these surprise speakers. So, something that I did was every day for
about a week I would announce the speakers and what I would do is I would give incentives to
buy if you get tickets on that day. So for example, one of the first speakers that I announced was
Cristy Code Red. So, we went live on Facebook we had this big reveal we said, "Cristy Code Red is gonna
be speaking at content machine live and if you get your ticket today you'll also get this bonus
from Cristy Code Red." Well, that was so cool because everyone that signed up that day wanted that bonus.
Now here's the thing, here's a disclaimer. Everyone who signed up before that date also got the bonus.
But if they waited they wouldn't get any of the bonuses. So, every day that I announced more
speakers then I announced Alex Sharpen speaking and saying, "Hey, if you purchase on this day you'll
also get this bonus from Alex Sharpen", and then the next day I announced Steven Larsen as a guest
and if you buy your ticket you'll get this bonus. So the longer the people waited they would miss
out on bonuses. So that was a really great way to get more ticket sales throughout that week.
The next thing I did is I did what we call a seven day live launch. This was a really great
thing for me and for the audience because I got to test my content, I got a ton more ticket sales,
and people got a sneak peek at what was going to be happening at content machine live.
So I said to my audience, "I'm going to be recording some of my content for my high ticket course.
This is going to be a course that I'm going to be selling for 9.97 in the future. But I'm going to go
live on Facebook and let you watch me film it for these seven days only", and so for seven days I went
live blowing their minds with tons of incredible content. Now here's what was the cool thing that
I did, is on day three I started to say, "Hey, you know what? I'm normally going to sell this for 9.97.
But if you go get a ticket to content machine live and anyone else who already has this.
If you go get a ticket to content machine live I'm going to give you this entire course for free.
It's normally going to be 9.97 but you can get this for free when you get a ticket to content machine live."
That gave us another huge influx of ticket sales. So every day of that live launch from day three to
seven I was getting way more ticket sales because people wanted to get more access to this content.
Now, most of the time people wait until the last minute to buy something and that countdown timer
was ticking. We had a big countdown we're like five days left, four days left, three days left, two days
left, and we got a ton of ticket sales in the last two days even on the day of. That's the great thing
about virtual events is people could purchase a ticket on the day of and get access immediately.
Didn't have to worry about travel or babysitter or anything. So make sure that that countdown timer
for you is loud and proud and still directing people to purchase tickets. Some other things
that you can do in your promotion is show behind the scenes of creating the events. I did a lot of
Instagram stories of the venue sneak peek of the content sneak peek of what was in the swag
boxes that we were sending out to people that purchased tickets and anywhere that you can create
FOMO. Like the kind of content they're like, "Oh my gosh, I'm gonna miss out if I don't get tickets to
this thing", make sure that you are painting that picture for your audience and showing them,
"Hey, get your tickets for this event or else you're gonna miss out." Now, before I get into the story
of how I got one of the most world-renowned speakers to speak at my very first event.
Have you subscribed to this channel yet? Hit that big red button below to get brand new content
marketing strategies and business acceleration tips straight to your YouTube feed every week. When
you're creating your speaker lineup for your event you first want to be thinking about of course who
would be a dream to have on that lineup on your stage. Who would your audience love to hear from
and also who would really contribute to great stories and great content that will help with
the thing that you're pitching at your event? I knew that my audience and I am a huge fan of
Russell Brunson. He is a mentor of mine, I've been in Russell Brunson's inner circle and it would
just be a dream if he would speak at my event. But I knew that Russell Brunson is not the kind of guy
who I can just call up and say, "Hey, you want to speak at my event?", the man is running a billion
dollar software company among many other things in his life that I had I knew that if I was going to
ask him I had to do something that would impress him. Knowing that Russell loves good marketing
strategies, what I did was I marketed to him and to my audience asking him to speak at my event. What
I did is I created a video it was actually a song. I had Steve Larsen and Cristy Code Red and Alex
sharp and the other speakers at content machine live come together and we filmed a music video,
and I'm actually going to link it in the comments below so you can go check it out. But it was a song
of me asking him to speak at the event and what I did is I just posted on social media and said, "Hey,
Russell I have a question for you", and this video went mini viral and had tons of people in the
comments also tagging Russell saying, "Russell will you speak at the event?", "Russell this is amazing you
have to say yes", and of course by posting it online and maybe backing him into a corner a little bit
but mostly impressing him with the marketing and the song he said yes. I'll link that below
so you can go check out the exact song. Warning it will get stuck in your head. If you're looking for
more strategies to explode your monthly revenue and effortlessly ascend even brand new audience
members to your high ticket offers including I mentioned my seven-day live launch. I'm gonna
share with you that and more strategies. I'm gonna give you a private invitation to my free training
called hello to high ticket. Click the link below to get your private invitation to that today.