- [Russell] Hey that's me, Russell.
I was a regular kid from Utah.
I was pretty terrible in school, I was an aspiring wrestler
and overall I was fairly ADHD.
At the age of six I got my very first job
working for my parents weeding the garden
and picking vegetables, now the job was good,
I had a steady paycheck, I got health insurance
but then I thought I hate eating beats.
What if I just sold these instead?
Now by age 15, I became completely obsessed with
creating and selling stuff such as potato guns
- Credit boredom-- - That was awesome.
- [Reporter] For Russell Brunson's success.
He and a friend thought it would be fun to go online
and find out how to make a potato gun.
It wasn't long that he discovered over
18,000 people were doing the same thing.
- There's a potato gun forum
that has 6500 registered members on there.
- [Reporter] So Russell said to himself--
- I bet I could make a product and probably
sell it to all those people that are looking for it.
There comes a time in your life when you realize
potato guns don't really have a global market,
so I thought what if I created something even better
and also what if I was wearing a better shirt?
Well it didn't come quick, after years of
selling products and courses and events,
I finally found a better way of running any business.
See everyone and their grandma had a website
but very few actually made a different in their
business at all, there were too many options and pretty
images but zero personality and no sales strategy.
So I asked some people who were way smarter than me
to partner up on an idea and we went to war with websites.
We wanted to do things differently,
no VC's or round tables telling us what to do.
Instead of creating a software,
we wanted to create a movement.
Instead of focusing on profits,
we wanted to focus on impact and on legacy,
on being an example that it's okay to be different.
(dramatic ensemble music)
So to do that, we had to be bold, loud
and disruptive and we were.
So what happened in 2018?
Well first of all, growth.
ClickFunnels had over 70,000 active monthly users
and those users built over four million funnels
and processed $2.4 billion in sales.
That's billion with a B, now numbers are impressive
but we realized the true importance of what we do
at annual Funnel Hacking live event,
which grew from 600 people to over 3500 people and we had
Tony Robbins speak again this year because he's the man.
We ordered another 168 Two Comma Club winners,
which makes over 400 total.
plus this year we had over 17 people
who made more than $10 million inside of a funnel.
So because of that we created a new award
called Two Comma Club X, it comes with
a bigger plaque and a Funnel Hacker diamond ring.
This is two ounces of white gold, four carets of diamonds
and a yellow gold ClickFunnels logo in the middle.
On top of that we purchased a dream car for 16 of our
affiliates and check this out, one of our affiliates made
over $1 million in commission just by promoting ClickFunnel.
It's insane, isn't that amazing?
Now affiliates are just an extension of our team
which continues to grow by the way.
This year we hired over 48 more full time employees.
It keeps growing here, so like we need another office.
So we're actually buying the land
behind the office to build a super office.
Take you guys to the new office that we just moved into.
We opened an office in Atlanta,
one in Grand Rapids, Michigan plus created
a full blown production studio up in Toronto.
Not to mention the fact that we went from just six
to over 15 full time developers working remotely all
around the world and by the way, we're still hiring.
This was also our first year of taking
social media seriously, we created Season Two of
Funnel Hacker TV which got over 1.5 million views.
we also grew Funnel Fridays, the marketing secrets podcast
and had a chance to interview tons of cool people
like Tony Robbins, Kai Lopez, Billy Jean
and a whole bunch more which motivated us to do
lots of crazy stuff like kayaking in a storm.
If you haven't yet, click the button to Subscribe.
I've always had the goal of building my dream house which
was a mix of being super fun and being super productive
and this year I had a chance to actually see that through.
Nine trampolines, a volleyball and basketball court,
a soccer and a football field, a float tank, a cryo-sauna,
a workout room, a wrestling room, a tennis court.
Basically there will never be a birthday party
at any other kid's house besides ours.
So in February we got invited to speak
at Grant Cardone's live event with over--
9,000 people here.
And we had a goal, with a ton of planning,
rule breaking and risk and a little
bit of choreography, we sold over--
- $3.2-- - Million dollars.
- He is now the highest paid speaker on the planet.
- He had basically broken a world record.
- So it kinda created a lot of buzz.
Because of that we created a course teaching people
how to sell from stage, everyone at the office got
a Two Comma Club Award and they were pretty excited.
On top of hosting our own events, we had a chance to go
attend a bunch of events as well, in fact our favorite one
was we went to San Francisco to the Dreamforce event
and at that event I had a chance hear Marc Benioff
speak to over 170,000 business owners.
While we were there at Silicone Valley, we had a chance
to see tons of tech companies that helped me see the vision
for what ClickFunnels is gonna become in the future.
Now the next part of the story got a little bit ridiculous.
We jumped in a plane and flew to Chicago to meet
Grant Cardone but unfortunately Grant got the dates wrong,
so I called my friend Brian, we took his private jet.
He came and picked us up and then flew us to Miami
and then met Grant Cardone who then flew us back to
Chicago and in the air we tricked Grant into building
his very first Funnel for 10X Growth Con which by the way
this year is gonna have over 35,000 entrepreneurs
in the audience and guess who's gonna be speaking?
Steve Harvey and me.
Recently we went to Provo, Utah with Andrew Warner
from Mixergy to tell the ClickFunnel start up story.
We also invited JP Sears to come and completely roast me.
After that we made a video with JP Sears
where he revealed he's actually bald.
We also made a video with Brandon Carter.
basically this year we've been doing tons of experimenting
with new school and influencer style marketing to grow
our brand but for all my OGs out there don't worry,
we're sticking to the classics, in fact this year
we did an old school PBS style telethon to
actually sell tickets to Funnel Hacking Live.
- Who wants the suit? - I want the suit.
- On top of all the other awesome marketing stuff,
we're also consistently upgrading
ClickFunnels to better serve you.
In fact recently, we created a new plugin
where you put the thing into the funnel and it increases
how much money you make and how you get more emails.
- Hey Russell, I got this. - Oh, thank you.
- Over the years we've got a ton of great feedback
from you guys which is why we've worked hard this year
to delivery over 290 updates and a few amazing features
like the ability to use Facebook Messenger to
notify your customers, desktop notifications
and an integrated email service provider platform.
We know how it feels when technical hurdles can get in
your way, we also know how it feels when things go smooth
and you look like a rockstar, it's your needs, your requests
that push us to make ClickFunnels better every single day.
We listen, we deploy and we strive to give you the tools
you need to go out and chance the world in your own way.
- Our Funnel Hacker families run extremely well
but we're also doing a lot of good.
The ClickFunnels mission is to liberate
and educate the world and because of that,
this year we partnered with two amazing charities.
The first being Village Impact, we gave them a check
for $133,000 and me and a few Funnel Hackers
actually flew to Kenya to open up our third school.
We told our community all about all of you
and our community wanted to help.
On top of that, we also funded a feature
film for Operation Underground Railroad
to aid the fight against modern day slavery.
In less than 48 hours we were able to raise
over $1 million for them at FunnelHacking Live.
- Thank you, this couldn't
have happened without ClickFunnels.
- Funnel Hackers are changing the world
and the best part about all of this is the fact
we can spend more time with our families.
For example this year, I launched a new coaching program.
I coached my kids wrestling team.
It doesn't make me emotional at all.
I was able to take my wife to her
dream concert, a Kelly Clarkson concert.
Which by the way, congratulations on winning American Idol.
I had the chance to spend tons of quality time with my
parents trying to explain to them exactly what I do.
They still don't get it but the good news is
they finally stopped telling me to get a real job
and lastly, I was able to take my family to McCall, Idaho
to completely disconnect, in fact this
is the first year I've ever disconnected
from phones and funnels and everything.
In fact because I felt so good to be completely
disconnected, I'm officially announcing my retirement.
Just kidding, I'm not retiring,
I gotta go to work, where's Todd at?
This year had so many other amazing moments
that I'm never gonna forget, so get ready for rapid fire.
Sold an additional 24,000 copies of Expert Secrets
plus 23,000 copies of Dotcom Secrets and lit one
of them on fire and shot it with a potato gun.
Won the Entrepreneur of the Year Award, got to wear a suit.
We shot our second infomercial with the Harmon
Brothers and awkwardly got to act in that one.
Placed in the Inc 500 list of the fastest growing companies.
Spoke at a Tony Robbins event.
Raced super cars around Miami.
Didn't know how to work the door.
- How to drive these things? - Where's the park?
And I got to fly a plane, rented out an office
space in the walls for the Two Commas Clubs Awards,
went on safari and made out with a giraffe,
flew a helicopter over Las Vegas and also Wyoming,
Saw Metallica live, twice.
This year we officially launched 3Days.com, the One
Funnel Away Challenge, 10X Secrets and the Mother Funnel.
Which leads us to here, it's the new year and we got
350 Funnel Hackers cruising through the Caribbean.
- [All] Yeah!
- So that's all cool but this year means nothing
without the lessons we've learned, so for me
there's really been three major breakthroughs.
Number one, the importance of goal setting.
Strive for the impossible, the unheard of,
the absurd dreams you've always had.
Even if you don't always hit it,
it's way more fun than being realistic.
Number two, the greatest motivation in business
will not come from how much money you make,
the stuff you own or the vacations you take.
It comes from seeing the results of
the people you're trying to help.
When you focus of their results,
you'll get all the motivation you need.
Number three, in business there isn't any glory
without having amazing people to share it with.
Share the ideas, the struggles, the late nights
and the energy drinks, sharing the ambition
and when you do that, you find it becomes
even bigger than you ever could have imagined.
As a small town kid from Utah, I can't even begin to
explain how grateful I am for everything that's happened,
the good and the bad.
This year has pushed me and those around me to
the highest degree and these highlights and experiences
have just been the byproduct of the greatest reward of all
which is seeing you guys, the Funnel Hackers,
the misfits, the crazy ones, the ones who see things
differently, the ones who embraced our differences
and went out to make a real difference in the world,
building life by design instead of by default
and encouraging others to do the same.
Together we're serving the world at large
and in 2018, we're just getting started.
♪ I will rise up ♪
♪ I will not fall ♪
♪ I will stand up ♪
- You know I love you and you know just how proud
I am of you and you know we're gonna do this,
everyone else here also believes in us.
- Will you marry me?
- No.
♪ Go all the way ♪
♪ This will be the day ♪
- Somebody's just qualified for the Two Comma Club.
♪ This will be the day ♪
- [Russell] 50,000 units!
♪ I will rise up ♪
♪ I will not fall ♪
♪ I will stand up ♪
♪ I will not fall ♪
♪ I will stay strong ♪
♪ Never giving up faith ♪
♪ I will go on ♪
♪ Go all the way ♪
♪ This will be the day ♪