- The average YouTuber makes between $1 and $5 CPM rates
on their YouTube AdSense revenue,
which is why even if you get a million views on YouTube,
you're probably only going to make between $1,000
and $1,500 for those 1 million views.
But what if you had a CPM rate that's closer to mine?
What if you had a CPM rate
that was somewhere between 20 and $35 on your videos?
Well, today,
I'm gonna tell you how you can triple
your YouTube AdSense revenue,
and I'm gonna give you five tips to actually pull it off.
Now, just keep in mind,
every niche in YouTube is different
and has different ad rates.
I actually did a video covering
the most profitable niches in YouTube,
but, even if you're not
in one of these highly profitable niches,
you probably can be earning more money
from your YouTube AdSense than you currently are.
First of all, do not rely on YouTube's automatic placements
when it comes to your ads.
You have a lot of options when it comes to this.
Number one,
I actually take off the non-skippable ads.
I learned that they don't necessarily pay better
and all they do is kind of alienate your audience
and make them not wanna watch your videos
and shut them off in the first place.
Go into the manual placements in your videos
and target your ads to places
that don't really interrupt the flow of the video.
The other thing is you can go ahead
and dictate these placements
'cause you might be thinking
that YouTube is maximizing your earning opportunities.
And what you might find
is that even if you have a longer video,
they may not be placing mid-roll ads
on that video automatically for you,
which means that you are missing out on money.
Just always go into these manually,
I know it's a pain in the butt,
but you gotta do it.
Tip number two,
you need to go into your YouTube Analytics,
and you need to go into the Advanced Mode
when you're under the Revenue tab.
This is gonna help you identify your highest earning videos,
but you don't wanna look at the total earnings
of those videos.
What you wanna look at is the CPM and the RPM rate.
YouTube pays you for every 1,000 views on your videos.
You want to go and you want to find
which ones are paying you the most per those 1,000 views.
Those are gonna be your CPM rates
which tells you what the advertisers value the videos at.
And then, you're gonna have your RPMs,
which is what you are getting after YouTube takes its cut,
which is a 55-45 split with you, the creator,
if you're monetized in the YouTube Partner Program.
And the reason this is important
is this is a super hack that sets you up later.
Once you identify your most valuable videos in YouTube,
this is where you need to be driving your traffic
going forward.
"Oh, I want my most recent video to take off.
I want to drive as many views
to my latest video as possible."
That's nonsense that kiddies do because they want clout.
You want cash.
This is what you need to do.
Promote your most valuable players.
Promote the videos that are bringing in the most money,
and now, we're gonna compound their earnings.
This is how you're gonna really triple your ad revenue,
is by doing all of these things.
So, now, we're manually placing ads in our videos,
which means we're earning more money for every video
because we're optimizing them to earn money.
Now, we've identified our most valuable players,
our MVPs, our most profitable players actually,
most valuable, most profitable players.
Now, we're gonna take this even further.
Start making playlist and themes
around your most profitable content.
And, now, you're gonna promote those playlist
of profitable videos,
not just the individual videos themselves.
If you can create binge watching loops around these,
number one, it means your videos
that earn you the most money,
could possibly get picked up and promoted
and distributed more in YouTube
because, "Oh, look!
This is getting attention again.
Maybe this is a video that more people would like to see."
YouTube can promote it more
if it sees that it's getting a response.
So, now we're optimizing our most valuable videos
and our most valuable profitable playlist as well,
and when you make these playlists,
they're also searchable in YouTube
if you're making this searchable, evergreen type content.
So, now, you get to double dip,
and spoiler alert,
there's no penalty for making more playlist.
Number four,
now that you've identified these very profitable videos,
you could start to understand,
well, what might they have in common.
You have already made playlists around these themes.
What if you started making more videos
that are similar to the videos
that are the most profitable for your channel
based on their CPM and RPM rates?
You can find a variety of ways to go back to these topics
and it's nothing wrong with that
if it's information that people actually want
or if it's videos that they really enjoyed.
You can even revisit these videos
and maybe approach it differently
and make them bigger
or better than ever.
And, knowing what topics and themes are the most profitable
for your individual channel
and in your individual niche,
you can also start to optimize these videos.
Remember, YouTube doesn't place mid-roll and post-roll ads
on videos that are shorter than eight minutes.
So is there an extended version of a video
that you can make around this topic,
or theme,
that gives you more opportunities for ad placement
without ruining the viewer experience?
Can you place ads every eight or 12 minutes in a video
if it's a 20 minute plus video
or a 30 minute long video?
Then, yeah, absolutely.
Can you place them sporadically every 15 or 20 minutes
throughout an hour long podcast episode?
Yes, you absolutely can.
Can you do that on the replay of a live stream
that hit a valuable topic?
You absolutely can.
So now you can make more videos,
but you can also optimize these videos
by making different types
and different lengths of videos around these topics.
And you could even launch an entire mini series
around your most profitable themes in YouTube
for whatever your niche happens to be.
Tip number five,
and I think I have a bonus tip number six for you.
I know I promised you five.
I'm gonna go ahead and give you six.
But number five,
what you want to do
is you want to make your content as sustainable as possible
and make your content as evergreen as possible.
If you're making videos that have a higher CPM rate,
a higher RPM,
videos that allow you to put multiple mid-roll ads
without ruining the viewer experience,
if you can accomplish all of that,
you can make more of these videos, sure,
but if they're evergreen,
then that means they're discoverable
and they are able to be watched and enjoyed
over a much longer period of time.
They have a longer lifespan.
And if these videos have a longer lifespan
that means they have more earning potential overall.
So, when you're thinking about these videos,
instead of chasing trending topics and things
and trying to blow up,
instead of trying to blow up
and have it burn out shelf life,
you wanna make evergreen content,
and there's another reason for this.
Something most of you don't know about YouTube ad rates
when it comes to the advertisers on your videos
and the RPMs and CPMs is you don't realize
that a lot of this is seasonal,
it's month to month, quarter, quarter
but it's also day-to-day.
The ad rates could dramatically change in the marketplace
on any given day.
And when you have a strong library,
a deep library of evergreen content
for very profitable videos with high CPM rates
and high RPM rates,
well, the good news is
that you have that inventory available
every great market day that there is
when it comes to advertising,
which means on the highest paying days of the year,
you've got content and inventory to promote against.
So the more inventory that you're making
of evergreen content,
the more assets you have in your content portfolio
to run advertising against
and earn the highest dollar amounts
on the highest earning days of the year.
When you take long breaks,
you don't have new fresh inventory in the market.
When your library isn't being re-upped and stacked upon,
your missing out on every opportunity
to maximize your YouTube ad revenue
because there are these high earning seasons
and market days.
And this is where things like daily podcast and live streams
have a strategic advantage in YouTube
over other styles and types of content.
I know that this is the era of spectacle content
and making larger than life stuff,
but you gotta remember,
those are the biggest content creators in YouTube.
They already have great ad rates in some cases,
some oddly not.
And at the same time,
they have sponsors
and they have expectations
if there're over 1 million subscriber channel.
If you're a channel and you are smaller,
if you're 10,000 subscribers or less,
you're a 100,000 subscribers or less,
or you're under a million subscribers,
then quality over quantity
isn't necessarily the most profitable game you can play.
If you balance them correctly
and make evergreen content,
a strong deep library of content,
that also can maximize your revenue,
then you have an advantage
because you can just make videos
that are able to take care of you
and financially support you
that don't cost a lot of money up front,
and you may not get a ton of views up front,
but you are in a better position
to maintain being a full-time content creator
and creating what your audience actually wants from you.
Now, I told you, I have a bonus tip for you
is terms of tip number six.
If you've made it this far in the video,
I want you to do me a favor,
go to the comment section
and type the words,
cash over clout,
in the comment section if you made it this far.
For tip number six,
what you're gonna wanna do
is you want to link your most profitable videos together
and you wanna do this and accomplish this
with verbal callouts
to get people to watch the next video
in the end screen of your videos
and you can point it to one of your most profitable videos
and or,
one of your most profitable playlist in YouTube.
You can also link these videos together
with info cards in YouTube,
which is the thing that you get to click on in the screen
in the top corner there
and that allows people to go and watch another video.
And you can use verbal callouts in your videos,
like, say, "Hey, go watch my video
on the most profitable niches in YouTube.
It'll be linked in the info card
and the description down below."
And then all of a sudden,
somebody could click on that video next
and then they're watching another video of yours.
This helps you get promoted in YouTube algorithm
but if it's also one of your most profitable videos,
it's a video that maximizes the most dollars
out of that 1,000 views that you stand to get.
So daisy-chaining together these most profitable videos,
using them to cross promote,
is wildly profitable and practical for you in YouTube.
And I actually have a seventh tip for you
on tripling your YouTube ad revenue.
Nothing says that you can't be promoting
these videos and playlist directly
in your Community tab in YouTube
and getting the most out of those views.
You could do it in there,
and you could also do it
through something like your email list.
If you haven't started creating email list yet,
definitely check out my link for ConvertKit.
You can sign up for free
or get one of the free plans is my affiliate link.
We'll talk about affiliate marketing in another video.
If you enjoyed this video
and you like making money on YouTube,
you definitely want to watch my video
on the most profitable niches in YouTube.
I think you'll find it very enlightening.
You could also check out my playlist on YouTube monetization
and the best ways to make money on YouTube
as a content creator.
As always, thank you so much for watching
and don't forget,
go out there and create something awesome today,
especially if it pays well.
Take care.