Welcome TechnologyAdvice viewers to this week’s product spotlight.
Today I’m joined by Steffany Winkelmann, the Marketing Manager and Customer Success
Manager for LeadOutcome.
Thank you for joining us Steffany, we’ll dive into the first question right away.
Describe Leadoutcome in one sentence.
Leadoutcome is an email marketing and Marketing Automation platform that is built for small
businesses so that they have access to the same tools that the big guys do, but at an
affordable price.
What differentiates Leadoutcome from its competition?
One of the big differentiators is our price.
Our offering is a lot lower than our competitors.
We also provide a lot of the tools that the bigger guys do.
I think the biggest thing that differentiates us is the fact that we have a referral program.
If you have clients that you want to sign up and manage their content for them, or have
them manage it.
If you are a network marketers, and you want to bring in some of your network into the
program, you benefit from that.
You get 37.5 percent commission, and that’s something the other guys really don’t have.
It’s a great way to bring your community into this product, and show it off with everything
that it can do.
Who is the ideal customer for LeadOutcome?
Our ideal customer is a small business owner.
Really the one to two man team who really can’t afford to use all the big wig tools.
They may have some email marketing tools, they may have some webinar tools, they may
have specific email tracking tools, and just a lot of little things all over the place.
Our ideal customer is that person.
We use Zappier to integrate our product with all their products to make it seamless.
We love working with a small business owner helping them develop their marketing and business
plans, and really getting a lot out of the software.
Tell us about your pricing structure.
What does pricing look like for Leadoutcome?
Our pricing is based off of two models.
The first one is professional, and that’s $49.99 per month.
The second is premiere, and that’s $59.99 per month.
With professional, you get 5,000 contacts and with the premiere product you get 10,000
contacts.
Now you can always add on to that.
We do allow for additional contacts.
You can contact us for the pricing on that.
Both of our products allow for unlimited email sending.
You can send as many emails as you like, which is something that most other companies will
not allow.
Between the two packages, some things are going to be available one, while some things
will not be available in the other.
The pricing is pretty straight forward, $49.99 and $59.99.
What’s a limitation of LeadOutcome?
One of the limitations is that we don’t have some of the really advanced tools some
of the other companies may have.
While we do offer them, it is an additional cost.
They are called rules, and these rules will allow you to automate even more.
We do have smart pixels that can automate a ton of the things you are looking to do,
but some things are just not available within the smart pixels which you will need to advance
into the rules section.
That is an additional cost, so it is a limitation straight out of the box.
You need to be able to pay for the additional rules software, but it is a feature you can
add on to the product.
Let’s talk about Implementation.
What is a best practices for implementation?
The best way to implement it is to use it.
I think one of the biggest things that causes frustration for our users is the fact that
they aren’t getting into the software and actually trying to do something.
Have a goal, once a week, send this number of emails, create “x” number of campaigns,
create a landing page, every week have at least one goal.
Then check in on your account at least once a week.
See where your leads are, see what they’re doing, if people are requesting information,
find out what’s happening in your marketing system.
Without that, you will not succeed.
If you don’t know what your leads are doing, what they want, or what’s happening in your
software or in your system, you’re really not going to find success.
The number one rule for best practice for LeadOutcome is log in and check your stats,
and set goals.
Thanks for joining us today Steffany.
If you would liek to find out more about Leadoutcome check out Technologyadvice.com where we can
help you find the best technology to fit the needs for your business.
Thanks for watching.