Hey everyone, it's Thu from Hypop
and welcome back to another video.
In this one, we're going through a quick rundown
on how to shoot e-commerce photos.
What's different for e-commerce photos
compared to lifestyle photos
is that you want them to be consistent.
You want each and every one of them to look the same
and you want to be able to produce as many photos
as you want in just one sitting
because you're probably shooting a whole range of products,
for example, a fashion winter collection.
For this reason, preparation is key
when it comes to e-commerce photography.
A few things to keep in mind would be to make sure
that your wardrobe is clean and ironed.
If you're shooting fashion,
make sure to create your looks in advance.
And if you're shooting products,
then make sure the package looks perfect
and it also goes without saying
that your camera, sensors, and lenses should be clean.
If necessary book a stylist and look for references.
We like to use Pinterest as a source of inspiration
as it allows you to share boards
and collaborate with other team members as well.
Before we get into the actual process of the shoot,
give the video a like if you're enjoying it so far.
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Now let's talk about the gear
you'll be using for your e-commerce photo shoot
For a professional e-commerce images,
two key things to generally keep in mind are good backdrop setup
and a lighting setup that produces consistent results.
Here at Hypop, we have actually put together
a professional fashion lookbook portrait
and e-commerce photography lighting kit
that comes with all the support equipment
you need to get started with your own
DSLR or a mirrorless camera.
If you're interested, you can check out
the fashion lookbook kit at hypop.com.au.
Links are down below.
Starting off with a backdrop setup.
There's the heavy duty 8 kilogram load backdrop stand kit
and a full size 2.7meter paper backdrop.
By default, we send you a marshmallow white paper roll
but you can choose any color we have in stock
by getting in touch with us after placing your order.
The light setup consists of two 260 cm heavy duty light stands
and two mid-range 400 watts Godox strobes,
the Godox DP400III-Vs.
We've made a separate video on that unit
which you can check out linked here.
The kit will also include two Godox octagon softboxes
that will help you provide a softer light.
Since this slide has a bowens mount,
you can attach a wide range of softboxes to it
if you decide it later down the road
that you don't want to stick
to the live modifiers that come with the kit.
And if you did prefer a hard light in your photos,
you can always just remove the softboxes
and use the included reflectors as well.
Lastly, you'll also receive a Godox trigger
which you will need to match up
with whatever camera brand that you are using.
On the product page, there's a drop down menu
where you can select your camera brand.
The trigger will let you control the strobe settings wirelessly
and it's also what triggers the flash when you press the shutter button.
Now let's see this kit in action.
We're shooting in our own Studio space today with our model, Anggun,
and a Sony a7R0-III and a 24 to 70 mm lens.
If you are watching this and you are based in Sydney
and you are interested in hiring this space for your own shoots,
check us out at studio.hypop.com.au.
The backdrop setup is fairly simple
and straight forward to set up.
The first step is to piece together the four piece crossbar
and insert it through the core of the paper roll.
Once mounted onto the two stands,
you can raise it up and roll it out.
The step ladder will help here.
Although the backdrop is thicker and purposely made for use
as photographic backdrops,
it's still paid by the end of the day,
so you should take as much care as you can when setting it up.
If you're interested to know our tips on how to use
and take care of your paper roll backdrop,
check out this video which we just recently filmed for you.
You can always play around with your light placement
depending on what style you're after.
Our kit is a two point kit
and you will be amazed at what you can do with just two lights.
If you're interested in a tutorial
on getting the most out of a two-light pointing setup,
let us know in the comments below.
For today we'll stick with a classic combo
using one as a key light and one as a fill light
since we're shooting e-commerce photos.
Since our studio can't be blacked out completely,
there's always a bit of natural light
that comes through the ceiling.
Because of this we'll start off by changing our camera settings
so that ambient light doesn't affect our images.
The stroke kit we're using is a full manual kit
which means that there are no automatic settings.
There are a few ways though to figure out
what settings to use such as using a light meter.
But for this example, we'll just be using test shots.
Since the strobes don't feature high speed sync,
we'll start off by setting our shutter speed to 1/200,
ISO 100,
and then change our aperture
until our images are completely blacked out without strobes.
After your camera is set,
we can now turn on and change the settings of the strobes.
We can do this all remotely by using the groups feature
that the Godox triggers have.
Once you figure out your camera and flash settings,
you can generally work around those same settings
every time you're in the studio
depending on what your ambient light is like.
Make sure you look at your histogram with your test shots
to make sure you're not clipping in highlights or shadows.
You basically want your histogram
to look something like this
so all of your values are balanced.
We're shooting in raw as well
so we'll be able to slightly adjust in pose if needed.
For e-commerce photos,
one tip I can give you is to take as many angles as you can.
People buying online are not able to take your products into their hands
and look at them from all angles.
So you want to make up for that as much as possible
to invite potential customers to buy online.
Another tip I can give you is to use a higher f-stop
so everything is nicely sharp and in focus.
Setting up your camera on a tripod also helps with this.
For the sake of consistency, it's also a good idea to Mark
the model's position on your backdrop.
Before we get to the recap,
feel free to leave down in the comment section below
if you have any questions
about shooting your own e-commerce photos.
Follow us on social media for more inspiration
and to see more BTS content of this shoot.
So just to recap here's a quick diagram of how we have
positioned our lights.
This is just one way you can take your own e-commerce
or fashion photography photos.
But remember you have Endless Options
on what sort of light modifiers you want to use,
whether it's a strip box or a lantern
or even just using a bell bowl for harsher shadows.
Not to mention the different results you'll get
from just playing around with where you place the lights.
Here are some of our results from the shoot which we use
for our own product images on our website.
For more videos just like this,
don't forget to hit that subscribe button
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Leave a like on the video if it's helped you
and feel free to leave down
in the comment section below your thoughts
or if you have any questions about e-commerce photography
or fashion photography.
Follow us on social media at Hypop
and visit our website hypop.com.au.
Thanks for watching.