﻿Yesware is an email marketing software system that claims to be “how sales teams
do meaningful email outreach at scale.” If you’re in the market for an email marketing
solution, you’ll want to consider Yesware. But if you’re just starting your search, we can
help. Visit our website at technologyadvice.com for email marketing info and software
recommendations. Click the annotation in the top right corner of your screen to get started.
Yesware offers email tracking that drives prescriptive sales analytics. Prescriptive data
helps sales teams anticipate customer behavior and better target warm leads. Contextual data reports
show what the best reps are doing, so users can replicate that behavior across their teams.
An “Activity vs. Engagement” report shows customer engagement paired with users’ specific content
to get a clear understanding of what is and isn’t driving customer interactions.
And individual team member reporting shows where teams can improve and where they’re lagging.
Yesware also connects with several other systems that users may already use, like LinkedIn,
Salesforce, Outlook, and Google Chrome, either through native integrations or through add-ons.
Yesware is priced per seat per month and has four basic plans available
as well as the option to create a custom plan as needed for larger scale companies. The Free
Forever plan is, as you’d probably guess, free. The remaining plans, Pro, Premium, and Enterprise,
range between $15–$65 USD per seat per month and add unlimited email and
attachment tracking features, centralized team billings, integration with additional software
systems like Zoom or Microsoft Teams, Salesforce SSO and data syncs, and more.
Yesware is available as a web-based solution for modern browsers or for download on Windows or Mac.
Because of the nature of email marketing and tracking, it doesn’t make much sense to
have this app available on mobile devices, and as such, there are no mobile offerings
for Yesware at the time of this recording. Yesware comes with a number of features to
help you manage email marketing functions. The primary feature of Yesware is email
tracking. The platform notifies users when recipients open emails, click on links,
and view attachments. Users appreciate this visibility into their recipients’
behavior as well as the additional marketing and sales resources that Yesware sends users.
The data collected by Yesware can help differentiate which prospects can evolve
into leads, and templates can be built out to send follow up emails, set up meetings, and more.
This tracking can feed into real-time insights on users’ activity feeds.
Additionally, follow-up messages can be personalized in order to better engage
buyers and increase the likelihood of working with a warm sale as opposed to a cold call.
When making those follow up-communications, users can see from a glance basic information on each
prospect, directly from their inbox. Email campaigns can be time consuming,
unless you take advantage of automation features. Yesware’s automated email campaigns or
multichannel campaigns provide auto-reminders in users inboxes for follow up points, automatically
send out follow-up emails if prospects don’t respond, and remove recipients from further
mail in lists if they’ve already booked a meeting or replied to the initial message.
That said, while Yesware’s multichannel campaign management is robust,
some users state that it can be difficult or confusing to use, especially for new users.
Yesware includes a dashboard that acts as a one-stop shop for daily and weekly performance
goals. These dashboards can be drilled down to see what recipients engaged most based on a variety of
metrics like who opened the most emails, clicked the most links, or viewed the most attachments.
Campaigns can be stacked against each other to see what works best and what doesn’t,
providing an efficient way to run A/B testing. It’s a good idea to get multiple quotes before
choosing an email marketing solution. If you’re interested in Yesware, you might also
want to consider SalesLoft, Cirrus Insight, Marketo Sales Connect, or Constant Contact.
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Still not sure if Yesware is right for you? Visit our website at technologyadvice.com for email
marketing info and software recommendations. Click the button on the left to get started.