Today, I'll explain how to conduct effective brainstorming and introduce a powerful checklist.
[Intro Video]
Hi, this is Mike Negami, Lean Sigma Black Belt.
I received this request.
"Do you have a template for brainstorming?"
Thank you, Borut for your request.
As he requested, I made a brainstorming template.
I'll show you that later.
You would use brainstorming in meetings, but there are several types of meetings depending
on their purposes such as a reporting meeting, decision-making meeting, problem-finding meeting
and new-idea-creating meeting.
Brainstorming will be used in the last one, new-idea-creating meetings.
This doesn't mean just sharing opinions.
In brainstorming, everyone bounces ideas off each other and generates whole new ideas.
This is the brainstorming template I made.
Simple instructions are on this right side.
1) Decide the meeting agendas and inform all participants about them in advance.
By doing this, participants can consider and prepare their opinions in advance, and bring
supporting materials to the meeting if necessary.
This is quite effective, but this seems to not be utilized well.
2) Write the agendas in the agenda box and print copies of this template for the number
of participants.
3) Hand the print-out to each participant and confirm the guidelines in the template
with all the participants.
The chairman may read this out loud, or all participants may read the guidelines themselves.
If the guidelines were used as ground rules and all participants practiced the ground
rules, you can get better results with brainstorming.
The first guideline is "Prioritize quantity over quality."
I made a book review video about “A Technique for Producing Ideas” earlier.
The author James Young tells us that “An idea is nothing more nor less than a new combination
of old elements.”
The more old ideas you have, the more new ideas you can gain.
Therefore, in brainstorming we should “Prioritize quantity over quality.”
Alex Osborne, who I'll talk more about later, also says “Quantity will breed quality”.
The next one is “Don’t criticize other people's opinion.”
When we are criticized, it’s hard to continue talking and it represses our creativity.
Especially in this stage, everyone should understand that we aren't thinking much about
feasibility.
The 3rd one is “Ask for more explanation”.
Not only “don’t criticize” but also go one step further, ask the speaker to talk
more.
Contrary to the previous guideline, when people are interested in our opinion, we are glad
and can be more creative.
The last guideline is “Expand the generated ideas”.
Combine ideas with other ideas and modify them to create a new idea.
Do you know Osborne's checklist?
Alex Osborne, who I mentioned earlier, is an American in the advertising industry and
it's said that he is the creator of brainstorming.
He made a nine-item checklist that develops ideas.
The checklist is listed in this template.
Hints to generate new ideas are written in each square.
Use those hints and write your new ideas.
Let's look at those hints one by one.
"Other uses: Are there any other ways to use it, as is or modified?”
“Adapt: What happens if you apply something from other ideas to it?
Have similar ideas been used elsewhere or in the past?", "Modify: What if you change
something?
Change the purpose, color, motion, odor, taste, form, shape, etc.?”
“Magnify: What about adding more time, frequency, height, length, strength, thickness, weight,
something different, duplicating, exaggerating?”
“Minify: What about subtracting something, making it smaller, lower, shorter, lighter,
dividing or breaking it?”
“Substitute: What about changing materials, processing methods, place, tone of voice,
or people?”
“Rearrange: What about interchanging parts, patterns, flows, layouts, pace and schedules,
or switching the cause and effect?”
“Reverse: What about adjusting it to the opposite, backwards, reverse roles, upside
down, inside-out, turning tables, transpose a + / - ?” “Combine: What about combining
and blending units, purposes, merits and ideas?
After creating many new ideas with this method, what should we do next?
We have to narrow them down to practical usage.
I introduced another template for that in an earlier video.
The 5-Why and 5-How analysis template.
You can classify all the ideas and connect them to causal relationships on the Ishikawa
diagram to narrow them down to the best practical idea very easily.
For more information, please click on the link above and watch this video.
Today we've learned how to conduct effective brainstorming and get the best practical ideas.
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