Hi everyone. I'm Krista Seiden,
Analytics Advocate at Google, and today I'm joined by
Dan Stone who is a product manager on
Google Analytics. In this Quick Tip video
Dan is going to walk us through setting up
Goals in Google Analytics.
Now this is important because Goals offer you an
easy-to-use way to set up tracking
for what you might consider conversion events
on your website. So with that,
I'm going to go and handed over to Dan
Thanks Krista.
So this is really common
challenge for customers who have just
started by putting Google Analytics on their
website, and you might navigate to the
conversion section and see that there's
no data here. And that means that you
don't have any conversion setup.
So this is a really easy problem to solve and
once you have solved it will provide you
some really great reports in this area
where you can actually see the value
that your users are generating beyond
just what pages they're viewing on Analytics.
So to get started
there are a couple different types of conversions
and in Google Analytics we call goals
as basically micro conversions which could
be practically anything from visiting a
particular page that you think is
important, to conducting some sort of
event that you're tracking with Google Analytics,
to even just spending a
certain amount of time on your site.
And so the way to set these up is to go to
Admin, you can do this in the UI without
changing your tracking, and under your
View settings select Goals.
Now this is going to take you to your Goals Interface
where you can create a new goal.
You also see any goals that you
already have on this view.
You can have up to 20 Goals per view.
And here I'm just going to choose New Goal.
So when I choose this is going to take me through
some common goals that users choose
whether it's placing an order, creating
an account, newsletter signup.
Let's say that I have a newsletter signup
that I want to drive users to,
I'm going to choose this option and click continue.
And now it's going to take me to step two
where I define the goal,
and there are four main types of goals
with one fifth type which is special.
The four main types of Goals are Destination,
Duration, Pages per session, and Events.
So going through these
Destination is basically where
whenever someone visits a page on my site
they have completed this Goal for example
visiting the thank you page or the
signup completion page,
then I would choose Destination.
Duration is where I want to create a goal for
anyone who's visited my site for at least 5 minutes,
or 6 minutes, or 10 minutes.
Pages/Screens per session is where I want to
set an engagement goal where the user
has visited at least 3, or 5, or 10 pages
before I complete that as a conversion.
And an Event is a super
flexible type where you can say
any event that happened tracked by Google
Analytics triggers this goal.
Now for this newsletter signup I'm going to keep
it simple and choose Destination,
and this is based on my particular site setup,
but I know that whenever a user
visits my contact success page they have
successfully signed up for the newsletter.
And so you can verify this goal to make
sure that it's populating and then save
it when you're ready.
And once you have saved you now have
this goal, it starts tracking from this
day forward, and starting tomorrow you
should start seeing this goal populate
in your conversion section of Google Analytics.
Great Dan. Thank you so much
for showing us Goals. These are super
useful for all of your different
reporting needs for your organization so
I hope you go ahead and set a few of these up.