I assume that you already know how to teach grammar but you want to know how to teach
grammar online.
I've discovered the best approach to do this that will not only allow you to teach effectively
but these videos will automatically market themselves for you.
These videos will be seen by people who want to learn grammar from you but have actually
never heard of you before.
Okay.
First, we're going to talk strategy about teaching online.
Then we're going to talk about how to start your videos and then how to keep people's
attention.
I'll then teach you the most efficient way to prepare your content.
And then at the end of this episode, I'm going to share a strategy about how you can get
found or how more people can find your videos.
I make hundreds of educational videos every month on YouTube.
This is my expertise and I helped lots of other educators do the same.
In fact, many of them are doing extremely well, financially.
Several of them are making 6 figures every month and follow this exact strategy.
So, here's the strategy.
People all around the world right now are searching for your expertise.
And what we do how we help them find you because they never heard of you before, we make videos
that answer their questions.
And we put these questions on YouTube, okay?
So, people go on they do this search on Google or YouTube.
They find your video answering their question.
And they make eye contact with you as they watch that video.
And they learn to like you and admire you and they want to hire you.
I've said that phrase that before.
It rhymes and it's kind of catchy.
But think about it for a minute.
You've created a 10-minute video and you put it on YouTube and it answers someone's question.
They're really appreciative that you've answered their question and they see you as the expert
on that topic.
Now, it doesn't take much then for people to get to a point where they want to hire
you.
Maybe they subscribe and they watch a couple more videos.
And then they've gone and checked out your website and they learn to see what you offer.
The important place to start is with keywords research.
Now, before you get overwhelmed with that word or that phrase, know that what I'm going
to show you is really easy and it's really quick.
That's why I'm going to demonstrate it for you.
So, check out this tool.
It's called Keyword Magic Tool.
And by the way, this website, SEMrush, I don't use any other tool on their website.
I don't need to.
This one tool does it all for me.
I'm going to come here and type in grammar.
And watch this.
I do 2 other things, okay?
So, I typed in the word grammar.
You can type in anything you want.
I hit questions.
It's very important to turn on that button.
Then I'm going to come over here to advanced filter and I turn up the word count to 8.
8 is my default.
I want phrases that have 8 or more words.
Now, look at some of the results we get here.
Alright.
So, I see a couple things here.
I guess there's a guy named Andy Grammar.
You can't exclude that if you want to filter out some stuff.
So, let's just exclude the name Andy.
I'm going to exclude Ginggo.
Whatever that is.
Okay, but very quickly because these are such long phrases.
We find some very specific questions.
"How many punctuation marks are in english grammar?
How to improve your writing skills and grammar?"
I love this one.
"How to be good in English grammar and speaking?"
That just doesn't sound like very good grammar to me.
Okay.
But now, let's get more specific.
I'm going to come up here.
I'm going to change instead of the word grammar.
I'm going to type in sentence structure.
Alright.
I mean this is a totally specific question.
"What grammatical structure is an Italicized portion of the sentence?"
Or "How to use parallel structure in a sentence?
How to write better by improving your sentence structure?"
Now, notice over here, this column says volume.
That's how many searches are happening every single month for this phrase.
Now, that sounds like a lone number.
This is gold.
So, listen up here, okay?
The phrase has 8 or more words.
That means that's extremely specific.
There are a lot more people that are asking these questions.
They're just typing it in in a variety of ways.
And there are 20 that are searching for a word of this exact way.
So, let me see.
Yeah.
This phrase has 9 words in this.
So, let me explain it another way.
When somebody goes to Google or YouTube and they type in this exact 9-word phrase, and
then they see your video that has that exact 9-word title, of course, they're going to
click on it.
It's what they were searching for.
So, they click on it.
They watch it all the way to the end.
And that's what we really need.
The YouTube algorithm sees that and says, "Wow.
This is a high performing video."
So, we're not going after competitive phrases that have high search volume.
We're going after phrases that have low search volume so we can eliminate all the competition.
And when you post this video to YouTube, you rank number 1 instantly.
I just want to show you the power of this tool.
So, let me do one more thing.
I'm going to type in.
Should I type in now...
Alright, we've got tons of options here.
Still quite a high search volume.
Again, I like to start between 10 and 100.
So, here's some phrases.
90 and below.
"Can a verb be a prepositional phrase?"
That's a very specific question.
You could answer the question then give examples of verbs that work that way or don't work
that way.
I don't know how to answer that question.
I just find you a gold mine of 2 different ways.
Like 1, this will give you tons of ideas, you're never going to run out video topics
to film on.
And 2, I found the titles of your videos that are going to turn your videos into marketing
machines.
So, they're automatically going to pull in these people who are asking these questions.
Now, hold on just a minute.
I just noticed that you haven't subscribed.
So, there's a red button.
Go ahead and click that red button and subscribe to this channel.
And then right next to it, there's a bell.
Click that button as well.
That turns on alerts so that each time I upload a new episode, you'll get an email from YouTube
and you won't missa thing.
Once I have the titles selected, the list of videos that I want to film and I'm ready
to prepare the content, I use the same outline every time.
This is what the outline looks like.
I've got my title, I can make notes about my intro if there's I want to say specifically
in the intro.
I remind myself to give content hooks.
Then I have several bullet points where I can just put the talking points of things
that I want to talk about throughout the video.
What I want to talk about first, second, third.
You know, I might end with a story.
And then I always have a very specific call to action.
Whether I'm recommending the video that they should watch next or the lead magnet.
The free gift that could get by clicking the link below.
Now, we already talked about your titles.
Remember this is probably and 8 or a 9-word phrases.
That's where your title is.
In your into, you're basically reading the title to them and then telling them why it's
important.
So, hey, in this video, we're going to talk about this long sentence.
I've been doing this for years or this is really going to change your life, right?
So, something profound, something that's a why of why they need to watch this 10-minute
episode.
We're going to talk about the content hooks in a minute because we need to have the content
to prepare it first.
One way that you can think about it is in time.
Like I'm going to spend a minute here and then I'm going to spend a minute here, I'm
going to share a story.
Maybe that's 2 minutes.
We got another minute here.
I've got another minute here.
You'll know the time as you go along.
Now, when you prepare it this way, you don't want to memorize it and on filming day try
and remember all bullet points because guess what?
You can pause.
I'm pausing a whole bunch while recording this video.
But I know that my editors will just edit out those pauses.
And what I have all my clients do is they do point number 1.
They look at their notes then they come and they look at the camera and they deliver point
number 1.
They might talk for 1 minute, 90 seconds, maybe 2 minutes and then they finish point
number 1.
Then they come back, they look at their notes.
"Oh, yeah.
That's what I was going to talk about next."
Then they come back to the camera and deliver point number 2.
They're not thinking about what point number 3 is.
In fact, we want them to intentionally pause after they're done talking about point number
2.
They come back to their notes.
They look at point number 3 and they, "Oh, yeah.
That's what I was going to talk about next."
They look at the lens of the camera and they deliver point 3.
This is the best way to prepare your content because 1, it's simple.
You're not writing out a lengthy script that might take you a couple of hours to prepare
for one video.
Now, you can just bullet point the talking points and maybe 5 minutes, maybe 10 minutes
and that episode is prepared.
And you can take the burden off your shoulders of having to memorize all this content because
you just got memory joggers.
I'm going to talk about this first.
And then I'm going to talk about this second.
And you're going to pause between each one.
When you start your episode, all you need to do is 2 things.
Okay?
You need to say what the video is about.
And then tell them why they should watch.
So, when you do keyword research, you find that phrase, that question that people are
asking.
It's really as simple sa that.
If the title of my video was How to Invest in Real Estate With No Money, this is how
I would start.
"Welcome back.
In this video, I'm going to teach you how to invest in real estate with no money.
I've done it dozens of times.
I figured out the best strategy that has the least risk with the highest profits.
And I'm going to teach you my strategy in this episode.
Or if the title of your video was How to Get You Kids To Listen Without Yelling, I might
say, "Welcome back.
In this video, I'm going to teach you how to get your kids to listen without yelling.
Because sometimes, that's all we can do is just yell.
And it seems to like escalate, escalate, escalate, we yell, and finally, they listen.
Well now, I'm going to teach you how you can get them to listen the first time so you never
have to get to that point.
After you've done your intro and the little opener has played, your little branding piece
that's 6 or 8 seconds long, then comes the content.
And you want to start out your content with content hooks.
So, I want to demonstrate how not to do it and then a better way to do it.
So, on the outline here, I'm going to just demonstrate with this title.
"How to Get Rid of Strep Throat Without Antibiotics".
Now, Doreen Speckman, she's the expert on this topic.
She taught it to me.
I've used the remedy many times.
So, I'm going to pretend that that's my expertise, okay?
And here's my outline.
You noticed I've got 3 words or one word or 2 words, okay?
Very simple outline.
I've got 6 different points that I'm going to cover in the video.
First, let me demonstrate how not to do the content hooks.
"Alright.
As we dive in to this topic of How to Get Rid of Strep Throat Without Antibiotics, really,
you just need 3 ingredients.
If you go grab some garlic, some cayenne pepper and some raw honey and you mix that together,
you take that, It'll wipe out your strep throat.
I just gave away the whole episode, right?
Why are people going to need to watch longer.
Or maybe they don't believe me.
Maybe they think, "Oh, that's sounds to good to be true.
Let me go find a better video."
Or maybe they do believe me and they go leave to see if they have those ingredients in their
kitchen.
Who knows but they're certainly not going to stick around for the ful episode.
So, here is a second attempt that I'm going to set some content hooks that create curiousity.
Alright.
As we dive into this topic of How to Get Rid of Strep Throat Wihtout Antibiotics, first,
we're going to talk about why not antibiotics.
And there's some good reasons why you might want to consider an alternative.
Then there are 3 ingredients.
We're going to talk about each one and how each one is a natural anti bacterial and a
natural anti viral.
It's amazing stuff.
Then we're going to go to the kitchen.
I'm going to show you how to prepare this and how to take it dosage and whatnot.
And then I'm going to wrap up with a story.
My son, when he was really young, he had a high fever, he had strep throat and we use
this remedy.
He also experienced a side effect that you're going to want to know about because you're
probably going to experience this side effect as well.
Alright, let's dive in.
Now, let's talk about the end of the video.
You want to have a call to action if you want your channel to be profitable, right?
If you want to make revenue or you want to have customers or clients, you need to ask
them to do something.
But it's actually easier than you might think.
You don't have to sell them anything in this video which would kind of be weird when it's
educational video, right?
You're giving away information for free.
And then at the end you're trying to sell them something.
Nope.
We don't have to worry about that.
Give them a free gift.
Okay?
So, you might say something like this: "Hey, now that you've learned how to do A,B, and
C, I want to give you a free copy of my book.
I go way more in-depth on this topic.
And if you click the link below and you just cover the shipping cost, I'll send you the
book for free.
That type of a call to action or that type of a lead magnet, the gift that you give away
is called a lead magnet because it attracts leads.
That can be really effective.
Becuase in order for them to pay the shipping cost, they need to give you their name, their
phone number, their address, their email and they're paying a few dollars so you know that
they're committed.
So, it's a high quality lead.
And you get a lot more of their contact information.
As a heads up, the lead magnet that I'm going to give away to you for watching these episode
is my Influencer Almanac.
It's a digital piece that has a lot of valuable information in there.
But there's no cost at all.
You just get it for free because I don't have to ship it out to you.
I could just email you the link.
Another thing that I want to talk about about call to action is engagement.
You can ask people to do things like, "Hey, remember to subscribe."
Did you notice how I asked you to subscribe earlier in the episode?
I was over there sitting on the stairs.
Most people wait until the end of the video and their call to action is that.
But what that does is it tells people to leave.
It says, "You know what?
I'm all done, you can be all done with YouTube.
See you later/see you tommorow."
You actually don't want to give any signals like that.
So, at the end of your videos, you either have a call to action to a lead magnet where
if they are going to leave, they're going to your website.
Or you have a call to action that leaves them to the next video that you recommend that
they watch.
So, you might say something like this: "Hey, now that you've learned A, B, and C in this
video, if you want to learn X, Y, and Z, go watch this video next.
You can point to it, you can tell them the title of the video.
But that way, they're not ending their YouTube session.
They're actually continuing and going and watching another video that you recommend
to them.
I typically will recommend that we do 5 episodes that link to a lead magnet.
So, the call to action is to go to a lead magnet.
The other 15 would link to those 5 videos.
So, it'll be "Hey, if you've learnd A, B, and C, you need to go watch this video next
to learn X, Y, and Z."
And then at that video, the call to action is the lead magnet.
Now, that you've had a glimpse of this strategy, I want you to understnd it completely.
I've created another episode.
It's called How To Get 1,000 Subscribers On YouTube in a Day.
Go ahead and click here or up there.