- Hi, I'm Sapna Chadha.
Senior Marketing Director for Southeast Asia
and India at Google.
Remember when prime time television
was the only way to reach mass audiences?
Today, content is no longer in just one place at one time.
Audiences now have their passions within reach
and watch the content that they truly care about,
anywhere, anytime.
And when people consume what they're interested in,
they pay attention.
I know from my own personal experience
that they now watch with purchase intent.
As someone with thick long hair,
I have wasted too much time taming my locks,
I live with it, but I now see my daughter do the same.
So I wanted to solve this for both of us.
I came across a product that could help,
but it was such a big investment
that I watched countless creator reviews on YouTube
to make sure that it was worth it.
When I think about my experience,
it makes me consider how can we marketers maximise content
as a hook for reach, relevance, and return?
Our YouTube select sponsorship packages
help you find the most relevant content for your brand.
This year we've created and curated this content
for easy buying, according to your marketing objective.
Let's start with popular reach at the right moment.
We already know that festive moments
are some of the best times to connect with your consumers.
But we also know that it's become a cluttered
and competitive space.
Our sponsorship packages allow you to stand out
and cut through,
have the power to exclusively own the best of YouTube and TV
with a wide range of videos made fresh,
especially for the occasion, especially for you.
In Vietnam, we have found
that people are looking forward to Tet
even if they can't physically celebrate with the community
at the moment.
Tet at home means lifting spirits
through great content at their fingertips.
Enjoying music, sport, entertainment,
and variety shows with family.
These preferences vary across Vietnam,
proving that regional uniqueness plays a key role
in ad messaging at this time.
This May, 25 million people tuned in
to watch YouTube on TV,
and this Tet, we anticipate even more will choose
to view YouTube on their TV screens with families.
Here's a quick look at what we have in store for you.
YouTube is music's biggest stage.
K-pop in particular is smashing records
holding eight of the top 10
biggest 24-hour debuts on YouTube.
Stay on top of who's new, cool, and trending
with our top 100 lineups powered by the YouTube charts,
and align your brand with the most popular artists.
We've also launched virtual concerts
with YouTube music nights;
Intimate performances by the biggest names
with direct fan interaction over live chat.
You might be thinking, if I can reach and engage
through all this content, can I drive purchase too?
When I was figuring out if this luxury styler was worth it,
I went to YouTube, I searched, browsed,
and watched review after review.
Lo and behold, I ended up buying it the next day.
To better support journeys like mine,
we created search and select.
With relevant search keyword packs,
brands can reach audiences
through home feed and select lineups.
To cap things all off, we're making it easier
to maximise the power of creators.
Trusted by consumers,
creators are the perfect brand advocates
to encourage already interested viewers to make a purchase.
Creator connect is our newest feature
that lets you integrate your message into creator content.
Creator promotions allows you
to showcase the videos your creators have crafted
for your brand on YouTube's front page.
YouTube is the platform
where your customers go to pursue their passions.
The creators that they meet here
and the content that they explore
creates an experience like no other.
Pair that with the solutions that we've talked about today,
and there really is no better place than YouTube
for turning interested audiences into loyal customers.