- Hey this is Gillin Goldie and in today's video,
you're gonna learn how to get backlinks to your site.
Now this is a case study,
where you'll learn how I built 450 backlinks
to one page of my website completely white hat.
So you don't need to pay for links,
you don't need to do spammy blog comments or PBNS
this is just a completely white hat tutorial
that teaches you how to get a ton of links to your site.
Even if you've never don't it before.
Even if you don't know what you're doing.
Even if you don't have a full scale team.
Now, before we get into the video,
I just want to make sure you subscribe because
if you're interested in getting more links to your site
or you want to get more traffic to your website,
you'll definitely want to check out my other videos.
Now, let's jump straight into the tutorial.
By the way, just so you can see,
this is the page that I built 450 backlinks to
and you can see on ahrefs
that the rank for this website
is just going up exponentially.
You can also see that the organic traffic for this site
is increasing,
which is the most important thing right?
You want to get the backlinks
but you also wanna get the traffic too.
So how did I get the backlinks to this site?
Okay so the first step to getting links to your site,
is to find topics that you can produce,
that have a ton of link building prospects.
And what mean by this is basically,
you're fishing where the fish are swimmin'
so you're reverse engineering the process.
So you're looking at your competitors,
finding out where they got links
and then building a similar piece of content around that.
So how do you do the research for that?
Well, let's you're in the wellbeing niche for example.
You'd look at the most competitive search terms
around your niche.
So let's say it could be mindfulness,
meditation or yoga.
Right?
And on Google you can use the ahrefs toolbar
to see the number of referring domains for each website.
And if you see
there's a lot of referring domains for each result,
then you know you're onto a winner
because that means there's ton of people you can contact
to get links to your site.
So now you know the topic to write about
to get links to your site,
you need to produce the content.
And what I recommend first is looking at your competitors.
So here's an example of a competitor
in the mindfulness niche,
and you want to see
how can you make your content better than there's?
So where I scroll through this piece of content,
it's not very engaging.
It's not that easy to navigate.
It's mostly text driven
and there's not many graphics either.
So there's plenty of ways
I can make my content better than there's.
And that's what I did.
So you can see on this page,
it's really comprehensive.
It's got loads of graphics.
It's easy to navigate.
It's easy to scan through
because of the readability of the page.
You can see the sentences are very short for example.
There's loads of subtitles,
and all of these elements combine
to make sure that your content becomes
a very linkable asset.
The other thing is as well,
that you can see there's no monetization on this page.
Okay?
So there's no affiliate links,
there's no popups,
there's no calls-to-action.
And it's just a very value driven page.
And what that signals is that your content is a resource.
There's no commercial intent in the content.
So webmasters are more likely to link to it.
And that's a really good way to optimize your content
to make sure that people are gonna link to it.
So once you've created that piece of content,
now it's time to build a list of people that you can contact
to market your content.
And basically,
you're gonna approach these people and say,
"Hey, I've noticed you've linked to my competitors piece,
"I've created something similar here,
"maybe you want to link to it."
Alright?
So what you're gonna do is plug your competitor's site,
into ahrefs,
you can get a list of the backlinks
and you can export this list.
And this is basically a list
of all the websites you can contact to market your content.
I'm not gonna go too much into prospecting
because it's a little bit boring,
it's very technical and it can take ages to cover.
So for this video it's a little bit outta the scale,
but once you've exported this list,
you basically want to bang into Hunter,
where you'll get all the email addresses
to contact these people,
and you'll end up with a list
that looks something like this.
So you'll have the name,
email address of that person,
the competing URL,
and the piece of content you're gonna market.
Okay?
So you've now got the content,
you've got the prospect list of people to contact,
it's time to plug that list,
into some cold email outreach software,
because that's where you're gonna see the results.
So I would recommend using a piece of software like lemlist
Moshake is also really good for outreach.
And basically,
your campaign is gonna look something like this.
So you're gonna start reaching out to people,
promoting your content,
via outreach software.
And this is where you're gonna start
to see the links comin' in.
Now I you use software,
the benefit is that it's very scalable,
you can reach a lot of people very quickly,
and you don't need to spend all this time
sort of sending emails personally yourself.
So I would definitely recommend this approach.
And that's pretty much it.
Once you do the research,
you find the content,
you build the prospect list,
and then you do the outreach.
So now you know how to get backlinks to your site
and you know how I built 450 backlinks
to one page on my website.
It's pretty much a very simple link building process,
but it takes a lot of hard work
to nail each stage of the process properly,
and to get it right.
But the more that you practice it,
the faster you'll get
and the more effective you'll get at it too.
So if you have any questions about link building,
let me know in the comment section below.
If you enjoyed the video,
please get it a thumbs up and thanks for watching!