TAKE ON AMERICAN CLASSICS AND THE INSPIRATION BEHIND THIS BUSINESS.
EVEN THE COOKIES GO ON THE GRILL AT BURGER PATCH.
BUT BEFORE WE GET TO DESSERT, LET’S BEGIN WITH THE STAR OF THE SHOW.
>> HERE IS YOUR PATTY.
TAKE THAT OFF.
>> A 100% PLANT-BASED BURGER.
>> IT’S DESIGNED TO SATISFY THE EDGE CURIOUS -- VEGETARIAN CURIOUS CONSUMERS.
THIS IS A CANOLA OIL BASE.
AN OIL-BASED CHEESE, NO DAIRY.
>> THE VEGAN FAST FOOD RESTAURANT HAS BEEN IN THE WORKS FOR THE PAST TWO YEARS.
>> WHEN WE DID OUR FIRST POP-UPS IN 2017, WE HAD A FOUR HOUR LINE AND SERVED ALMOST A THOUSAND PEOPLE.
>> THEY NOW HAVE A LOCATION INSIDE THE GOLDEN 1 CENTER AND ON MAY 4 WILL OPEN THE DOORS TO THEIR FIRST BRICK-AND-MORTAR.
BUT THE INSPIRATION BEHIND THE BUSINESS CAME ABOUT SEVEN YEARS AGO.
>> I HAVE CHRONIC KIDNEY DISEASE.
WHEN YOU HAVE HEALTH CHALLENGES, YOU START THINKING ABOUT, WHAT ARE SOME OF THE THINGS IN MY CONTROL?
>> IN 2013, PHIL DONATED A KIDNEY TO HIS WIFE, AND THEIR JOURNEY IS NOW BEING SHARED THROUGH HIS FOOD.
>> WE HAVE THE BEYOND MEAT PATTY, FETA CHEESE, GRILLED RED ONIONS, ORGANIC TOMATOES, ORGANIC LETTUCE, AND THE HOUSE SAUCE.
IT’S ON A SOURDOUGH BUN.
>> BUT YOU WILL FIND MORE THAN BURGERS HERE.
>> THIS IS A HOUSEMAID RANCH DRESSING WITH A PLANT-BASED CHICKEN PATTY, HOME SEASON FRIES.
>> YOU CAN ALSO GET VEGAN CHICKEN STRIPS, VEGAN SODA, AND VEGAN MILKSHAKES.
>> WE ARE GOING TO POUR A CHOCOLATE EARTHQUAKE SHAKE.
>> DID I MENTION THEY HAVE DESSERT?
>> WHO KNEW A GRILLED COOKIE COULD TASTE SO GOOD?
LOOK AT THOSE CHIPS.
PERFECT.
>> I AM TELLING YOU, NO ACTING, IT WAS SO, SO GOOD.
OUR BURGER PATCH COFOUNDERS ARE HERE TO TALK ABOUT THIS BUSINESS AND HOW IT CAME ABOUT.
THERE IS SO MUCH TO IT.
LET’S FIRST G TO PLANT-BASED FOOD.
FOR SOMEBODY WHO HAS NEVER HEARD IT, NEVER TRIED IT, WHAT IS IT?
>> IT MEANS NOTHING COMES FROM ANIMALS.
NO MEAT, DAIRY, OR EGGS.
ALL OF THESE BURGERS COME FROM PLANTS.
>> WHAT DID THIS DO FOR YOUR HEALTH?
>> I WAS BORN WITH ONE KIDNEY.
I HAVE CHRONIC KIDNEY DISEASE.
IT BECAME IMPORTANT FOR ME TO TAKE MY HEALTH BACK AND CHANGE MY DIET AND I DID THAT THROUGH A PLANT-BASED MEANS.
I HAD A KIDNEY TRANSPLANT IN 2013.
MY DONOR WAS MY HUSBAND HARRY.
>> NOW I ONLY HAVE ONE AND SHE HA TWO.
>> IT’S AMAZING THAT YOU WERE ABLE TO BE A MATCH FOR HER.
YOUR STORY IS BRINGING ATTENTION TO ORGAN DONATION.
>> ON TOP OF ORGAN DONATION, ONE OF THE INSPIRATIONS WAS WE WANTED TO BE ABLE TO GET BACK TO THE COMMUNITY IN A WAY THAT MATCHED OUR MISSION AND VALUES.
FROM THE BEGINNING, WE HAVE ALWAYS HAD A CONCEPT THAT WE WOULD BE DONATING BACK THROUGH THE COMMUNITY.
SAID THIS MORNING WE WOULD LIKE TO ANNOUNCE WHAT WE CALL THE PATCH MATCH.
FIVE CENTS FROM EVERY BURGER WE SELL WILL GO TO A LOCAL CHARITY.
WE SELECTED DIFFERENT CHARITY EVERY MONTH AND THIS MORNING WE WOULD LIKE TO ANNOUNCE THAT OUR FIRST CHARITY FOR THE GRAND OPENING MONTH OF MAY IS ONE NEAR AND DEAR TO OUR HEART WHICH IS
SIERRA DONA SERVICE CHARITY -- DONOR SERVICES, A CHARITY IN SACRAMENTO THAT SUPPORTS ORGAN DONATION.
>> LOVE IT.
SO GREAT TO HEAR.
THE PACKAGING IS EVEN CONSCIOUSLY SOURCED.
>> WE WANT TO MAKE IT SUPER EASY FOR PEOPLE TO EAT A PLANT-BASED DIET, TO BE INTRODUCED TO A PLANT-BASED DIET, AND CONSCIOUSNESS GOES THROUGH EVERYTHING.
SUSTAINABLE PACKAGING.
WE DON’T USE PAST THAT SHE IS PLASTIC.
WE TRY TO BE CONSCIOUS OF WHAT WE ARE PUTTING IN OUR BODIES AND OUR ENVIRONMENT.
>> DON’T TAKE MY WORD FOR IT ON HOW GOOD THIS IS.
I THINK THEIR SUCCESS PROVES HOW GOOD IT IS.
YOU HAVE SOME EXCITING THINGS COMING UP.
YOU HAVE BOTTLE ROCK.
YOU GUYS ARE GOING TO A PART OF THAT.
>> 120 THOUSAND PEOPLE OVER THREE DAYS.
>> AT THE GOLDEN 1 CENTER.
>> AND ARIANA GRANDE TONIGHT.
WE WILL BE THERE.
>> THAT’S HOW YOU CAN FIT INTO DRESSES LIKE SHE DOES, EAT THIS WAY.
ALSO TOMORROW, MAY THE FOURTH BE WITH YOU, BIG DEAL.
AND THEN CINCO DE MAYO, A HUGE BLOCK PARTY WHERE YOU ARE LOCATED.
>> THEY ARE GOING TO BE CLOSING DOWN THE BLOCK BETWEEN 23RD AND 24TH FOR A MASSIVE CINCO DE MAYO PARTY.
THERE IS GOING TO BE MUSIC, ALL KINDS OF BURGER PATCH FOOD AND OTHER FOOD.
COME ON DOWN AND ENJOY THE FOURTH WITH US.
>> YOU HAVE A PRETTY WIDE TIME.
THEY ARE GOING TO OPEN AT 11:00 A.M.
>> UNTIL 1:00 A.M.
>> SO IF YOU GET HUNGRY LATE, THEY WILL BE OPEN.
>> WE ARE HIRING AND LOOKING FOR PEOPLE WHO ARE INSPIRED BY OUR MISSION AND VALUES.
VISIT BURGERPATCH.COM/CAREERS.
>> IF I